So far, the Group’s footprint in Africa has grown to nearly 100 hotels in operation and development, placing it well on track to reach its goal of 150 hotels within the next five years and further establishing it as the hotel company with the largest market presence in Africa.

In Nigeria, Radisson Hotel Group continues to hold a leading position with a portfolio of 13 hotels in operation and under development, including five new hotels signed in 2023. The new signing of the Radisson RED Hotel Abuja has further bolstered the Group’s presence in the city, bringing the total number of hotels under development in Abuja to four.

Over in Morocco, the Group has pursued the same efforts with a clear transformation plan, growing its presence from one hotel in 2020 to over nine hotels in operation and four hotels in development currently. Casablanca represents a strategic hub among multiple continents, and the new signing of Radisson Blu Hotel & Apartments Casablanca Finance City and Radisson RED Hotel Casablanca Finance City solidifies the Group’s ambitions to reach over 25 hotels by 2030 across the country.

Ramsay Rankoussi, Vice President, Development, Africa and Turkey at Radisson Hotel Group, said, “The seven new hotels align with our expansion strategy, demonstrating significant growth in key African markets such as Morocco, Nigeria, Tunisia and Ethiopia as well as our highly anticipated debut in Tanzania. These hotels also highlight our conversion strategy and our commitment to diversifying our portfolio by introducing new brands and cementing our presence in these important markets.”

Here’s everything we know about all seven hotel signings

Radisson Blu Hotel & Apartments, Dar es Salaam (Tanzania)

Marking the Group’s debut in Tanzania, this 138-room hotel, featuring 94 guestrooms and 44 three-bedroom apartments, is set to open in 2025 as part of a mixed-use development in Dar es Salaam’s CBD. The hotel will occupy the top 14 floors of a 33-floor tower, one of the tallest buildings in the area, and is within walking distance of the ferry terminal to Zanzibar Island.

The hotel will offer a diverse array of dining facilities, including a lobby café, business class lounge, all-day dining restaurant, speciality restaurant, outdoor pool, and pool restaurant. Additional amenities include retail stores, a ladies’ salon, indoor parking, a gym, a steam room and sauna, a kids’ playroom, and eight meeting rooms.

Radisson Hotel Mwanza (Tanzania)

Supporting a strong market entry, this 196-room hotel currently under construction will launch the Radisson brand in Tanzania in 2025. Mwanza, Tanzania’s second-largest city, is renowned for corporate meetings and events and is the ideal starting point for tours to the Serengeti National Park. As the only branded hotel in Mwanza, it will feature a lobby café and bar, an all-day dining restaurant, sports bar, outdoor pool bar, executive lounge, and two speciality restaurants: Balaustine, a ‘casual-fine dining’ experience inspired by the Barbary coast, and, the Levant and Filini, offering a delectable dining experience of fresh, simple, and delicious Italian-style cuisine.

The meetings and events space includes a triple-height ballroom, a business centre, boardrooms, and a conference room. The extensive wellness facilities will comprise a gym, spa, outdoor pool, and kids’ playground.

Radisson Blu Hotel & Apartments, Casablanca Finance City, and, Radisson RED Casablanca Finance City (Morocco)

Enhancing the Group’s Moroccan portfolio – which currently includes eleven hotels in operation and under development – is the addition of two new branded hotels and a serviced apartment. These new builds, including the first Radisson RED hotel in North Africa, will feature a total of 381 rooms and are set to open in late 2027. They will be located in Casa Anfa, at the heart of Casablanca Finance City, the city’s new financial hub, recognized as Africa’s leading financial centre, on par with London and La Défense in Paris.

Providing guests with an array of dining and wellness facilities for an ideal stay, the Radisson Blu will offer guests an all-day dining restaurant, a speciality rooftop restaurant, and a rooftop bar. Meanwhile, the Radisson RED hotel will include a restaurant and a pool bar. At the Radisson Blu’s wellness facilities, expect a spa, a fitness centre, and an outdoor rooftop swimming pool. The Radisson RED will have nearly the same features with a fitness centre, an outdoor pool and a rooftop swimming pool.

For meetings and events, in addition to the five meeting rooms at the Radisson Blu, there will be a 1,100-square-meter conference centre comprising an auditorium, a large ballroom and three meeting rooms, making the complex the future meeting destination.

Radisson Blu Hotel & Conference Center, Tunis (Tunisia)

This 305-room hotel, a conversion of an existing property, will soon premiere the Radisson Blu brand in Tunis, complementing the Group’s footprint in Tunisia as its seventh hotel in the country and fourth in Tunis. Located just ten minutes from the airport, the hotel will come equipped with dining outlets such as a lobby bar, shisha bar, all-day dining restaurant, and three speciality restaurants.

The expansive convention centre will include multiple meeting rooms, boardrooms, a VIP room, an executive lounge, a business centre, and a 1,400 sqm ballroom, making it the largest conference centre in the city.

Radisson RED Abuja (Nigeria)

The 105-room hotel, set to open in 2028, will be Radisson Hotel Group’s 13th property in Nigeria and the second Radisson RED in the country, introducing the upper upscale brand to Abuja. Located in Wuse, Abuja’s main commercial and social district, the hotel will be surrounded by corporate offices, popular estates, shopping malls, and nightlife venues. The hotel will feature a bar and terrace, an all-day dining restaurant, and a pool bar and grill. It will also offer 238 square meters of meeting space, including three meeting rooms, a pre-function area, and a fitness facility.

Park Inn by Radisson Addis Ababa (Ethiopia)

Scheduled to open in 2025, this 120-room hotel will be the Group’s third hotel in Ethiopia, all located in Addis Ababa and will introduce the Park Inn by Radisson brand to the country. Dining options will include a breakfast hall, restaurant hall, coffee shop, and four soft drink bars. The meeting and events space will consist of a large and medium conference room and four meeting rooms. Guests can also enjoy two gyms, a spa, a business centre, sports facilities, a kids’ entertainment area, a retail space, and a co-working space.

