You might be a travel veteran, but it doesn’t mean you find trends completely useless, especially if it feels like you’ve done it all. Per Mckinsey, only 17 per cent of respondents out of 5,000 surveyed said they use a travel agent. Others rely on family and friends, search engines and social media to plan their trips, which means you’re more likely to follow trends even when it is done unconsciously.

Now, whether or not you care about what’s hot on the travel scene or not, here are some interesting suggestions from vacationers worldwide that appear to have provided real value for their money and time. Maybe you’ll find them useful, maybe not. But ultimately, they are worth checking out for the kind of excitement they promise to bring to your trip, whether you are going solo or in a group.

Exploring the stars at the Four Seasons Resort Maui at Wailea

Hawaii might not top the list of the best luxury travel destinations, but, like everywhere in the world, it offers some unique, unforgettable experiences. Like the Four Seasons Resort Maui Unforgettable Experiences.

The resort promises a range of activities, from exploring a local town and its sights to going on a coffee-tasting date. The Wayfinder Journey, however, is perhaps its most unique package, because it takes you on an educational exploration of the Southern Cross, a constellation that can only be spotted in Hawaii. You would be taught everything from its cultural significance to the local community, to learning how to use it as a navigation tool when you’re out on the waters. And because celestial navigation is quite the work, you would end your course with a multi-course meal by Four Seasons Maui Chef Samual Taganeca onboard the catamaran.

Activate your five senses with Ker & Downey Africa’s Five Senses Experience

It is very easy to think Africa = Safari, but, just like Ker & Downey is out to prove, there is so much more to this continent that is extremely rich in culture and tradition, than rare and exciting animals.

For its newest travel itinerary in South Africa, the safari company has put together a range of activities that will engage each sense — sight, taste, smell, sound, and touch — through bespoke and highly exclusive experiences that can be tailored to meet the needs of each guest.

For 12-14 days, guests will move through South Africa and Madagascar, stopping at carefully selected destinations like the Ellerman House whose in-house gallery would engage their sense of sight via a unique art experience; La Colombe, a globally-recognised contemporary restaurant whose French and Asian dishes would activate visitors’ taste buds like never before; Babylonstoren, a historic Cape Dutch farm bursting with vegetables and fruits of such rich aromas that would be hard for any nose to miss; the Singita Ebony Lodge where the sounds of the animals and wilderness provide a lovely backdrop to an unbeatable safari experience, and, the Miavana Island Nosy Ankoa, Madagascar where guests can let go on the soft pillow of beautiful white sands with the gentle breeze from the ocean caressing every nook and crevice of their skins under the gentle warmth of the sun.

Going on a wellness-infused tour of Asia via the Eastern & Oriental Express, A Belmond Train

If you’ve never tried a luxury train vacation before, perhaps it is time to, especially with the launch of the Dior Spa on the Eastern & Oriental Express.

Having a luxury spa experience onboard a train is not something you’d normally expect, so this is definitely one to try out. A range of rejuvenating and relaxing spa treatments abound, like the Asian-inspired D-Jungle signature treatment, the Constellation tension-releasing massage, and the luxurious Kobi-Dior facial treatment. Dior would also have its Prestige skincare range available for purchase so that you can keep up a luxury care routine long after the journey has ended.

Learning to cook like the experts at the Royal Mansour Marrakech

Not only is the Royal Mansour one of the top luxury hotels in Morocco, it is now angling to have one of the best culinary workshops in the Kingdom of Light.

When you’re done exploring the bustling beauty of Marrakech, come home to the Royal Mansour and learn how to cook under the expert guidance of the hotel’s Michelin-star culinary team. And, when you’re done with the cooking workshop, you can move on to the patisserie and mixology workshops for a complete crash course on making the perfect 3-course meal.

Enjoy a deluxe spa experience at the One&Only Resorts in Rwanda

Guests will still get to engage in the different activities available in the One&Only Rwanda OneEscape programme, but now, they can go home to relaxing spa treatments using traditional healing practices and local products.

