Not surprising since it’s a Bugatti. Which then begs the question: how do they do it? Just exactly how does Bugatti continue to produce autos that are frankly sexy and forever in demand, 115 years after? According to Frank Heyl, director of design at Bugatti, the luxury auto brand’s success is largely due to a set of rules the design team follows during the conception process.

Now, it does not appear that this is cast in stone (each model would have its unique variation) but below are the questions the team tried to answer as they designed the $4million+ Tourbillon, and they offer a rare insight into how truly extraordinary this hypercar is.

Form follows performance

Per Heyl, the design of the Bugatti Tourbillon is not rooted in aesthetics but rather in what the vehicle should do, which is to be smooth enough to drive at high speeds but still retain that unique quality that makes it such a joy to behold and a dream to experience.

“Bugatti is the interplay between elegance and speed … So you could say that [the Tourbillon] is shaped by speed … and the understanding of [this went] into the base architecture of the car.”

Timelessness >>> Trends

If there is anything luxury businesses know very well, it is this: trends make a brand popular, but timeless designs and products keep it relevant long after the hype has disappeared.

In creating the overall design for the Tourbillon, but especially in crafting its interior, the design team at Bugatti were faced with two paths: integrate current trends in auto design like driverless technology, large screens that double as the vehicles’ control centre, and a digital everything interior. Or, go with a style that may not incorporate all the latest trends but would still be useful in years to come.

Bugatti chose the latter.

“Our number one topic that has a big influence on all our thinking is timelessness. We need to make [our autos] relevant because they are around for such a long time. What dates a car is the technology of the time it was created in. For a car to be timeless, one cannot run after current trends. We go after preciousness. As a brand, we are about luxury. What is luxury? It is preciousness, it is rarity. It doesn’t even have to be about anything material. We think a lot about who we make all these things for and how it will be used and cherished over the decades and possibly passed on from generation to generation. So essentially, the collectible value.”

Experience drives purchase. Make it count

Ever wondered why people spend a lot of money on certain luxury goods that seemingly make no sense?

Per Heyl, how a product or service makes you feel is directly proportional to how much you’re willing to spend on it. How good your overall experience using a product is will determine if you’re willing to part with a substantial amount of cash to relive that experience over and over again.

“The experience that we create – how you feel when you sit in the driver’s seat; the haptics, the feeling when you touch the aluminium switch gear, how weighted the buttons are; when you turn a knob how oily is it? When you knock on the crystal glass, is it cool touch? The smell of the leather, the vibration, the noise of the engine. The experience to drive a Bugatti, to own a Bugatti, to live with a Bugatti is incomparable … It is this emotional aspect of things that spans our thinking throughout the design process. Our job is to create something that somebody looks at, and their heart is telling their mind that it is worth it to spend a couple of millions on that.”

In the end, it is all about the basics

By sticking to the basics for its foundation, the Bugatti Tourbillon has managed to be anything but basic, showing that the best designs, be they complicated or simple, always start with the bare fundamentals.

“What we do in the design department is not styling. What I regard as design is that you go right into the basic underpinnings … of architecture and you plan every step in the exact right way to get the proportions right, to get the stylistic appearance of the car work together with its technical necessities and the aerodynamic functionalities.”

So, if you ever wonder why you cannot get your eyes off the Bugatti Tourbillon or any other Bugatti marque, just remember that this 5-step formula is the reason behind your very temporary paralysis and the DNA of every Bugatti, be it the Bolide, the Chiron and now, the Tourbillon

The post The Key Principles Behind the Bugatti Tourbillon’s Design, According to Its Director of Design first appeared on Aspire Luxury Magazine.

The post The Key Principles Behind the Bugatti Tourbillon’s Design, According to Its Director of Design appeared first on Aspire Luxury Magazine.

In the last decade, luxury auto firms have pivoted sharply into real estate, opening up everything from skyscrapers to private homes. Now, you may never get to own a slice of real estate from your fave luxury auto brand, but, who says you have to? If auto-tuning businesses are a thing, custom-built homes based on luxury auto concepts can surely exist.