Since 2022, the Group has opened a total of 14 hotels, including the debut of the Radisson brand in Morocco (Radisson Hotel Casablanca Gauthier La Citadelle) and Tunis (Radisson Hotel Tunis City Center). These openings have diversified the Group’s portfolio with the first safari hotel in Africa, Radisson Safari Hotel Hoedspruit; the first resort in Livingstone, Radisson Blu Resort Mosi-oa-Tunya, and, the debut in Reunion Island with Radisson Hotel Saint-Denis. This achievement has set a record for the Group in terms of realizing its pipeline into openings, translating into a commendable 15 per cent annual net operating growth in its African portfolio.

“With a strong first half of the year, we plan to continue the momentum in the second half by focusing on expanding our presence in key markets such as Morocco and South Africa, where we’ve recently announced our ambition to reach 25 hotels by 2030, doubling the portfolio in both countries. We thank each of our partners for their valued trust in us and our brands,” concluded Rankoussi.

The post From Tunisia To Tanzania, Radisson is Growing Its Footprint in Africa first appeared on Aspire Luxury Magazine.

The post From Tunisia To Tanzania, Radisson is Growing Its Footprint in Africa appeared first on Aspire Luxury Magazine.

Now that we’ve put your worries to rest (hopefully!), here’s our list of some of the top luxury lodgings in Morocco worth checking out. Each has been picked for different reasons, and, even if you choose not to stay in any of them when you do visit Morocco, we hope that the things that stood out to us guide you in your final choice(s).

Luxury Riads

The Royal Mansour, Marrakech

If you have heard of the Hassan II Mosque, you’ve most likely heard of the Royal Mansour, Marrakech, and for good reason.

Like every other establishment on this list, the hotel reflects the intricate craftsmanship of traditional Moroccan artisans and includes local materials and designs – but this is about where the similarities end. Instead of suites and villas, the Royal Mansour Marrakech features private riads complete with private terraces (that come with retractable glass roofs in case it rains) and plunge pools. The 2,3 and 4-bedroom riads come with a dedicated butler, while the Prestige and Grand riads (3 and 4-bedroom apartments) have a private hammam and adjoining elevators.

With four restaurants offering French, Moroccan, Spanish, Asian and Mediterranean dishes,  dining at The Royal Mansour, Marrakech is not a problem. And with all the services and amenities available at the hotel, a stay there is just as unique an experience as a day exploring the surrounding medina.

Le Riad Yasmine

If 53 riads in one place sound like a lot to you, and you crave a deeper connection to Moroccan culture, then Le Riad Yasmine, an 8-riad boutique hotel located right in the centre of the medina should be just about right for you.

The riads do not feature traditional Moroccan decor with frescoes and intricate floor, wall, and ceiling designs, but, several traditional Moroccan architectural elements abound. Most of the rooms can take 2-3 guests, but if you’re travelling with a large party, you can check out the family riad or Le Petite Yasmine, next door to Le Riad Yasmine.

An onsite kitchen would take care of meals, but, since you will be in the heart of the medina, then you would have a wide option of meals literally at your fingertips.

Luxury Hotels

Sofitel, Casablanca

Casablanca is considered by many as being the modern heart of Morocco, and, because it is such a huge melting pot of different cultures, it is a great starting point for your Morocco exploration. And, for accommodation, the Sofitel Tour Blanche (white tower) is exactly the right fit for you.

Located strategically in the heart of the city, the Sofitel is a 24-floor chic and contemporary lodging with all the luxuries you’d expect from a hotel of this calibre. It is also close to all the the famous tourist destinations that abound in Casablanca like the Hassan II Mosque and the Medina, but, should you choose to stay in all day, you still have access to amenities that would make your stay as interesting as a full day out. One of these is the Sofitel Spa which occupies 2 floors and has a hot tub, a traditional-style hammam and a sauna, and, offers beauty and massage treatments combining French and Moroccan beauty practices.

For a taste of Lebanese cuisine, you can dine at the hotel’s L’Atelier Oriental. The second restaurant, the Brasserie La Tour,  offers French cuisine. For a more delightful experience however, guests can go up to the rooftop bar on the 24^th floor from where they will experience a panoramic view of the Old Medina and the Hassan II Mosque.

Hilton Tangier

The city of Tangier retains more of the soul of ancient Morocco, and its culture and traditions are very much alive in this city. So, it may feel rather inauthentic to opt for a hotel instead of an opulent riad. However, the Hilton Tangier City Centre, while being a part of a global brand, is as Moroccan in its service and decor as it gets.

This luxury hotel is strategically located in the city of Tangier, opposite La Gare Tangier Ville (the Tangier rail station) and facing the Malabata beachfront.  Stepping into the Hilton is like entering into a luxe Moroccan home. Expect a warm traditional welcome upon arrival with a serving of the ubiquitous Moroccan mint tea alongside indigenous sweets and treats on a platter by men dressed in traditional male attire. Rooms are tastefully furnished, and of course, reflect the general architecture and style of the local region.

For food, a range of delicious meals abound to suit every palette. However, if nothing on the menu is to your taste — which frankly, is highly unlikely — the unique location of the Hilton Tanger City Centre makes it easy to get whatever you need within walking distance.

A rooftop pool, an executive lounge, a fully-fitted gym and access to the beach make this Hilton hotel in Tangier the place to be if you would be visiting the city.

