Ever heard of The Row’s Margaux tote? Of course you have! But if you haven’t, then consider this your basic introduction to a bag that may rival the Birkin in status years from now.

Ask Google, and you’ll quickly realise that everyone has an opinion on what makes a bag a true luxury item and a great investment piece. In the end, it appears that a mix of design, function, scarcity, marketing and who thinks the bag is good enough to carry not just once, but repeatedly is what makes luxury handbags good investment pieces. Hermès makes a lot of fantastic bags, but it is the Birkin and the Kelly that are well-known. Chanel has released viral handbags over the years, but it is the Classic Flap that continues to catch and hold the attention of true fashion lovers over several generations.

a leather brown margaux handbag — ***The Row’s Margaux tote has risen quickly to compete with other timeless, investment-worthy handbags from popular luxury fashion brands. Image courtesy of The List.***

No new fashion brand seems to have quite the appeal heritage luxury maisons enjoy in the world of handbags. Of course, a case can be made for the newer brands that they have only arrived and would need years to build a following over generations of fashion enthusiasts. But, with the kind of success the Row’s Margaux has had, not even this argument can hold much weight.

The Margaux: A Brief History

It is impossible to speak of the Margaux without discussing its parent company, The Row. Established by sisters Mary-Kate and Ashley Olsen (if you’re a 90’s kid, you’d know who they are) in 2006, the logo-less, ‘quiet luxury’ brand has risen over the years to become the go-to luxury brand for celebrities and high-profile individuals seeking high-end, quality fashion pieces that look ordinary yet are anything but.

When the Margaux tote was released in 2018, it carried the brand’s timeless, top-notch quality DNA. Chunky in size but extremely sleek in quality, it quickly and quietly rose through the ranks to become the ‘it’ bag of the very rich.

Deconstructing the Margaux

A hand holding the row's margaux tote in black suede — **The Margaux can either be leather or suede and always comes in neutral colours. Image courtesy of Lystit**

There isn’t much to break down when you consider how minimalist the design of the Margaux is. It is a leather or suede handbag that features a rounded silhouette with a top handle and comes in four different sizes that are big enough to contain all your essentials including your laptop.

That’s it, No extra accessories featuring rare stones and very precious metals.

And yet, the Margaux continues to sell out at retailers and has been pictured on the arm or in the hands of the who’s who in society. Per Lyst, it was the hottest bag of 2023 Q4, although you wouldn’t guess this going through the brand’s page on Instagram.

Is the Margaux the new Birkin?

No.

A model carrying the Row's Margaux tote in white — ***The Margaux is so popular perhaps because it has a familiar silhouette that somehow manages to feel fresh and permanently in season. Image courtesy of MyTheresa***

This has nothing to do with whether or not one is bigger than the other or one commands a higher price on the resale market than the other. It is just as hard to walk into a retail store and pick up a Birkin as it is as hard to quickly grab a Margaux in-store. And both continue to remain hot on the resale market.

In reality, the Margaux is the Margaux and the Birkin is the Birkin and both are beloved for different reasons. And while the former may surpass the latter in value and status in the future, it takes nothing away from what the Birkin is and stands for. Which, in the end, is exactly what makes the Row’s Margaux handbag so unique.