Wondering how to pull it off? Here are some things to consider

Consider the brand’s DNA

It goes without saying that every luxury auto brand has its unique DNA, philosophy and identity that defines it, and, if you’re absolutely in love with a marque, you most likely resonate with its beliefs and core values.

Let’s say you love Ferraris. You most likely love bold colours and designs that reflect power. Or, if Porsches are more your thing, you might be an adherent of quiet luxury with the occasional bold accents.

Should you choose to design your home or space after your favourite luxury auto, the first rule is to consider what the brand stands for and see how you can incorporate that into your home design.

Choose a specific model. Or not

Just considering the brand’s DNA might not be enough to give you the complete look you desire, so your next step is to list the specific model (s) you love from your chosen brand.

So say you adore Rolls Royce, but not all its models truly fascinate you. The design idea for your living room can come from elements in the Black Badge Wraith, and you can narrow things further in your bedroom by incorporating details from one of its unique models, like the Arcadia.

Tying design elements and choice of materials to specific models of your favourite luxury auto brand can help to give you a more interesting, creative and cohesive outcome.

Materials, materials

Here’s one truth about true luxury brands: quality materials are everything. From the richest leathers to the softest fabrics, luxury auto brands always ensure that every material put together to make their vehicles is not just premium but offers the best comfort and evokes the best positive emotions that money can buy.

Which is exactly what you have to do when designing your luxury auto-themed home. From soft leather sofas to chrome door handles, luxurious wood accents and flooring, every material used and piece added has to have the same level of premium quality as your dream auto.

Craftsmanship

Experienced and meticulous craftsmanship is another factor that sets true luxury autos apart, so get ready to invest in the services of the best in the field if you want your home to look anything like your luxury car.

Custom-built furniture is a must, as are handcrafted items like rugs and accents. Experienced artisans who are extremely detailed are also necessary to help bring your dream to life.

Include the fireworks

What’s a luxury car without the wow factor?

To get the perfect finish on your luxury auto-themed home, make sure to include standout features that tie the entire vision together, like dramatic lighting for example, or a feature wall, or even contrasting accessories and accents that would elevate the entire design and start conversations every time someone steps into your space.

Spending time with what you truly love is important, but, so also is spending time with who you love. Your beloved luxury auto should take you home and not away from it. If you find yourself spending more time in your car than in your home, then maybe it is time to bring it in with these outlined steps which is a good starter guide to designing your home interior after your favourite luxury auto.

The post Drive Home Luxury: How to Model Your Home Decor After Your Fave Luxury Car first appeared on Aspire Luxury Magazine.

The post Drive Home Luxury: How to Model Your Home Decor After Your Fave Luxury Car appeared first on Aspire Luxury Magazine.

In recent years, they have become a sort of side project for major luxury brands, including auto brands like Aston Martin, Bugatti, Lamborghini, and more recently, Mercedes Benz, all of whom have completed or are constructing luxury skyscrapers and complexes in different parts of the world.

Porsche too has taken this path, but its recent project with Austrian timber construction specialist, GRIFFNER, has seen it veer off into exciting territory that may signal the start of a new era for luxury auto-branded residential projects.

The Floating House: A Studio F. A. Porsche x GRIFFNER Exclusive Project

Over the years, prefabricated homes have been praised for their ability to be energy efficient, cheaper (due to reduced labour costs) and faster to construct, among other benefits. However, for different reasons, most tend to be rather compact, making them unattractive to homeowners seeking a much larger space.

Porsche and GRIFFNER seem to have managed to overcome this challenge.

The Floating House — the name of the Porsche-designed Prefab for GRIFFNER – is a two-storey modular residential home that gets its name from the hand-applied black glass tiles that encompass the entire exterior of the ground floor, making it almost invisible and giving the impression that the first floor is floating on air. Because it is modular, endless possibilities for customisation and extension exist, thus allowing the house to break free from the space constraints that typically keep prefabs small.

Outside, glass and wood are the major materials used in the construction of the Floating House, and these continue their domination inside, from the floor-to-ceiling windows to the glass and wooden floating stairs, wooden floors and glass and wooden fixtures everywhere. The rooms measure up to 5.58 metres in height and are open-plan, making them appear even larger than they originally are.

