A long time ago, aspiration, grandeur, exclusivity and perfection were the defining markers of luxury. Yet as a notoriously passionate and outspoken generation comes of age, luxury is witnessing a definitive shift, with power moving from brands to consumers, who are in favour of democratising lux…
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How Streetwear Is Influencing a New Era of Luxury Fashion
Streetwear, though not a new phenomenon, has been around for decades. Rooted in skate and hip-hop culture, it has given way to an underground market of logo-heavy athletic wear, establishing the personas of “sneakerheads” and “hypebeasts” alike. Ever since Virgil Abloh, streetwear designer slash …