Luxury Kasbahs

Kasbah Tamadot, Atlas Mountains

Situated an hour away from Marrakech in Morocco’s Atlas Mountains, Kasbah Tamadot, a private resort that is part of Sir Ricard Branson’s Virgin Limited Collection is where you’d want to be if you seek a dreamy, surreal and quiet vacation somewhere removed from the hustle and bustle of the city.

Kasbah Tamadot consists of rooms, suites, tents and riads that are uniquely decorated and combine typical Moroccan style with hints of minimalism. however, following the September 2023 earthquake, the rooms and suites have been closed for renovation and only the six 3-bedroom riads and ten Berber-styled tents are available.

There are a host of activities to indulge in during your stay, including learning to make Morocco’s famous tagines, hiking the mountains and a relaxing day at the spa. Chefs are at hand to serve a mix of Moroccan and international dishes with ingredients sourced from the resort’s gardens.

And, if you ever get tired of the resort, remember: Marrakech is just an hour away.

Dar ba Sidi Chefchouen

Chefchouen may even be more traditional than Tangier, and due to building laws, you would not find any high-rise buildings in this ancient fortress. But, whatever it may lack in grand opulence, the Dar ba Sidi resort more than makes up for in decor and other luxury amenities present in its property.

If Chefchouen is a pretty picturesque town, then Dar ba Sidi, with its beautiful flower gardens, its blue, cream and white colour scheme and red-topped roofs, and, its very traditional Moroccan decor and ambience is a truly beautiful sight to behold. Adding to its charm are the comfortable and spacious, traditionally designed rooms whose windows open up to the most glorious sights ever.

An onsite restaurant serving Moroccan cuisine, and a bar offering a wide range of drinks are your options for food here, but, its proximity to the city centre means that your epicurean choices are not limited if you are looking for something more than what’s available on the menu.

The Oberoi, Marrakech

Ok, The Oberoi may not regard itself as a kasbah, but, if any establishment here deserves the title of a luxury fortress, it is this stunning hotel.

From the moment the doors of The Oberoi are flung open upon your arrival, to the moment you step foot onto its majestic, lush, green courtyard, to that exact period when you’re swallowed into the cool refreshing warmth of its lobby, adorned and accented with traditional Moroccan designs and objets, and then, ushered into your opulent suite tastefully furnished with everything the finest accommodations have to offer, the sensory experience you’d be enveloped in can only be described as heavenly.

Once you step into your suite – apparently, there are no rooms in The Oberoi Marrakech – expect a handwritten note from the General Manager welcoming you to the hotel as well as a bottle of wine. The hotel has a total of 84 lodgings, 72 of which are villas with private pools. Each villa is massive, with a closet area that is equipped with a picnic basket, hats and an iron; a bathroom with a soaking tub that has views of the lush greenery outside; a large walk-in shower that connects to the pool outside so that you can take a shower after a day out swimming or lounging, and, a bedroom with a good-sized comfortable bed, an armoire housing the minibar, with a sofa, occasional chair and a separate dining table/workspace for two. There are also bathrobes and toiletries by Anne Semonine of Paris, and its exceptional service means that anything that was somehow missed would be provided immediately upon request.

The Siniman, Tamimt and Azur restaurants are on hand for your gastronomic needs, whether you crave local Moroccan dishes or meals from other parts of the world. The Vue bar opens from late afternoon into the evening for drinks or light snacks. Several in-house experiences, from a morning run with a fitness coach to sunrise yoga, cardio boxing and nature trail walks mean that you’d still stay in shape regardless of what you consume during your vacation.

Complimentary bicycles and a shuttle service are available for exploring the city but, because The Oberoi isn’t too far, you might prefer a brisk walk to the medina. We daresay that choosing to stay at the hotel during your vacation may single-handedly be the decision you can make if you are visiting Marrakech. That is, if you will not be staying at The Royal Mansour.

Luxury Tents

Merzouga Luxury Desert Camp

Don’t fancy a vacation in the city? Morocco is one of the countries of the Sahara, so a desert vacation just might be a great idea to explore.

Now, simply because you are taking your vacation to the desert doesn’t translate to zero luxury hotels or lodgings. If you are looking for a place to stay, look no further than the Merzouga Luxury Desert Camp. Situated in the dunes of the Erg Chebbi, the Khaimas tents, so-called because they are made from camel skin, promise an authentic desert experience without sacrificing all the luxuries you’re accustomed to. You will get to enjoy activities like camel riding, sandboarding, hiking up the highest dune, and, watching the sunset once you’re up.

Meals are traditional Moroccan cuisine, but, if you’d fancy something different, you can confer with the staff to see what they can whip up.

Al Kamar Camp Erg Chigaga Luxury Desert Camp, Nick and Bobo’s

There are quite a number of luxury desert camps to choose from while in Morocco; however, what sets Nick and Bobo’s apart is their focus on sustainability and delivering an authentic desert experience. Per the camp’s website, “Chigaga is not a mainstream destination. It appeals to those seeking adventure, something unique, something off-grid.”

There are three types of tents, each offering different levels of privacy but all the same size. The most exclusive is the private nomadic camp,  but the private camp with five tents can also be exclusively booked for a family or a small group. Expect to enjoy stunning views of the desert, as well as other carefully curated activities that include visiting the desert tribes and guided walks along quiet sandy paths.

Morocco’s luxury lodging scene is as diverse as the landscapes that define this enchanting country. From the heart of bustling medinas to the serene expanse of the Sahara, there is no shortage of exquisite options to suit every taste. Whether you seek the opulence of renowned hotel chains, the authenticity of traditional riads, the seclusion of kasbahs, or the adventure of luxury desert camps, Morocco promises a unique and unforgettable experience.

As you plan your journey to the Kingdom of Light, let these exceptional accommodations be your sanctuary, ensuring that every moment spent in this beautiful country is nothing short of magical. So, pack your bags, embark on your Moroccan adventure, and let the splendour of these luxurious retreats enhance your stay.

