On October 25th, 2017, with Nike’s stock trading at roughly $51, then chief executive, Mark Parker, committed corporate suicide with a new strategy. At least that’s what many believed at the time. Because it was on that day that Parker declared that, out of a roster of more than 30,000 retail par…
Tag Archive for retail
Amazon Might be Launching a Luxury Fashion Site?
There are multiple reports that Amazon is launching a luxury fashion site in September. Although it is the largest seller of apparel in the world today, its success has not extended into the luxury sector of the fashion business. It seems like an obvious place for Amazon to grow. Amazon has made …
Trend Alert! Omni-Channel Experiences By Luxury Brands
Omni-channel is a multi-channel sales approach that provides the customer with an integrated customer experience. The customer can be shopping online from a desktop or mobile device, by telephone, or in a bricks and mortar store but the brand experience would be seamless. The strategy of creating…
Kenya Becomes the 5th Richest Country in Africa
Over the past 10 years, Kenya has acquired wealth at a rate of 73% becoming the 4th biggest African country in wealth growth. In 2017 alone, the country grew its wealth at 2%. Kenya now has more than KSh10.4 (104 billion USD) trillion in wealth, a 9.5% increase from the previous year’s tota…
Trend Alert! The Use of 3D Technology To Take Designs To Fruition in 5 Days
Betabrand, a company which uses crowdsourced product ideas and 3D technology to create limited-availability clothing lines, announced it now has the capability to design and prepare pre-sale products like shoes in five days or less, rather than the typical 18-month process. Every runway season br…