Not surprising since it’s a Bugatti. Which then begs the question: how do they do it? Just exactly how does Bugatti continue to produce autos that are frankly sexy and forever in demand, 115 years after? According to Frank Heyl, director of design at Bugatti, the luxury auto brand’s success is largely due to a set of rules the design team follows during the conception process.

Now, it does not appear that this is cast in stone (each model would have its unique variation) but below are the questions the team tried to answer as they designed the $4million+ Tourbillon, and they offer a rare insight into how truly extraordinary this hypercar is.

Form follows performance

Per Heyl, the design of the Bugatti Tourbillon is not rooted in aesthetics but rather in what the vehicle should do, which is to be smooth enough to drive at high speeds but still retain that unique quality that makes it such a joy to behold and a dream to experience.

“Bugatti is the interplay between elegance and speed … So you could say that [the Tourbillon] is shaped by speed … and the understanding of [this went] into the base architecture of the car.”

Timelessness >>> Trends

If there is anything luxury businesses know very well, it is this: trends make a brand popular, but timeless designs and products keep it relevant long after the hype has disappeared.

In creating the overall design for the Tourbillon, but especially in crafting its interior, the design team at Bugatti were faced with two paths: integrate current trends in auto design like driverless technology, large screens that double as the vehicles’ control centre, and a digital everything interior. Or, go with a style that may not incorporate all the latest trends but would still be useful in years to come.

Bugatti chose the latter.

“Our number one topic that has a big influence on all our thinking is timelessness. We need to make [our autos] relevant because they are around for such a long time. What dates a car is the technology of the time it was created in. For a car to be timeless, one cannot run after current trends. We go after preciousness. As a brand, we are about luxury. What is luxury? It is preciousness, it is rarity. It doesn’t even have to be about anything material. We think a lot about who we make all these things for and how it will be used and cherished over the decades and possibly passed on from generation to generation. So essentially, the collectible value.”

Experience drives purchase. Make it count

Ever wondered why people spend a lot of money on certain luxury goods that seemingly make no sense?

Per Heyl, how a product or service makes you feel is directly proportional to how much you’re willing to spend on it. How good your overall experience using a product is will determine if you’re willing to part with a substantial amount of cash to relive that experience over and over again.

“The experience that we create – how you feel when you sit in the driver’s seat; the haptics, the feeling when you touch the aluminium switch gear, how weighted the buttons are; when you turn a knob how oily is it? When you knock on the crystal glass, is it cool touch? The smell of the leather, the vibration, the noise of the engine. The experience to drive a Bugatti, to own a Bugatti, to live with a Bugatti is incomparable … It is this emotional aspect of things that spans our thinking throughout the design process. Our job is to create something that somebody looks at, and their heart is telling their mind that it is worth it to spend a couple of millions on that.”

In the end, it is all about the basics

By sticking to the basics for its foundation, the Bugatti Tourbillon has managed to be anything but basic, showing that the best designs, be they complicated or simple, always start with the bare fundamentals.

“What we do in the design department is not styling. What I regard as design is that you go right into the basic underpinnings … of architecture and you plan every step in the exact right way to get the proportions right, to get the stylistic appearance of the car work together with its technical necessities and the aerodynamic functionalities.”

So, if you ever wonder why you cannot get your eyes off the Bugatti Tourbillon or any other Bugatti marque, just remember that this 5-step formula is the reason behind your very temporary paralysis and the DNA of every Bugatti, be it the Bolide, the Chiron and now, the Tourbillon

The post The Key Principles Behind the Bugatti Tourbillon’s Design, According to Its Director of Design first appeared on Aspire Luxury Magazine.

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Luxury yachts are not in short supply. But when luxury automakers decided to it was time to get wet, the concept took a whole new meaning. From modelling the boats after popular marques to employing the same tech used in their cars, the yachts from these brands marry some of the best features in the automotive world with some of the most desirable characteristics in theirs.

Here are some luxury yachts by luxury auto brands that have made quite a splash in recent years

The Bugaatti Niniette 66 by Palmer Johnson

If Bugatti has ever made an ugly car, we are not aware, and so, it comes as no surprise that its yacht would be as much a delight to look at as their autos.