The post Visiting Morocco? Take a Look at Some of the Best Hotels to Stay first appeared on Aspire Luxury Magazine.

The post Visiting Morocco? Take a Look at Some of the Best Hotels to Stay appeared first on Aspire Luxury Magazine.

Rather than simply listing cities, monuments, and must-see attractions in this traditional North African gem, I invite you to join me as I reminisce about my recent unforgettable 5-day vacation in the Kingdom of Light. I recommend that you grab a cold drink first to be able to keep up, as I packed in A LOT into this 5-day trip!

Day 1: Arriving in Casablanca

Our Moroccan adventure began in Casablanca, where we arrived at noon on June 1st. I had deliberately chosen to keep my eyes and mind open, free of preconceived ideas, so I could truly explore with fresh eyes. My first impression of Casablanca was that it was charming and sophisticated, a city where ancient Moroccan culture coexists perfectly with modernity.

After clearing immigration, we were warmly welcomed by the Moroccan Tourism Board, who escorted us to a luxury bus that would be our primary mode of transportation for the remainder of our trip

Tip: If you’re considering group travel to Morocco, skip the taxis and opt for a luxury bus and chauffeur. It adds a unique flair to the entire trip.

We arrived at our first hotel, a stunning 5-star establishment in the heart of Casablanca. Once settled, we were whisked to the hotel’s spa for our first Moroccan experience: a rejuvenating hammam session at the spa.

Tip: When you visit Morocco,  make sure a visit to a hammam is on your list.

Our first day ended with delicious cocktails on the hotel’s rooftop, where a DJ played Nigerian songs in the background— as everyone bopped and swayed to the beats. It was a nice feeling that made our evening even more special.

Day 2: Exploring Tangier

Day 2 began with a quiet but quick breakfast at 7 AM, as we had an early departure for Tangier. By 8:15 AM, we were at la Gare de Casa, the train station, ready for our 2-hour trip to Tangier. While a 7-hour road trip sounds appealing, it would have disrupted our itinerary, so we opted for the faster train option.

We arrived in Tangier just before noon, and the welcome in Tangier was quite different from Casablanca’s floral greeting. Here, we were served mint tea and traditional Moroccan sweets by staff dressed in traditional attire.

Our guided tour took us to several popular spots, including the Cape Spartel Lighthouse, the Petit Socco, the Kasbah, and the Medina. One thing that stood out was the uniformity in design. Our guide explained that Moroccan craftsmanship is deeply rooted in the culture and preserved through generations. The intricate designs in a newly-built 5-star hotel could be identical to those in a historical museum like Dar Niaba. While it might seem monotonous after a while, appreciating the hand-crafted details that have endured through the ages gives you a deep respect for this cultural heritage.

Our tour included a visit to the spice and herbal section of the market, where we could choose spices and herbs for customised medicine, skincare products, and perfumes. Watching the skilled men, mostly in their late 50s and 60s, quickly formulate products using techniques passed down through generations was a testament to the rich cultural preservation alive in this ancient kingdom.

Our day ended with a drive through the vibrant town to a charming restaurant, where we indulged in Moroccan delicacies and wine, ending our second day on a delightful note.

Day 3: Enchanted by Chefchaouen

With our tour of Tangier complete, we journeyed to Chefchaouen, known as The Blue Pearl. This enchanting city, with its thirteen gates and predominantly blue colour scheme, is a sight to behold!

Seeing the city in pictures is one thing; but standing on its cobbled streets, basking in the brilliance of the sun, and taking in the stunning scenery is a completely different affair. The blue and white hues make you feel like you’ve stepped into an alternate universe. The architecture, the people, and the vibrant atmosphere bring the city to life, making you feel instantly invigorated.

In Chefchaouen, we experienced our first Moroccan wedding, which was one of the most beautiful ceremonies I’ve ever attended. Everything from the clothing and jewellery to the oud songs sung by the women celebrating the bride was remarkable and decadent. It made me wish I were more than just a spectator!

It was also in Chefchaouen that I tasted my first tagine, a delectable beef-filled dish that I won’t forget soon …

Day 4: The Road to Marrakech

We bid farewell to the enchanting city of Chefchaouen in the morning and embarked on a journey to Marrakech via Tangier and Casablanca. This was my first opportunity to experience a Moroccan road trip, and I can assure you, it did not disappoint. The scenic drive showcased the diverse landscapes and vibrant culture of Morocco, making it an unforgettable experience. 

Tip: When you visit Morocco, be sure to include a road trip in your itinerary.

Day 5: Farewell Adventures in Morocco

Our vacation in the Kingdom of Light was coming to an end, and we decided to pack in as much fun as possible before our departure scheduled for later in the evening.

We started the day at 5:45 AM with a hot air balloon ride, hoping to catch the sunrise. If you’ve never tried hot air ballooning, it’s a must-do. Initially, you might cling on for dear life, but as you ascend, fear gives way to sheer exhilaration, and you’ll wonder why you were ever afraid.

After touching back down, we were off for some quad biking. At this point, we were fearless and eager for more adventure. I opted to ride with a guide, but if you’re more daring, you can ride solo. Don’t worry, you’ll be equipped with all the necessary safety gear, and help is always nearby in case of emergencies.

As if quad biking wasn’t thrilling enough, we thereafter hopped on camels for a more traditional experience. This slightly hair-raising adventure is one I recommend if you’ve never tried it; I thoroughly enjoyed every moment.

Having had our fill of adrenaline, we returned to our hotel to freshen up before heading back out for one last exploration: the Museum of Confluences, Dar El Bacha. The museum offered a feast for the senses with its stunning architecture, intricate wall, ceiling, and floor designs, exquisite woodwork, and a coffee shop featuring beans from around the world that brew for a minimum of two hours. (Yes, you read that right. Two hours.)