On the ground floor are the living room, a formal dining room, an open kitchen with a breakfast bar, and a games room that comes equipped with the 247 billiard table. Upstairs are the bedrooms with large terraces for even more space.

Per Porsche, “Only authentic and sustainable materials of the highest quality, such as wood and glass, are used. The Floating House features other design highlights created by Studio F. A. Porsche from brands such as Duravit (Qatego bathroom series), LIGHT-POINT (INLAY and BLADE lighting collection), [and] HAFI (Premium Design door handles).”

How much does the Floating House cost?

Because of its modular design, you can get the Floating House in whatever size you want, including two such modules attached. The smallest version is 180 square meters (1,937 square feet) and costs €1.17 million. Any expansion to this size or further customisation would drive prices upwards, although it is not immediately clear how much this would be. Porsche says that the shell is completed in about two weeks, but the home is ready to be occupied within five to seven months, depending on the level of customisation involved.

An apartment in a branded skyscraper might not be everyone’s cup of tea, even if the brands insist that they offer the utmost luxury and privacy anyone can ever wish for. But a prefabricated home? Now, that’s entirely different, and considering that Porsche and GRIFFNER are promising endless customisation options for the Floating House that do not sacrifice luxury, branded prefabricated luxury homes might be the next hot real estate project for other luxury auto brands soon.

The post The Floating House by Porsche and GRIFFNER Might Just be the Home for You first appeared on Aspire Luxury Magazine.

The post The Floating House by Porsche and GRIFFNER Might Just be the Home for You appeared first on Aspire Luxury Magazine.

[No, you’re not wrong: it is the same Binghatti working with Jacob&Co, as well as Bugatti on their own branded skyscrapers, all in Dubai.]

The world of architecture is a-buzz. Experts are debating its accessibility, aesthetics, and sustainability. First are the sceptics pointing at the real estate crisis in certain countries and wondering how easily the opulent apartments will sell out. These are followed by the purists questioning how seamlessly this gargantuan tower will blend with the existing urban landscape. Then there are the environmentalists whose questions about the environmental impact of yet another resource-consuming structure appear to be the most valid.

Finally, there’s the rest of us, the non-technical ‘inquisitors’ whose only question is why? Why are luxury auto behemoths like Mercedes-Benz suddenly raising skyscrapers and funding other real estate projects?

A little travel back in time

2020 will be the year to remember for a long time for different reasons, chief among them being the changes it forced global and local businesses to make. Almost all faced two choices – adapt or perish, and even the most traditional brands saw themselves embracing unplanned transformations.

This meant, among other things, exploring new channels of communication and commerce, adopting innovative work methods, and venturing into untapped niches destined to withstand the test of time.

It is perhaps why brands like Ferrari have been relentless in their pursuit to become full-fledged lifestyle brands or others like Aston Martin are steadily diversifying into the ever-profitable world of real estate.

Newer models offer an important lesson

2022 was a fantastic year for luxury brands, including those in the automobile business.

For example, Rolls Royce announced that it had sold its highest amount of cars ever – 6021 to be exact over 12 months. But its figures were nothing compared to Bentley which sold over 15,000 vehicles in the same period. At Porsche, it was even more impressive: 95,604 customers received their Cayennes, while 86,724 Macans were safely delivered to their owners.

One salient factor underscoring this unprecedented success was the rise of the true luxury SUV: for Rolls Royce, it was the Cullinan that brought in the most sales, while at Lamborghini, the Urus was its sales booster. As stated above, Prosche’s Cayenne probably sold the most units and although Ferrari’s Purosangue debuted later in 2022, the reception it got is a pointer to how it would have fared if it had dropped earlier.

Against this backdrop, it quickly became clear that giving customers precisely what they need, in a way that fulfils their desires and cravings is what brands must do to secure the coveted unforgettable spot in their minds.

Pivoting for success?

So it comes as no surprise that Mercedes Benz and other luxury auto brands have chosen to slap their names and logos on skyscrapers and other real estate projects in select locations. If consumers want properties that reflect the elements they love in their cars, then it only makes sense for the brands to give them what they want, right?

However, it appears it is not as simple as that.

