Omni-channel is a multi-channel sales approach that provides the customer with an integrated customer experience. The customer can be shopping online from a desktop or mobile device, by telephone, or in a bricks and mortar store but the brand experience would be seamless. The strategy of creating…
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Trend Alert! Brandalism Has Become A Luxury Brand’s New Best Friend
With the blueprint for luxury fashion retail sprouting unprecedented new contours – fueled both by streetwear’s freshly gilded edge and millennials’ disregard for heritage without innovation, edge or obvious purpose – it’s perhaps unsurprising that an appreciation of off-piste brand b…