Alas! All good things must come to an end, and soon it was time to pack our things and head back home. As we were chauffeured to the airport, I felt waves of bittersweet emotions. While I was happy to be returning home, I didn’t want the magical Moroccan experience to end. This just means I’ll be back again soon, because as anyone who has been will tell you, 5 days is grossly inadequate to take in its beauty.

Tip: You simply must visit Morocco – The Kingdom Of Light!

The post Want to Visit Morocco? Here’s How I Did It in 5 Days! first appeared on Aspire Luxury Magazine.

The post Want to Visit Morocco? Here’s How I Did It in 5 Days! appeared first on Aspire Luxury Magazine.

According to Morocco World News, the first supercharger station was spotted close to the Tangier Al Houara Hilton Resort at Tangier, “near the main highway that connects Morocco’s major cities on the Atlantic coast.” The second charging station is located at the Onomo Hotel in Casablanca.

Both Tesla charging stations feature four supercharger booths capable of delivering 150kW, which is the previous generation of Tesla’s Supercharger technology. However, it is an important first step, as there are already Tesla owners on the continent who have not only had to jump through hoops to bring their vehicles in, but have also had to rely on Tesla connectors at some hotels and private residences that deliver a measly 22kW, a typical setup for home charging.

Maybe even more important is the fact that, according to reports, establishing supercharger stations are the first step the auto brand takes when it is set to enter a new market. This is typically followed by a service center before the autos start to come in.

Africa has lagged behind in the race to EV adoption. Where Europe recorded sales of 3 million in this regard last year, the African continent does not even seem to have proper stats yet. Interestingly, luxury safaris seem to be leading the push towards electric-powered autos on the continent, even in the face of near-zero government policies on electrification and other related ‘greener earth’ initiatives.

Will Tesla succeed in establishing a strong presence in Morocco and possibly expand to other parts of Africa? That is the one question only future trends can answer.

The post Tesla Debuts Supercharger Stations in Morocco first appeared on Aspire Luxury Magazine.

The post Tesla Debuts Supercharger Stations in Morocco appeared first on Aspire Luxury Magazine.

In spite of its generally agreeable climate, natural endowments and rich history, the African continent has not gotten as much as it should from tourism. A report from JTB Tourism Research and Consulting Co. put the total contribution of the industry – as of 2019 – to the continent’s economy at 7.1 per cent, which is low when you compare it to Europe that received 9.1 per cent to its GDP and South East Asia that saw a 12.1 per cent contribution for the same period.

With a report from Allied Market Research predicting that the global luxury tourism market will reach $1.2trillion by 2027, some African countries have decided to up their game and position themselves squarely in this sector with creative and strategic initiatives.

Kenya

In addition to several other initiatives, Kenya announced a partnership with TikTok that will see it using the wildly successful, small video platform to raise awareness of tourist sights and target a wider audience.

“Together with TikTok, we can engage the world with content and experiences from any part of the country and drive more awareness of our country and wildlife, especially during this time when travel is limited with the aim of curbing the spread of the virus,” said Betty Radier, Chief Executive Officer of the Kenya Tourism Board.

The TikTok partnership allowed Kenya – also in collaboration with the International Fund for Animal Welfare and Conservation International – to broadcast the spectacular wildebeest migration from Tanzania’s Serengeti National Park to Kenya’s Maasai Mara’s National Park via the platform’s LIVE feature from August 25-29.

At about the same time, the East African country also played host to fifteen American guests who were invited to partake in a $125,000 per person, 12-day luxury tour to four iconic African destinations made possible through its MagicalKenya Signature Experiences program.

Dubbed the ‘Greatest Safari on Earth’ and organized by travel company Roar Africa and airline Emirates, the high profile tourists will experience the Great Wildebeest Migration in Kenya, watch Gorillas in Rwanda, visit the Victoria Falls in Zimbabwe and experience the pristine wilderness of the Okavango Delta in Botswana.

Kenya hopes that these marketing strategies will pay off and that the losses to the luxury tourism industry it suffered in the wake of the pandemic will be a thing of the past.

South Africa

In 2019, South Africa was the second Africa country to record the highest revenue from tourism with a total of 10.23 million arrivals. COVID-19 may have stalled its growth, but it has started putting new plans in place to reclaim and surpass its position as a luxury tourist haven on the continent.

In April 2022, it will host African and overseas exhibitors during Africa Travel Week. This conference, which will take place in Cape Town, is part of wider efforts to spark a post-COVID resurgence in travel on the continent. Among other things, it will showcase current tourism investments across the continent including in health and safety protocols geared to welcoming international visitors and renew partnerships with local and international organizations to reignite tourism to the continent.

“Africa Travel Week is the perfect platform for us to showcase, to the international market, how our tourism sector has adapted to the times and improved on our already world-class offerings,” said Cape Town’s Executive Mayor, Dan Plato in a statement.

This event follows the 2019 Africa’s Travel Indaba where specially-curated extravagant travel escapes at the Lap of Luxury Pavilion were made available to visitors.

Morocco

Interestingly, Morocco had the highest revenue from tourism in 2019 with a total of 12.93 million international arrivals. Like the rest of the world, it was hit by the pandemic but has now made plans to bounce back.

Unlike the other countries mentioned above, the north African country took a different approach to boost tourism and its economy. It focused on Moroccans in diaspora, announcing subsidised tickets and urging stakeholders in the transportation sector to bring down prices to levels “that are within everyone’s reach.”

The move paid off. Popular hotels that target high net worth individuals in Marrakesh are reportedly recording up to 100% in occupancy rates.

As continues to reap the rewards of this initiative, it is only a matter of time before it turns its eye to other international communities and rolls out strategies to bring them over as well.