Built by Monaco-based shipyard, Palmer Johnson, the Niniette 66 is inspired by the Chiron and features the iconic ‘c shape’ line on its side. Its deck and hull are made out of carbon fibre and finished in blue and silver tones, while its interior combines carbon fibre, leather, and natural blue morta oak for a truly luxurious feel.

The lower deck houses a jacuzzi and fireplace made of fibreglass, both of which are surrounded by comfortable seats that make up the social area. There is also a champagne bar and a sun deck right in the middle.

Below deck is a generously-sized lounge and next to it is a bedroom with a double bed and bathroom.

Powered by two v8 engines, the Bugatti Niniette 66 (Niniette was the nickname for Lidia Bugatti, founder Ettore Bugatti’s daughter, while 66 stands for the length of the yacht, 66 feet, and the number of examples Johnson hopes to build for this concept) can reach top speeds of 44 knots and has a shallow draft of 0.83 metres.

Lexus Sport Yacht by the Marquis-Carver Yachts

Unlike the Bugatti Niniette 66, the Lexus Sport Yacht is a bespoke, one-off example that the auto brand has no intention of producing on a commercial scale.

It was built in collaboration with Marquis-Carver Yachts (now Marquis Yachts) using a composite of two-part polyurethane epoxy resin reinforced with a composite material called carbon-fibre reinforced plastic, or CFRP. This material allows the yacht to be at least 1000kg lighter than one built using fibreglass-reinforced plastic (FRP).

At the helm is a colour touchscreen that shows GPS navigation; digital charts; surface radar; underwater sonar and lighting, and contains the entertainment system, while the forward passenger cabin features a sofa that can sit a total of six people, and a table. A galley with a two-burner stove, sink, under-counter refrigerator and shower head complete the design.

The Aston Martin AM37 Powerboat by Quintessence Yachts

Do you know what Aston Martin did when it decided that it was time to move its creative capabilities from land to sea?

It assembled a team of its most experienced designers, picked the brains of its master craftsmen, collaborated with naval architect Mulder Design and contracted the help of Quintessence Yachts to create a 37-foot powerboat, aptly named the AM37.

The AM37, which took two years of research and development “is a day cruiser that can be transformed into an overnight berth by transforming the table into a comfortable bed.” Perhaps its most distinct feature is its sliding deck technology, a lightweight ‘cover’ consisting of three carbon panels that can completely cover the cockpit of the boat at the touch of a button.

With a carbon fibre dashboard that resembles that of Aston Martin’s most advanced sports cars, luxurious leather seats, mood lightening and other luxurious amenities, it is safe to say that the AM37 is a true luxury nautical vessel.

The Aston Martin Yacht comes in two versions — the AM37 with an estimated top speed of 45 knots and a choice of two 370 hp Mercury diesel or two 430 hp Mercury petrol engines, and, the AM37S version with twin 520 hp Mercury petrol engines that provide an estimated speed of 50 knots.

The Lamborghini 63 by Tecnomar

Per Lamborghini, the last thing they wanted was for their yacht to simply be a luxury supercar that could ride the waves. And while the Tecnomar for Lamborghini 63 is anything but that, it is undeniably the boat version of the Sian FKP 37.

But this is not the only Lamborghini model that makes an appearance on the yacht. The two leather pilot seats are modelled after the Huracan Evo while its dashboard looks exactly like what you would find on any Lamborghini marque.

Powered by a pair of MAN V12 diesel engines, each packing 2,000 hp, the Tecnomar for Lamborghini 63 can reach top speeds of 60 knots, making her one of the fastest yachts in her class.

Looking to get one? That would set you back by at least $3.5 million.

The post 4 Luxury Auto Brands that have produced Super Cool Yachts first appeared on Aspire Luxury Magazine.

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If you’re crazy about autos or are thinking of getting the perfect gift for an auto enthusiast (that is not an automobile of course), here are 7 timepieces made in collaboration with auto brands to consider.

Jacob & Co x Bugatti

You can always trust Jacob & Co to make the most complex and extravagant timepieces, and, with this piece for Bugatti, it did not fail to deliver.

