Consumer activism, behavioural changes and technology are all forcing luxury players across the board to re-think almost every business model. It is becoming increasingly difficult to keep up with competitors and understand how and why the industry is evolving the way it is and how they can balan…
Tag Archive for omni-channel
ASPIRE Pick of the Week: Changing Luxury Consumer Trends For 2019
In 2019 a major pivot is underway in the luxury marketplace as mega brands and startups start to rethink what luxury means to this highly coveted consumer. According to the Luxury Institute Global Luxury Expert Network, in the year ahead big luxury brands are craving “alpha” growth, w…
Trend Alert! Omni-Channel Experiences By Luxury Brands
Omni-channel is a multi-channel sales approach that provides the customer with an integrated customer experience. The customer can be shopping online from a desktop or mobile device, by telephone, or in a bricks and mortar store but the brand experience would be seamless. The strategy of creating…