Source: Quartz Africa

The post Luxury Tourism: Africa’s Latest Post-Pandemic Recovery Plan first appeared on Aspire Luxury Magazine.

The post Luxury Tourism: Africa’s Latest Post-Pandemic Recovery Plan appeared first on Aspire Luxury Magazine.

Whether you are going solo, as a family or a group, these 5 African countries should be on your radar if you are planning to take a vacation soon

Botswana

This south African country is fast becoming a top safari destination that prides itself on offering luxury experiences for travellers: on the 19^th of May, 2021, Evolve Back launched their first-ever international property in Central Kalahari, citing “a stable democracy and the highest per capita income in Africa” as part of their reasons for choosing Botswana.

In addition to the newly-launched Evolve Back Gham Dhao Lodge, you can also check out Jao Camp in the heart of Okavango Delta.

The camp features two exclusive villas and five suites equipped with private plunge pools, lounge, dining areas and en-suite bathrooms. Travellers also get exclusive access to Africa’s best wildlife areas.

Rates start from $13 195 per villa for up to four guests.

Kenya

Another leading safari destination, Kenya is famous for its Indian Ocean coastline, lakelands, the Great Rift Valley, mountain highlands and wildlife. One of the reasons why many people plan a holiday to Kenya is to see Giraffe Manor‘s herd of resident Rothschild giraffe, one of the most endangered giraffe species in the world.

Located within almost 57 hectares of indigenous forest in the Langata suburb of Nairobi, the exclusive hotel accommodates 25 guests. Start your day with breakfast with the giraffes or take a leisurely walk to the African Fund for Endangered Wildlife Giraffe Centre in the company of these friendly animals.

Rates start from $875 per adult sharing.

Zanzibar

Zanzibar is the place for those who want to immerse themselves in bespoke experiences. Travellers can soak up the ocean views from an all-inclusive resort, indulge in tantalising cuisine or explore the markets. If extravagance is what you seek, visit The Residence Zanzibar, a five-star property cocooned among 32ha of tropical gardens.

Besides taking a sunset stroll on the 1.6km stretch of beach, guests can learn about the rare red colobus monkey, explore a spice plantation or spend afternoons at the spa.

Rates start from $1 234 a night per villa.

Mauritius

While Mauritius remains a budget-friendly destination for travellers, visitors can enjoy a plethora of exclusive experiences that showcase its beaches, reefs and lagoons. Luxury travellers will appreciate Shanti Maurice Resort & Spa in Saint Felix.

The five-star property was voted Mauritius’s Leading Boutique Hotel at the World Travel Awards for 2020 and 2019.

The Shanti Villa sleeps 10 people and is among its top accommodation offerings. Spanning more than 1000m², the Shanti Villa boasts a 140m² temperature-controlled private swimming pool built with jacuzzi beds, a wrap-around balcony, kitchen, and a butler.

Rates start from €1 943 a night.

Egypt

Travel back in time to Egypt’s ancient temples and pyramids, enjoying the sights and sounds through a cruise along the Nile River.

The Oberoi Philae, dubbed one of the most luxurious cruises on the Nile, boasts all-day fine dining, a movie theatre, dance floor, fitness centre, spa and a unisex beauty salon.

The spacious accommodation comes in cabins, suites and suites with a terrace, each offering all the mod-cons needs for smooth sailing. Cruises offered are from four to seven nights.

Rates for the four-night cruise starts from €675 a room a night.

Morocco

Morocco is known for its grand beaches, sweeping views of the desert and distinct architecture.

Spend a night or two at The Grand Riad, The Royal Mansour in Marrakech. Among the amenities included are a central patio with a retractable roof, Moroccan lounge, a private hammam, fitness room, office and library, games room, three bedrooms and an outdoor shower.

Rates are available upon request. However, CEOWORLD Magazine reported last year that rates start from $43 000 a night.

Source: IOL

The post ASPIRE Pick of the Week: 5 African Luxury Summer Destinations first appeared on Aspire Luxury Magazine.

The post ASPIRE Pick of the Week: 5 African Luxury Summer Destinations appeared first on Aspire Luxury Magazine.

But Africa should be on the radar of every wine connoisseur, too. The northern parts of the continent have produced wine since the Phoenician times, while the south has created its own vintages since the 16th century. And other parts of the continent have awoken to the magic of winemaking in the last three decades.

If you’re looking for someplace different to go wine tasting, here are five wine destinations in Africa that every vino lover should visit

Cape Winelands, South Africa

With over 500 wineries, South Africa is one of the top wine-producing destinations in not only Africa but also the entire world. Vino lovers are spoiled for choice here.

If you’re looking to experience a good range of South African wine, the Cape Winelands region in the Western Cape is your best bet. The municipality comprises Stellenbosch, Paarl, Worcester, and Franschhoek, where you’ll find some of the country’s most notable wineries.

If you’ve got time and a sense of adventure, you’re in for a real treat. You can map out your itinerary based on drink preference (red, sparkling, rose, or blend) or accommodations (think: traditional wine farm or expansive luxury estate).

The possibilities are endless, but make sure to try Pinotage, a hybrid between a pinot noir and cinsault. Also worthy of note is the Methode Cap Classique (MCC), a South African sparkling wine produced with the traditional Champagne method.

Meknes, Morocco

This North African nation has a history of wine production dating back to ancient Phoenician times, according to historians. When Islam was introduced to the nation around 680 CE, wine production dwindled and eventually came to a halt. It wasn’t until the 1900s, when the nation became a French colony, that the culture of winemaking returned. However, much of the wine produced was exported to France and other parts of Europe.

Following independence, wine production once again stalled, due to a lack of funding and expertise. In the last two decades, the country has seen intervention from the government and backing from foreign investors, and the industry may well be on its way back to being on the viticulture map.