At Nyungwe House, new signature spa treatments draw inspiration from the therapeutic properties of tea while spa treatments at Gorilla’s Nest are based on eucalyptus and chocolate which pay tribute to the forest the lodge is immersed in. Yoga and meditation sessions, as well as, fitness facilities complete this wellness package that is enhanced by the surrounding forest and hills.

The post Discover Some Top Unique Luxury Experiences to Explore on Your Next Vacation first appeared on Aspire Luxury Magazine.

The post Discover Some Top Unique Luxury Experiences to Explore on Your Next Vacation appeared first on Aspire Luxury Magazine.

As usual, the results were a mix of wildly differing opinions.

Conflicting Reviews

Searching for reasons to visit Morocco online can leave you more confused than enlightened. You’ll find dazzling reviews (“Visit Morocco, and you’ll wonder where it’s been all your life!”). Mixed opinions (“Morocco is great, but you have to haggle over prices in the souks, which can be exhausting”). Foodie reviews (“Why you must eat a beef tagine before you leave the Kingdom of Light!”), and random articles tied to the writer’s profession or hobbies.  “I am a professional photographer: here are all the picture-perfect places to visit in Morocco”.

These reviews are all great, but for me, they didn’t quite tell the story of the Moroccan people are. They don’t describe the general vibe, and what one should expect to see as an African in another African country.

My Experience

So, here’s my opinion of what you’ll most likely notice after a few hours in Morocco. It might not resonate with you, but I hope it gives you a new perspective on this country.

But first, a quick disclaimer…

My short stay in Morocco meant I did not get to explore the country as I would have loved to. However, I saw enough to give me a general idea about the country and its people. I spent only 5 days in Morocco, and I did not get to experience the more laid-back charm of the cities of Essaouira and Fez (or Fes if you like). I also didn’t get to see the stark beauty of the desert town of Merzouga. While I toured the more popular cities of Tangier, Casablanca, and Marrakech, my visit cannot give a conclusive summary of this beautiful country. Nevertheless, here’s everything I noticed in just a short amount of time.

The Rich Culture

From the moment we landed in Casablanca, I got the impression that Morocco is a kingdom of ancient traditions and long-held cultural values. This is evident in the homogeneous architecture and the prevalent craftsmanship seen in the designs on the ceilings and walls. The furniture and accents in homes, hotels, and other commercial establishments, and the handcrafted items available for sale in souks all over the cities. Moroccans are incredibly proud of their culture and traditions, and it shows everywhere and in everything.

A Feast for the Eyes

Everywhere you go, it is common to see hand-designed patterns on the walls and ceilings, such as the stunning designs at La Musee des Confluences in Marrakech.

Beauty and Skincare

Moroccan traditions extend to beauty and skincare. You’d have heard of argan oil and its numerous benefits, but, in Morocco, you would see it in action everywhere you go. Argan oil, known for its numerous benefits, is used extensively. In Tangier, vendors offered customised body oils featuring argan oil and other ingredients like cloves, rosemary, and black seeds.

With an underlying pride and a hint of emotion in their voices, all said the same thing: their formulations are potent and would work because they use age-old recipes. Recipes inherited from their parents who in turn learned it from their parents who unsurprisingly were taught by their own parents …Their pride in these age-old recipes was evident!

Culinary Delights

Moroccan cuisine is definitely a highlight! It doesn’t matter if you’re in a 5-star hotel restaurant, a Michelin-endorsed dining establishment, or a street café. You’ll be served traditional Moroccan dishes, including the famous tagines. One of my most profound memories was being welcomed by hotel staff in traditional attire, serving mint tea and delicious sweets. This experience rivaled my first taste of beef tagine in a quaint restaurant in Chefchaouen.

An Active Lifestyle

Moroccans are walkers. The cities are designed with narrow alleyways and strategically placed amenities, encouraging walking. Taxis are mostly for tourists or those who cannot walk due to distance or health reasons. This lifestyle contributes to the fitness of older locals. The life expectancy in Morocco is between 73-74 years, but judging from the energetic crowds, it just might be closer to 80.