Actually, the partnership between both brands officially began in 2019 with the Epic X and Twin Turbo Furious Bugatti kicking off the action. The latest is the Bugatti Chiron Blue Sapphire Crystal Tourbillon timepiece that boasts a racing-inspired blue sapphire case and a 578-part manual wind movement whose engine replicates the Bugatti W16 engine.

Just like a vehicle, its movement is suspended in the case with shock absorbers, and on-demand 16 pistons power up and down on the crankshaft like the hyper car’s engine. If the Bugatti Chiron Blue Sapphire Crystal Tourbillon timepiece is your choice, it will set you back a cool $1.5 million.

Roger Dubuis x Lamborghini

In the last 5 years, Roger Dubuis has worked closely with Lamborghini to create timepieces whose designs and colours, high-tech materials and visionary aesthetics mime the brand’s best cars.

The newest creation is this Excalibur Spider Countach developed for the launch of the new Countach supercar. Made from Roger Dubuis’ “exclusive high-technology Mineral Composite Fibre (MCF) material”, the timepiece boasts a complex 295-part hand-finished and assembled movement that was developed entirely in-house with double flying tourbillons at a 90-degree angle.

The Excalibur Spider Countach is a boutique exclusive priced at $815,000. With only 8pieces scheduled to be produced, it may be hard to get your hands on this one.

Bovet 1822 x Pininfarina

Like the others, both brands have been in partnership for some years now. The latest fruit of this union is the Battista Tourbillon which honours the Pininfarina Battista Hyper GT electric auto.

The Battista Tourbillon timepiece features an all-new movement with a two-sided 60-second Flying Tourbillon and a patented spherical rewinding system. The tourbillon cage is reminiscent of the Battista Impulso wheels, and, emulating the Battista E-Heart charging logo, the piece features an E-Heart-shaped aperture to showcase the date on the front and the winding mechanism on the back.

Thankfully, this is not a limited-edition piece and you can get it for $330,000.

Porsche Design x Porsche

The most unsurprising collaboration, timepieces by Porsche Design are perhaps the only ones not inspired by a specific marque.

Take for example the Chronograph 1-911 Edition timepiece. It was made to celebrate 50 years of Porsche Design and honours the first chronograph made by the brand. The motorsport-inspired timepiece comes with chronograph functions, day and date indication, and a tachymeter chapter ring for measuring speed.

Perhaps the only direct relationship it has with a specific auto model is the fact that it is only available to owners of the 750 Porsche 911 Targa GTS Porsche Design 50th Anniversary Edition sports auto. Both are sold together and cost $195,850 (excluding delivery, processing, and handling fees).

Not exactly what you may be looking for, since it’s a 2-in-1 deal. But it is definitely worth considering

Richard Mille x Mclaren

Already five years into its partnership with McLaren Automotive, Richard Mille continues to push horological limits. The RM 40-01 Automatic Tourbillon McLaren Speedtail is a grand example of the futuristic styling and performance of both brands.

Honouring the fastest exotic car built to date by McLaren, the RM 40-01 boasts a new 69-part titanium and Carbon TPT® case that took 18 months to make. The all-new engine inside consists of a whopping 672 parts and was more than 8,000 hours in the R&D phases.

Priced at $1,023,000, only 106 pieces will be made to match the number of McLaren Speedtail autos that will be manufactured.

Girard-Perregaux x Aston Martin

One year and 3 timepieces after, Girard-Perregaux and Aston Martin want to paint your wrist green with the Girard-Perregaux Laureato Absolute Chronograph Aston Martin F1 Edition.

This model is limited to 306 pieces in reference to the total distance in kilometres of the 2022 British Grand Prix at Silverstone and its case is made from a blend of titanium powder and pieces of carbon fibre, materials gotten from two Formula One autos from the 2021 season. The straps also feature these materials alongside synthetic rubber and have been rendered in the same Aston Martin Racing Green.

What makes this ‘auto timepiece’ even more unique is that, for the first time, a Laureato Absolute Chronograph has on its rear a sapphire crystal that allows for viewing the hand-finished movement. It is priced at $27,800.