With a climate characterized by dry summers and wet winters, vineyards thrive here, growing cinsault, merlot, and Alicante, along with smaller yields of Chenin blanc and chardonnay.

Founded in the 11th century, Meknes is one of Morocco’s imperial cities, filled with monuments, ancient ruins, and architecture. It’s also home to two of the country’s renowned wineries: Château Roslane and Domaine de la Zouina (one of the country’s oldest)

Most of the wine produced here is red, rose, or gris (definitely try the latter). However, Domaine de la Zouina produces batches of chardonnay and a few blended bottles.

Ziway, Ethiopia

Already famed for its tea and coffee, the Rift Valley climate in Ethiopia provides the perfect temperatures and rich sandy loam for cultivating and harvesting vineyards.

The first vines were planted in the 1930s by Italian occupiers, and the country’s oldest winery has operated since 1936. While it’s no powerhouse (yet), it produces over 10 million bottles a year.

Right outside the capital city of Addis Ababa, Castel Winery in the small town of Ziway is working to make the country one of the top wine destinations globally. At the heart of the operation is social responsibility, ensuring that all hands at the winery are fairly compensated and upskilled.

The range of vineyards is ambitious, growing varietals of merlot, cabernet sauvignon, syrah, Chardonnay, Chenin, cabernet franc, and Semillon, to name a few. So far, they’ve successfully bottled chardonnay, merlot, syrah, cabaret sauvignon, and even sweet rose. Tip: Be sure to try traditional Ethiopian honey wine, tej.

Naivasha, Kenya

Another East African nation flying under the wine radar is Kenya. With high altitudes and the Rift Valley’s climate, the country has seen the emergence of local wineries in the last few decades.

Leleshwa winery in Naivasha is a top spot. With its hot days and cool nights, coupled with its high elevation and rich volcanic soil, the town provides prime real estate for vineyards. Leleshwa cultivates a number of varietals, including shiraz, Chenin blanc, and cabernet sauvignon, but it’s the sauvignon blanc that has garnered applause from critics.

Winery tours include Kenyan tea, spectacular views, three-course meals, and of course, wine tasting.

Omaruru, Namibia

With its hot, arid climate, Namibia is likely not the first place that comes to mind when thinking of wine production.

Despite the irrigation challenges and youth of the vintages produced here (as late as 2014 and 2015), the country still produces a decent amount of chardonnay, shiraz, and Chenin blanc, along with small quantities of rose and red wine blends.

Two wineries operate in this region: Kristal Kellerei (the country’s oldest) and the Erongo Mountain Winery. Both are situated along the Omaruru River, offering a change of scenery from the country’s hot weather.

Kristall Kellerei now grows mourvèdre, shiraz, and barbera, in addition to the existing varietals of Colombard and Tinta Barroca.

At Erongo Mountain Winery, blends are their speciality. One of their most notable bottles is Ohamba, which is a blend of shiraz, cabernet sauvignon, and cabernet franc.

Source: Travel and Leisure

The post ASPIRE Pick of the Week: 5 Amazing Wine Destinations in Africa first appeared on Aspire Luxury Magazine.

The post ASPIRE Pick of the Week: 5 Amazing Wine Destinations in Africa appeared first on Aspire Luxury Magazine.

Located in the historic Hivernage district, mere steps away from the heart of the city, souks and vibrant Djemaa el-Fna, Nobu Hotels and Restaurant Marrakech hopes to capture Moroccan heritage while keeping contemporary grandeur at the forefront. It is a collaboration between Hivernage Collection, MC Hotels (the owners of the Nobu Hotel Marbella, Marbella Club Hotel and joint owners of the Nobu Hotel Ibiza Bay) and Nobu Hospitality.

The hotel will be a transformation of the existing Pearl Hotel Marrakech into a luxury lifestyle destination, complete with 71 spacious guest rooms and suites, a selection of dynamic dining venues and rooftop spaces, a 2,000 sq. ft luxurious spa and fitness centre, indoor and outdoor swimming pools and meeting and event space.

Speaking on this development, Ahmed Bennani, President at Hivernage Collection, said: “The partnership with Nobu Hospitality in the launch of the Nobu Hotel and Restaurant Marrakech will enable our existing Pearl Hotel to be taken to the next level. It is further significant as the launch in Marrakech will be the first Nobu Hotel in Africa.”

The hotel is expected to be operational by the third quarter of 2021.

Source: Luxury Travel Magazine

The post ASPIRE Pick of the Week: Nobu Hotels to Open its First African Division in Morocco first appeared on Aspire Luxury Magazine.

The post ASPIRE Pick of the Week: Nobu Hotels to Open its First African Division in Morocco appeared first on Aspire Luxury Magazine.

Commenting on this upcoming launch, P.R.S. Oberoi, executive chairman, The Oberoi Group, said, “We are delighted to announce the opening of The Oberoi, Marrakech. We look forward to extending The Oberoi Group’s presence in one of the world’s most exotic destinations.

“Several Oberoi Hotels and Resorts have been recognised as amongst the best in the world. I am confident that The Oberoi, Marrakech, with its exceptional location, aesthetic design and committed team will offer the distinctive Oberoi service to travellers from around the world.”

The resort’s architecture is inspired by the rich history of Moroccan architecture and features design elements of Medersa Ben Youssef, one of Marrakech’s classic monuments.

The Oberoi, Marrakech offers 84 plush rooms, suites and villas, out of which 76 come with large private pools and gardens. The resort has three F&B outlets serving international and Moroccan food. The bar and terrace overlook a beautiful garden and the mountain.

For corporate and social gatherings, there is a 300 sqm function room and small meeting rooms. Recreational facilities include a children’s activity centre and the Oberoi Spa with private therapy suites offering authentic Moroccan and Ayurvedic treatments.