Skyscrapers might reflect a country’s wealth and its architectural prowess, but they are expensive to build and maintain. Add to this an increasing demand to be mindful of their carbon footprint, and it is getting harder for construction companies to justify building one today. For continents like Asia with the highest number of such buildings, the government could provide financing or support, making it cheaper to take on such a project. But even that has now become scarce, and the companies who want to add skyscrapers to their portfolio today may have to self-fund or source for funds privately.

And who else again would have the huge funds required for these high-rises but luxury auto firms with fat accounts from record sales in the last 3 years?

They may be in decline now, but that does not make skyscrapers any less cheap. It also does not mean they are no longer in demand from the very demographic that luxury auto brands are also trying to target. Which is why they are a fantastic investment option: working with established real estate companies allows car maisons to take a cautious dip into the market with as little risk to themselves as possible.

Today, Mercedes Benz has joined Bugatti, Bentley, Lamborghini and Aston Martin in the skyscraper standoff. More may join tomorrow. Or not. Whatever the future brings, however, it looks like luxury auto brands are hedging their bets, and for now, in real estate.

The post Accelerating Success: Why Mercedes Benz and Other Luxury Auto Brands Are Building Skyscrapers first appeared on Aspire Luxury Magazine.

The post Accelerating Success: Why Mercedes Benz and Other Luxury Auto Brands Are Building Skyscrapers appeared first on Aspire Luxury Magazine.

Tierra Viva — a luxury auto-inspired real-estate concept like no other

In the last five years, luxury automakers from Bentley to Aston Martin, Porsche and even Bugatti have debuted several residential properties in America, the Middle East and Asia. All of these projects have either been high-rise buildings, as in the Bentley Residences in Miami, or, single private properties like the Aston Martin № 001 Minami Aoyama in Japan.

Lamborghini however chose to take a different path in its latest foray into this niche: the Tierra Viva is a collection of 53 two-storey villas on a hillside, making it more like a luxury community concept than simply a large building with different luxury apartments. Each of the houses will be “carefully constructed at different levels on the hills to ensure every villa enjoys endless panoramas of the Mediterranean Sea,” explains Dar Global.

Unlike other auto-branded real estate properties featuring shared amenities like plunge pools, each of the 53 villas will come with its own rooftop swimming pool and sprawling garden. It is not immediately clear if there would be shared facilities such as a communal gym and spa, but, it may be safe to say that based on the overall concept, it would not be unlikely.

One luxury village, different living options

According to both brands, the Tierra Viva villas are divided into three distinct types: Diamante, Zafiro, and Esmeralda. The smallest is the Esmeralda which offers four bedrooms in addition to other features and amenities. Zafiro would have five bedrooms while Diamante is the largest with six bedrooms in total.

Whatever your choice, expect the best of the best of the best luxury accents and touches – Lamborghini would be in charge of the design – from marble floors to fine leather detailing and floor-to-ceiling glazing. Each of the villas will be perched atop a basement and garage so that you can have ample space to park all your autos away from the beautiful, natural views.

A new location with endless possibilities

Although this is not Lamborghini’s first residential project – it unveiled a 40-unit housing project in Dubai in 2021 – this is its first real estate project in Europe. So far, Europe has not been the most popular location for luxury brands to try out their residential projects and it remains to be seen how well Lamborghini’s first attempt will be received.

The Tierra Viva is located in the tranquil town of Behanavís near Marbella, on the south coast of Spain, and overlooks the Mediterranean. Residents of the villas will have easy access to an array of nearby attractions, including the pristine beaches, the vibrant Puerto Banús, the illustrious Marbella Club Golden Mile, and the captivating Marbella Marina.

There is no fixed date for its completion, but, if Lamborghini’s Dubai real estate project is anything to go by, we will know soon enough, by which time all the units may have been snapped up.

The post Lamborghini Unveils Tierra Viva, Its First Luxury Real Estate Project in Europe first appeared on Aspire Luxury Magazine.

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Luxury yachts are not in short supply. But when luxury automakers decided to it was time to get wet, the concept took a whole new meaning. From modelling the boats after popular marques to employing the same tech used in their cars, the yachts from these brands marry some of the best features in the automotive world with some of the most desirable characteristics in theirs.