Ducati x Bulgari

Ok, so this may not be an auto brand, but since motorbikes are categorised as vehicles, well…

The newest collaborators on this list, Ducati and Bulgari’s first baby is the Bulgari Aluminum Ducati Special Edition Chronograph. The 40mm timepiece is fitted with Bulgari’s B130 automatic-winding mechanical movement that holds an impressive 42-hour power reserve. The deep-red dial is the signature colour of both brands, while the black-covered back case highlights the new partnership between Bulgari and Ducati with commemorative engravings of each brand’s logo.

Priced at $5000, the Bulgari Aluminum Ducati Special Edition Chronograph is limited to only 1000 pieces. So, if this appeals to you, you would have to make a move fast before it sells out.

Source: DuPont Registry

The post 7 Turbocharged Auto-Themed Timepieces for the Ultimate Auto Enthusiast first appeared on Aspire Luxury Magazine.

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As part of the official program, with one-to-one support from the Bugatti Sur Mesure Team, customers will be guided through the world of possibilities open to them. When configuring a Bugatti, the sheer number of exterior colours and leather finishes is nearly unlimited, but for those who wish to take a further step and create a truly unique piece of personalized automotive art, Bugatti Sur Mesure is at their disposal. From initial design concept through to vehicle production and final handover, customers will get the opportunity to create an auto that is truly unique, personal and intimate.

And to show you an example of just what to expect, Bugatti has unveiled the first customer project from its new program, which translates to ‘tailored.’ It is the Chiron Pur Sport, inspired by the 20th-century heroics of renowned racing driver, Louis Chiron. This truly one-of-one model was painted entirely by hand in two new paint colours, and also features a new fading ‘EB’ painted pattern – also applied meticulously by hand – which is complemented by a multi-layer stitched ‘EB’ motif on the door panels.

Hendrik Malinowski, Bugatti’s Managing Director for Sales and Marketing, comments: “For many years, we have worked with our clients to create their own personal vision of the ultimate hyper sports car. It has always been a highly tailored process, but as an ever-increasing number of our clients request detailed and intricate customization, the launch of Bugatti Sur Mesure will ensure we can cater to their desires with the perfect level of detail required from a Bugatti.”

“Our clients are often deeply intrigued by Bugatti’s motorsport lineage, and it’s fitting that the first Sur Mesure commission should pay homage to one of our great racing icons. We’re so taken with this creation that we intend to make many of this customer’s ideas available to more of our clients with the Chiron Pur Sport.”

Source: Bugatti

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The award-winning Gillette Heated Razor was recognized in 2019 as one of the smartest grooming products – and the first of the kind – to deliver a warm towel experience right at home. Now, it is getting the Bugatti treatment, although, from details of the press release, this is restricted to aesthetics.

The Bugatti Gillette Heated Razor features an aluminium-zinc handle that recalls the anodized aluminium and titanium from the interior of the Bugatti Chiron Pur Sport. The finish is Agile Bleu, the reinterpreted blue used for the first time in the same Chiron. For diehard Bugatti lovers, the limited-edition razor blade also comes with the Bugatti Macaron, the Bugatti emblem.

The basic Gillette Heated Razor has five blades and Flexdisc technology, which allows the razor to follow the contours of your face as it removes facial hair and warms the skin. The latter is possible thanks to a warming bar that offers two temperature options of 43°C and 50°C for an at-home experience comparable to getting a warm towel shave at the barber’s.

Pricing for the Bugatti Gillette has not been disclosed, but the standard Gillette starter kit is $200 and it is almost certain that this special-edition kit will be more expensive.

If you’re wondering why a Bugatti heated razor that may not perform any exceptional feats like its marques will cost more than the non-customised version, Gary Coombe, CEO, P&G Grooming, gives the perfect answer: “Just as each Bugatti embodies the incomparable driving experience, this ultra-precise razor was developed not just to shave, but to create the utmost luxury at-home shaving experience.”

The limited-edition Bugatti Gillette Heated Razor will be available in select markets later this month.

Source: Auto Revolution

The post The Bugatti Gillette Heated Razor: Finally, a Bugatti You Can Take Anywhere first appeared on Aspire Luxury Magazine.