Source: Business Traveller

The post The Oberoi, Marrakech to Open on December 1, 2019 first appeared on Aspire Luxury Magazine.

The post The Oberoi, Marrakech to Open on December 1, 2019 appeared first on Aspire Luxury Magazine.

As I’d been led to the room, I was promised that this rather regular-looking bathtub would be an above-average soak, and it certainly is. Designed for deep muscle relaxation, the experience is enhanced by softly changing coloured underwater lights, said to affect mood, and a fizzy bath bomb made from effervescent pebble salt and micro seaweed from Vichy, France.

Next is a mineral-rich mud wrap, where a concoction made from salt, Vichy microalgae and mud from the Moroccan mountains is slathered on before I’m wrapped in a heated blanket and plastic, to tone, detoxify, relax muscles and ease osteoarthritis.

Having rinsed off, I sip a cold cucumber water and while cooling down I cross paths with my companion.

Already in Zen-like states, we both agree we’re feeling relaxed and energised. The third treatment is the Vichy two-hand shower massage, a 25-minute full-body massage while lying under a shower of Vichy water that aims to soothe weary muscles and provide deep relaxation, and it basically feels like I have floated up to heaven.

The signature trilogy treatment is a Vichy classic that dates back to 1896 in the renowned French spa town, where thermal waters have been used for their healing and therapeutic properties for centuries.

Vichy gained its international reputation as a spa town in the 19th century when Napoleon III built a thermal resort there. French icon Madame de Sevigne was a fan, as were Russian royalty over the years.

Today, the Vichy empire is expanding, with a series of international resorts that are drawing in new as well as regular Vichy guests who, we’re told, proudly regale stories of their parents, grandparents and great-grandparents all visiting Vichy spas.

Opening its doors in 2018, Vichy Celestins Spa Hotel Casablanca is an elegant and contemporary five-star hotel fronting the Atlantic Ocean on the coast of Morocco.

Modern Luxe

From the outside, its modernist white building, pools and palm trees have a Miami vibe but this is not really a place to party. The focus here is on health, wellbeing and luxury, which is felt from the minute we arrive and we are swiftly offered vibrant green detox shots.

From the super-high ceilings of the reception area dangles an enormous Philippe Starck sculpture made up of hundreds of aquamarine and white glass baubles, seeming to fizz up from the water feature below it.

The dominant colours throughout the hotel are a combination of white, yellow and blues – deep Vichy blue, aquamarine and a more serious teal in the library and meeting spaces. It’s an intentional palette of vibrant hues for the wellbeing-focused hotel, meant to symbolise water, vitality and invigoration. The design concept is ‘Vichy’, not Moorish like so many other hotels in Morocco, points out general manager Aurelie Denoueix. “We wanted something that felt peaceful and had a wellbeing focus, but was also peppy,”
she adds of the hotel’s bubble motifs and interior style.

Of course, a colour palette alone won’t revitalise, and guests come to enjoy the rest of the hotel, whether it’s for a health and wellbeing holiday – there are anti-stress and weight-loss programs available, for example – a family holiday, or to make use of its convenient location midway between Rabat and Casablanca, as many business travellers do.

Vichy Water Everywhere

Water is revered for its health benefits around here, and Vichy water especially so. It’s not only used in the wellness centre, but big bottles of it are in every room, it’s used by the chefs in the restaurant kitchens, and it’s even in the cocktails.

There are 130 luxury rooms and suites – each with a large balcony and golf course or ocean and pool views – three outdoor pools, an international restaurant and a dietetic restaurant, which is like an extension of the wellbeing area, where guests are welcome to dine in their robes. Located in Bahia Golf Beach, guests also have quick access to an 18-hole golf course and its adjoining club house. And let’s not forget that wellness centre.

I’d prepared for my trio of heavenly treatments by acquainting myself with the enormous 3,200-square-metre health spa. Everyone who works at the spa must first be trained by Vichy and the centre is designed to accommodate medical wellness as well as therapeutic and beauty treatments, using luxury Maroc and exclusive Vichy products. High-tech health and rehab facilities mean athletes, like the Moroccan national soccer team, visit for treatments.

Meanwhile, a private elevator whisks Moroccan royalty and any other VIPs to the private wellness centre – an ultra-luxe miniature version of the rest of the space, complete with treatment rooms and a stunning black-and-white tiled hammam. The hammams in the main part of the centre are equally good and I admire the ornate tiles as I quickly work up a sweat in the steam room before joining an aqua spin class in the indoor seawater pool. Elsewhere in the pool, people swim laps, embrace the hydro jets and one woman looks particularly relaxed in a specially constructed flotation area.

The hotel is located just under an hour from both Rabat and Casablanca and I visit both over two days. Highlights of Rabat include the incredible pirate history and lush Andalusian garden of the 12th-century Kasbah Oudaya, as well as the maze of photogenic vivid blue laneways in the old town, and its surprisingly hassle-free souk. The next day in Casablanca, after more markets in the New Medina, we sip mint tea alongside locals in the French quarter. The next stop is the impressive King Hassan II Mosque, the third largest in the world, followed by the Royal Palace of Casablanca, which is worth a look even if visitors can only get as close as its elaborate entrance.

While I’m not averse to big, buzzing cities, after mornings exploring Morocco’s history and culture, the peace and tranquility so carefully concocted at Vichy Celestins is a welcome respite – arguably best enjoyed by the outdoor pool with a Vichy water cocktail in hand.

Source: The CEO Magazine

The post Inside the Luxury Resort with Healing Water and Moroccan Royalty first appeared on Aspire Luxury Magazine.

The post Inside the Luxury Resort with Healing Water and Moroccan Royalty appeared first on Aspire Luxury Magazine.