Here are some luxury yachts by luxury auto brands that have made quite a splash in recent years

The Bugaatti Niniette 66 by Palmer Johnson

If Bugatti has ever made an ugly car, we are not aware, and so, it comes as no surprise that its yacht would be as much a delight to look at as their autos.

Built by Monaco-based shipyard, Palmer Johnson, the Niniette 66 is inspired by the Chiron and features the iconic ‘c shape’ line on its side. Its deck and hull are made out of carbon fibre and finished in blue and silver tones, while its interior combines carbon fibre, leather, and natural blue morta oak for a truly luxurious feel.

The lower deck houses a jacuzzi and fireplace made of fibreglass, both of which are surrounded by comfortable seats that make up the social area. There is also a champagne bar and a sun deck right in the middle.

Below deck is a generously-sized lounge and next to it is a bedroom with a double bed and bathroom.

Powered by two v8 engines, the Bugatti Niniette 66 (Niniette was the nickname for Lidia Bugatti, founder Ettore Bugatti’s daughter, while 66 stands for the length of the yacht, 66 feet, and the number of examples Johnson hopes to build for this concept) can reach top speeds of 44 knots and has a shallow draft of 0.83 metres.

Lexus Sport Yacht by the Marquis-Carver Yachts

Unlike the Bugatti Niniette 66, the Lexus Sport Yacht is a bespoke, one-off example that the auto brand has no intention of producing on a commercial scale.

It was built in collaboration with Marquis-Carver Yachts (now Marquis Yachts) using a composite of two-part polyurethane epoxy resin reinforced with a composite material called carbon-fibre reinforced plastic, or CFRP. This material allows the yacht to be at least 1000kg lighter than one built using fibreglass-reinforced plastic (FRP).

At the helm is a colour touchscreen that shows GPS navigation; digital charts; surface radar; underwater sonar and lighting, and contains the entertainment system, while the forward passenger cabin features a sofa that can sit a total of six people, and a table. A galley with a two-burner stove, sink, under-counter refrigerator and shower head complete the design.

The Aston Martin AM37 Powerboat by Quintessence Yachts

Do you know what Aston Martin did when it decided that it was time to move its creative capabilities from land to sea?

It assembled a team of its most experienced designers, picked the brains of its master craftsmen, collaborated with naval architect Mulder Design and contracted the help of Quintessence Yachts to create a 37-foot powerboat, aptly named the AM37.

The AM37, which took two years of research and development “is a day cruiser that can be transformed into an overnight berth by transforming the table into a comfortable bed.” Perhaps its most distinct feature is its sliding deck technology, a lightweight ‘cover’ consisting of three carbon panels that can completely cover the cockpit of the boat at the touch of a button.

With a carbon fibre dashboard that resembles that of Aston Martin’s most advanced sports cars, luxurious leather seats, mood lightening and other luxurious amenities, it is safe to say that the AM37 is a true luxury nautical vessel.

The Aston Martin Yacht comes in two versions — the AM37 with an estimated top speed of 45 knots and a choice of two 370 hp Mercury diesel or two 430 hp Mercury petrol engines, and, the AM37S version with twin 520 hp Mercury petrol engines that provide an estimated speed of 50 knots.

The Lamborghini 63 by Tecnomar

Per Lamborghini, the last thing they wanted was for their yacht to simply be a luxury supercar that could ride the waves. And while the Tecnomar for Lamborghini 63 is anything but that, it is undeniably the boat version of the Sian FKP 37.

But this is not the only Lamborghini model that makes an appearance on the yacht. The two leather pilot seats are modelled after the Huracan Evo while its dashboard looks exactly like what you would find on any Lamborghini marque.

Powered by a pair of MAN V12 diesel engines, each packing 2,000 hp, the Tecnomar for Lamborghini 63 can reach top speeds of 60 knots, making her one of the fastest yachts in her class.

Looking to get one? That would set you back by at least $3.5 million.

The post 4 Luxury Auto Brands that have produced Super Cool Yachts first appeared on Aspire Luxury Magazine.

The post 4 Luxury Auto Brands that have produced Super Cool Yachts appeared first on Aspire Luxury Magazine.