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As a result, the original Rimac Automobili company has now evolved into a group with two companies: the newly formed Bugatti Rimac and Rimac Technology. The second will be responsible for the continued development and production of Rimac’s world-leading electric battery systems, which has been seen in the likes of Aston Martin and Jaguar, and yes, Bugatti.

Up until now, Bugatti – a prominent name in the luxury auto industry – has been focused on combustion vehicles. This new partnership has clearly changed the company’s focus, and may even lead to the production of the world’s fastest electric hypercar – a title that Rimac’s Nevera model is gearing to take away from the Bugatti Chiron.

Thirty-two-year-old Mate Rimac, who initially founded the eponymous brand in his garage in Croatia a mere 12 years ago, will remain as the group CEO and will run both companies. Commenting on the announcement, he said: “This is a truly exciting moment in the short, yet rapidly expanding history of Rimac Automobili. We have gone through so much in such a short space of time, but this new venture takes things to a completely new level.”

The Croatian company will own a controlling 55 per cent stake in Bugatti, while VW’s Porsche brand will hold the remaining shares. Volkswagen has owned Bugatti since 1998 when it bought the sports car brand for $50 million. This was an all-stock deal, meaning no money changed hands, according to Porsche boss Oliver Blume.

“Bugatti and Rimac will both continue as separate respective brands, retaining existing production facilities and distribution channels,” Rimac says. “Bugatti Rimac represents the company that will develop the future of both [brands] by joining resources and expertise in research and development, production, and other areas.”

Both companies will retain their respective headquarters, but Rimac plans to eventually move to its planned $200m+ campus in Croatia, which is set to open in 2023.

Source: Elite Traveler

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If you know anything about Bugatti, it comes as no surprise that its pool table, designed in collaboration with IXO – a small Spanish company specializing in carbon fibre projects – is sleek and luxurious. Just like its cars.

“When we started developing the Bugatti pool table project, I knew we had to be different and excel in all areas, in order to become something out of the ordinary,” said IXO’s General Manager Pedro Sánchez.

One of the “something out of the ordinary” features of the table is the servo-driven levelling system, a component consisting of a gyroscopic-sensor device that automatically adjusts the legs of the table within 5milliseconds once a change in balance is detected. This adjustment, which is as silent as it is vibration-free increases the appeal of the Bugatti pool table exponentially, making it a desirable game onshore and even on water.

Although the Siemens servo-drivers are optional, the advanced engineering and design are not. All the Bugatti pool tables will come with frames in a sleek carbon fibre finish, as well as machined aluminium and titanium.

The sides of the table are adorned with the Bugatti logo and feature brushed and anodized aluminium. Each ball pocket is made from stainless steel with a rich leather lining, while carbon fibre is used in the wall cue support, which features a 13-inch, high-resolution touch screen to keep track of scores. And in a nod to the automaker’s range of vehicles, the anodized aluminium ends of the carbon fibre pool cues echo the signature design of the buttons in Bugatti’s hypercars.

The pool table package also includes a matching ceiling lamp made from carbon fibre, a chalk box, a cleaning brush and other accessories.

“It is our pleasure to be working with a manufacturing partner that mirrors the qualities of Bugatti,” said Bugatti president Stephan Winkelmann, in a statement. “Through our shared values, we can be sure that the Bugatti pool table will be made with extremely high-quality materials, that the standard of the limited production will be very high, and that the technology used to make the product is advanced.”

The Bugatti pool table is a limited edition of only 30 copies and would cost €250,000 ($300,000) along with its accessories. Deliveries would begin in June.

The post This Pool Table by Bugatti Combines High Tech with High Design first appeared on Aspire Luxury Magazine.

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The luggage set consists of the ‘Weekender’ bag that fits perfectly into the trunk, and two soft garment leather bags that slot behind the seats in the cabin. Each set takes up to 110 hours to make and is crafted with over 150 separate pieces of leather, around 150 pieces of backing material and 50 cuts of lining.

Customers looking to buy the Chiron can request to have the Bugatti by Schedoni leather luggage set customised at the same time as their car. The luggage set is crafted from the same cuts of leather that adorn the cabin of the customer’s Chiron, so they can change based on the grade and type of leather, as well as the colour of the leather and the yarn, with up to 31 unique hues to choose from ranging across a broad colour chart.

