High-ticket items like Birkin bags and Rolex watches are often seen as barometers for the luxury business. However, how each is being perceived during this crisis couldn’t be different. Throughout the COVID-19 outbreak, reports have shown that the secondary-market prices for Birkin bags have gone…
Tag Archive for millenials
How Millennials Are Changing the Fashion World
Changes in the fashion industry are inevitable, and we could even say that they are desirable. Additionally, advancements in technology also have a big impact on this industry. Thus, we can say that the fashion industry is changing almost on a daily basis. And exactly the millennial generation is…
A Look at How Louis Vuitton is Resonating with Generation Z and Millennials
Going beyond traditional means of advertising, Louis Vuitton has found innovative ways to infiltrate a new diversified market through smart collaborations. Leading the luxury industries’ fight for every millennial’s heart and wallet is a house with over 165 years of tremendous evolution. Louis Vu…
Over 50% of Millennials are not Happy with Current Wealth Management Services
What does the next generation expect and what do they want? According to a survey by Simon-Kucher & Partners, more than half of millennials say they are not happy with current wealth management services. Private banks are not doing enough to attract millennials and some may have already misse…
Trend Alert! Brandalism Has Become A Luxury Brand’s New Best Friend
With the blueprint for luxury fashion retail sprouting unprecedented new contours – fueled both by streetwear’s freshly gilded edge and millennials’ disregard for heritage without innovation, edge or obvious purpose – it’s perhaps unsurprising that an appreciation of off-piste brand b…
What Luxury Brand Managers Should Know About Consumer Spending Patterns
All over the world, the older generations control “luxury spending” across all categories – from personal care to travel and collectibles. Then how is it that luxury marketers spend so much time and resources trying to attract the millenials’ attention? Are luxury brands trying too hard to attrac…