In 2019, just before the world was thrown into the throes of a pandemic, Ferrari announced that it was considering increased streams of income, but from a niche other than auto manufacturing. It was transitioning into a full lifestyle brand, and would now become a major player in the fashion, fine dining and perfumery industries, among other.

By 2021, Ferrari had launched its first full fashion line: a collection of ready-to-wear pieces that came to life on a makeshift runway in the production line of its auto plant in Maranello. Two days after, it relaunched Il Cavallino, the same restaurant where founder Enzo Ferrari once dined with friends and Formula One stars.

Now, continuing on the same path, Ferrari has once again announced plans to further strengthen its presence in the world of luxury lifestyle goods.

Ferrari aims to double revenues in its luxury lifestyle division by 2026

At Ferrari’s Capital Markets Day on June 16 2022, chairman John Elkann said, “Ferrari is at its core a luxury company and the most distinctive and innovative luxury brand, and we see huge opportunities lying ahead in further developing its lifestyle [while] never compromising to be the unmatched expression of Italian excellence.”

Chief executive officer Benedetto Vigna also said that by 2026, Ferrari aims to double revenues in the lifestyle division through luxury goods, the brand’s experiential parks and museums, and collectibles, compared with 2019, while not providing a breakdown.

“We only touched the surface, and our lifestyle pillars can be used to delight customers in different ways and in different moments. We have a strong legitimacy,” Vigna enthused. “Either you are fully committed or you are not — and we are. We are serving only a fraction of the $300 billion market. This is a unique opportunity to make the brand relevant for a wider audience. Focus is key and we must address this with the right partners and talents to make it happen. It’s a new world.”

Ferrari has been seeing a rejuvenation of its loyal customer base in the 2018 to 2022 period, and a 60 per cent growth in new collectors, with a 25 per cent gain in the average number of cars. This is seen as a potential new customer pool for the brand’s luxury fashion, too, as are key regions such as Asia. “Women are also increasingly more interested, they become our ambassadors and help influence the purchases,” Vigna said.

The global appetite for luxury is growing, he said, but he insisted that Ferrari produces “unique cars and unique products,” and he is adapting founder Enzo Ferrari’s motto of delivering “one car less than the market demands” to the lifestyle division to maintain exclusivity.

Ferrari is hardly the first luxury auto brand to venture into fashion and other lifestyle niches

Others like Mercedes-Benz, Lamborghini and McLaren have launched fashion collections, and only recently, Bugatti teamed up again with UYN to release a clothing line that includes jackets, sneakers and polo shirts made using advanced technology.

But these apparel are usually made in collaboration with other fashion brands, and while they may have made the news at the time they launched, they have not made quite the splash after.

Perhaps, Ferrari is looking at Hermès which started out as an equestrian accessories company but has now grown to be one of the top luxury fashion brands in the world. It clearly is just as committed to top-tier excellence as the latter, having recruited some of the best and brightest to handle the various categories of its lifestyle division: former Armani designer Rocco Iannone is the creative director of its fashion line and Massimo Bottura, Italy’s most famous chef heads its restaurant.

Whether or not Ferrari will be just as wildly successful remains to be seen. However, judging by its Fall-Winter collection in Milan earlier this year, it is definitely taking steps in the right direction.

The post The Latest Luxury Lifestyle Brand is … Ferrari? first appeared on Aspire Luxury Magazine.

The post The Latest Luxury Lifestyle Brand is … Ferrari? appeared first on Aspire Luxury Magazine.

If you’re crazy about autos or are thinking of getting the perfect gift for an auto enthusiast (that is not an automobile of course), here are 7 timepieces made in collaboration with auto brands to consider.

Jacob & Co x Bugatti

You can always trust Jacob & Co to make the most complex and extravagant timepieces, and, with this piece for Bugatti, it did not fail to deliver.

Actually, the partnership between both brands officially began in 2019 with the Epic X and Twin Turbo Furious Bugatti kicking off the action. The latest is the Bugatti Chiron Blue Sapphire Crystal Tourbillon timepiece that boasts a racing-inspired blue sapphire case and a 578-part manual wind movement whose engine replicates the Bugatti W16 engine.