The luggage set can be personalized further with unique stitching, patterns and logos that can be embroidered especially. Whether customers wish to adorn their luggage set with an additional ‘EB’ Bugatti embossed crest or if they have their own ideas for custom designs and logos, Bugatti makes the most of modern configuration technology to make anything possible.

The entire customisation process will take place online, with customers getting a glimpse of how the final result will be virtually. The official Bugatti by Schedoni luggage collection will be available to configure for customers from the end of April 2021.

Source: Bugatti

The post Bugatti’s Chiron Will Now Come with Bespoke 3-Piece Luggage Set first appeared on Aspire Luxury Magazine.

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Modelled after the popular Bugatti Baby built in 1926 for Roland, Ettore Bugatti’s youngest son, the new marque is a contemporary tribute to its founder’s masterpiece, the Bugatti Type 35 which is the marque the original Baby was birthed from and which has also been credited as the most successful racing car of all time.

Apart from being a limited edition like its predecessor – only 500 of its type will be made- the Bugatti Baby II varies greatly from the car it drew its inspiration from. It is a three-quarters-size replica of the Bugatti Type 35 so it can be driven by both adults and children (ok, so we lied: you can drive this car too, adults). It was designed with the aid of a precise digital scan of an original Type 35 and features removable lithium-ion battery packs, a limited slip differential and hydraulic regenerative braking.

Each car in this collection will come with two selectable power modes for both children and adult drivers – a 1kw ‘novice mode’ with a top speed limited to 20km/h, and a 4kw ‘expert mode’ with the top speed limited to 45km/h. For speed lovers, however, an optional ‘speed key’ upgrade is available which allows for power of up to 10kw and disengages the speed limiter.

But that is not all of its cool features. Remember this Baby is a limited edition, and to confer even more uniqueness on it, each car will be branded its own plaque displaying its unique chassis number. The colour of the exterior can be changed to the buyer’s preference and would carry a badge in commemoration of Bugatti’s 110^th anniversary.

A unique gift for you and you children, the Baby, initially sold out when it was launched at the 2019 Geneva Motor Show, can be yours due to order cancellations in the wake of the pandemic and its attendant financial implications.

Source: Bugatti

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Bugatti’s overall technical coordinator for air conditioning systems, Julian Lemke, has revealed that the air conditioning units in the Chiron are powerful enough to keep an entire apartment chilled during the hottest months of the year.

According to a recent press release, the marque’s cooling systems are designed with a specific goal in mind. Lemke isn’t just focused on keeping the car cool; she’s also focused on making sure the driver is comfortable, an especially onerous task since no two people are alike. Because of this, her goal is to develop a system that quickly reaches the desired temperature, maintains it and works noiselessly in the background, so that the driver can focus on the road.

While that goal may be ambitious for any car, it’s especially so in a Bugatti. The company’s supercars are famously fast, with the vehicles capable of exceeding 200 mph. That presents some challenges. First, airflow changes as a car speeds up – especially after you pass 155 mph – so the system must be able to account for this to keep things feeling consistent. Also, each of the company’s vehicles features a flatter than normal windscreen (21.5 degrees of incline compared to the usual 30 degrees) that absorbs more solar heat. Finally, the car’s engine and other hardware can get pretty hot when you floor it, so the system has to go into overdrive to make maintain a healthy temperature level throughout, including in the interior.

“At first glance, our air conditioning system appears to function like a conventional system,” Lemke said. “But it’s a real challenge to perfectly harmonize the highly complex system of a small-series hyper sports car so that it works impeccably even at maximum speed and engine load.”

So how does Bugatti keep these temperate climes consistent under extreme conditions? The answer – with an extra powerful air conditioning compressor and two air conditioning condensers. The compressor has a cooling capacity of 10 kW (13 horsepower), which is basically unheard of for a car. It’s so powerful in fact that the company says it can easily cool a space measuring 861 square feet.

Source: Robb Report

The post Bugatti Chiron’s Air-conditioning System Might Be the Perfect Solution for your Apartment first appeared on Aspire Luxury Magazine.

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