Just like a vehicle, its movement is suspended in the case with shock absorbers, and on-demand 16 pistons power up and down on the crankshaft like the hyper car’s engine. If the Bugatti Chiron Blue Sapphire Crystal Tourbillon timepiece is your choice, it will set you back a cool $1.5 million.

Roger Dubuis x Lamborghini

In the last 5 years, Roger Dubuis has worked closely with Lamborghini to create timepieces whose designs and colours, high-tech materials and visionary aesthetics mime the brand’s best cars.

The newest creation is this Excalibur Spider Countach developed for the launch of the new Countach supercar. Made from Roger Dubuis’ “exclusive high-technology Mineral Composite Fibre (MCF) material”, the timepiece boasts a complex 295-part hand-finished and assembled movement that was developed entirely in-house with double flying tourbillons at a 90-degree angle.

The Excalibur Spider Countach is a boutique exclusive priced at $815,000. With only 8pieces scheduled to be produced, it may be hard to get your hands on this one.

Bovet 1822 x Pininfarina

Like the others, both brands have been in partnership for some years now. The latest fruit of this union is the Battista Tourbillon which honours the Pininfarina Battista Hyper GT electric auto.

The Battista Tourbillon timepiece features an all-new movement with a two-sided 60-second Flying Tourbillon and a patented spherical rewinding system. The tourbillon cage is reminiscent of the Battista Impulso wheels, and, emulating the Battista E-Heart charging logo, the piece features an E-Heart-shaped aperture to showcase the date on the front and the winding mechanism on the back.

Thankfully, this is not a limited-edition piece and you can get it for $330,000.

Porsche Design x Porsche

The most unsurprising collaboration, timepieces by Porsche Design are perhaps the only ones not inspired by a specific marque.

Take for example the Chronograph 1-911 Edition timepiece. It was made to celebrate 50 years of Porsche Design and honours the first chronograph made by the brand. The motorsport-inspired timepiece comes with chronograph functions, day and date indication, and a tachymeter chapter ring for measuring speed.

Perhaps the only direct relationship it has with a specific auto model is the fact that it is only available to owners of the 750 Porsche 911 Targa GTS Porsche Design 50th Anniversary Edition sports auto. Both are sold together and cost $195,850 (excluding delivery, processing, and handling fees).

Not exactly what you may be looking for, since it’s a 2-in-1 deal. But it is definitely worth considering

Richard Mille x Mclaren

Already five years into its partnership with McLaren Automotive, Richard Mille continues to push horological limits. The RM 40-01 Automatic Tourbillon McLaren Speedtail is a grand example of the futuristic styling and performance of both brands.

Honouring the fastest exotic car built to date by McLaren, the RM 40-01 boasts a new 69-part titanium and Carbon TPT® case that took 18 months to make. The all-new engine inside consists of a whopping 672 parts and was more than 8,000 hours in the R&D phases.

Priced at $1,023,000, only 106 pieces will be made to match the number of McLaren Speedtail autos that will be manufactured.

Girard-Perregaux x Aston Martin

One year and 3 timepieces after, Girard-Perregaux and Aston Martin want to paint your wrist green with the Girard-Perregaux Laureato Absolute Chronograph Aston Martin F1 Edition.

This model is limited to 306 pieces in reference to the total distance in kilometres of the 2022 British Grand Prix at Silverstone and its case is made from a blend of titanium powder and pieces of carbon fibre, materials gotten from two Formula One autos from the 2021 season. The straps also feature these materials alongside synthetic rubber and have been rendered in the same Aston Martin Racing Green.

What makes this ‘auto timepiece’ even more unique is that, for the first time, a Laureato Absolute Chronograph has on its rear a sapphire crystal that allows for viewing the hand-finished movement. It is priced at $27,800.

Ducati x Bulgari

Ok, so this may not be an auto brand, but since motorbikes are categorised as vehicles, well…

The newest collaborators on this list, Ducati and Bulgari’s first baby is the Bulgari Aluminum Ducati Special Edition Chronograph. The 40mm timepiece is fitted with Bulgari’s B130 automatic-winding mechanical movement that holds an impressive 42-hour power reserve. The deep-red dial is the signature colour of both brands, while the black-covered back case highlights the new partnership between Bulgari and Ducati with commemorative engravings of each brand’s logo.

Priced at $5000, the Bulgari Aluminum Ducati Special Edition Chronograph is limited to only 1000 pieces. So, if this appeals to you, you would have to make a move fast before it sells out.

Source: DuPont Registry

The post 7 Turbocharged Auto-Themed Timepieces for the Ultimate Auto Enthusiast first appeared on Aspire Luxury Magazine.

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As part of the official program, with one-to-one support from the Bugatti Sur Mesure Team, customers will be guided through the world of possibilities open to them. When configuring a Bugatti, the sheer number of exterior colours and leather finishes is nearly unlimited, but for those who wish to take a further step and create a truly unique piece of personalized automotive art, Bugatti Sur Mesure is at their disposal. From initial design concept through to vehicle production and final handover, customers will get the opportunity to create an auto that is truly unique, personal and intimate.

And to show you an example of just what to expect, Bugatti has unveiled the first customer project from its new program, which translates to ‘tailored.’ It is the Chiron Pur Sport, inspired by the 20th-century heroics of renowned racing driver, Louis Chiron. This truly one-of-one model was painted entirely by hand in two new paint colours, and also features a new fading ‘EB’ painted pattern – also applied meticulously by hand – which is complemented by a multi-layer stitched ‘EB’ motif on the door panels.

Hendrik Malinowski, Bugatti’s Managing Director for Sales and Marketing, comments: “For many years, we have worked with our clients to create their own personal vision of the ultimate hyper sports car. It has always been a highly tailored process, but as an ever-increasing number of our clients request detailed and intricate customization, the launch of Bugatti Sur Mesure will ensure we can cater to their desires with the perfect level of detail required from a Bugatti.”

“Our clients are often deeply intrigued by Bugatti’s motorsport lineage, and it’s fitting that the first Sur Mesure commission should pay homage to one of our great racing icons. We’re so taken with this creation that we intend to make many of this customer’s ideas available to more of our clients with the Chiron Pur Sport.”

Source: Bugatti

The post Bugatti Sur Mesure: Bugatti’s Solution for A Truly Unique, Intimate Auto first appeared on Aspire Luxury Magazine.

The post Bugatti Sur Mesure: Bugatti’s Solution for A Truly Unique, Intimate Auto appeared first on Aspire Luxury Magazine.

The award-winning Gillette Heated Razor was recognized in 2019 as one of the smartest grooming products – and the first of the kind – to deliver a warm towel experience right at home. Now, it is getting the Bugatti treatment, although, from details of the press release, this is restricted to aesthetics.

The Bugatti Gillette Heated Razor features an aluminium-zinc handle that recalls the anodized aluminium and titanium from the interior of the Bugatti Chiron Pur Sport. The finish is Agile Bleu, the reinterpreted blue used for the first time in the same Chiron. For diehard Bugatti lovers, the limited-edition razor blade also comes with the Bugatti Macaron, the Bugatti emblem.

The basic Gillette Heated Razor has five blades and Flexdisc technology, which allows the razor to follow the contours of your face as it removes facial hair and warms the skin. The latter is possible thanks to a warming bar that offers two temperature options of 43°C and 50°C for an at-home experience comparable to getting a warm towel shave at the barber’s.

Pricing for the Bugatti Gillette has not been disclosed, but the standard Gillette starter kit is $200 and it is almost certain that this special-edition kit will be more expensive.

If you’re wondering why a Bugatti heated razor that may not perform any exceptional feats like its marques will cost more than the non-customised version, Gary Coombe, CEO, P&G Grooming, gives the perfect answer: “Just as each Bugatti embodies the incomparable driving experience, this ultra-precise razor was developed not just to shave, but to create the utmost luxury at-home shaving experience.”

The limited-edition Bugatti Gillette Heated Razor will be available in select markets later this month.

Source: Auto Revolution

The post The Bugatti Gillette Heated Razor: Finally, a Bugatti You Can Take Anywhere first appeared on Aspire Luxury Magazine.

The post The Bugatti Gillette Heated Razor: Finally, a Bugatti You Can Take Anywhere appeared first on Aspire Luxury Magazine.