The Verdict

If you’re wondering whether to visit Morocco this summer or next, I’ll say, “Go!”

Because the pictures show a fabulous country to vacation in.

You’ve heard so much and want to see if the hype is true.

You crave authenticity and adventure in your travels.

But ultimately, go because you will learn so much, from the importance of preserving culture and traditions to the beauty of taking pride in who you are and being unapologetic about it.

The post Experience Morocco! A Journey of Culture and Tradition first appeared on Aspire Luxury Magazine.

The post Experience Morocco! A Journey of Culture and Tradition appeared first on Aspire Luxury Magazine.

So far, the Group’s footprint in Africa has grown to nearly 100 hotels in operation and development, placing it well on track to reach its goal of 150 hotels within the next five years and further establishing it as the hotel company with the largest market presence in Africa.

In Nigeria, Radisson Hotel Group continues to hold a leading position with a portfolio of 13 hotels in operation and under development, including five new hotels signed in 2023. The new signing of the Radisson RED Hotel Abuja has further bolstered the Group’s presence in the city, bringing the total number of hotels under development in Abuja to four.

Over in Morocco, the Group has pursued the same efforts with a clear transformation plan, growing its presence from one hotel in 2020 to over nine hotels in operation and four hotels in development currently. Casablanca represents a strategic hub among multiple continents, and the new signing of Radisson Blu Hotel & Apartments Casablanca Finance City and Radisson RED Hotel Casablanca Finance City solidifies the Group’s ambitions to reach over 25 hotels by 2030 across the country.

Ramsay Rankoussi, Vice President, Development, Africa and Turkey at Radisson Hotel Group, said, “The seven new hotels align with our expansion strategy, demonstrating significant growth in key African markets such as Morocco, Nigeria, Tunisia and Ethiopia as well as our highly anticipated debut in Tanzania. These hotels also highlight our conversion strategy and our commitment to diversifying our portfolio by introducing new brands and cementing our presence in these important markets.”

Here’s everything we know about all seven hotel signings

Radisson Blu Hotel & Apartments, Dar es Salaam (Tanzania)

Marking the Group’s debut in Tanzania, this 138-room hotel, featuring 94 guestrooms and 44 three-bedroom apartments, is set to open in 2025 as part of a mixed-use development in Dar es Salaam’s CBD. The hotel will occupy the top 14 floors of a 33-floor tower, one of the tallest buildings in the area, and is within walking distance of the ferry terminal to Zanzibar Island.

The hotel will offer a diverse array of dining facilities, including a lobby café, business class lounge, all-day dining restaurant, speciality restaurant, outdoor pool, and pool restaurant. Additional amenities include retail stores, a ladies’ salon, indoor parking, a gym, a steam room and sauna, a kids’ playroom, and eight meeting rooms.

Radisson Hotel Mwanza (Tanzania)

Supporting a strong market entry, this 196-room hotel currently under construction will launch the Radisson brand in Tanzania in 2025. Mwanza, Tanzania’s second-largest city, is renowned for corporate meetings and events and is the ideal starting point for tours to the Serengeti National Park. As the only branded hotel in Mwanza, it will feature a lobby café and bar, an all-day dining restaurant, sports bar, outdoor pool bar, executive lounge, and two speciality restaurants: Balaustine, a ‘casual-fine dining’ experience inspired by the Barbary coast, and, the Levant and Filini, offering a delectable dining experience of fresh, simple, and delicious Italian-style cuisine.

The meetings and events space includes a triple-height ballroom, a business centre, boardrooms, and a conference room. The extensive wellness facilities will comprise a gym, spa, outdoor pool, and kids’ playground.

Radisson Blu Hotel & Apartments, Casablanca Finance City, and, Radisson RED Casablanca Finance City (Morocco)

Enhancing the Group’s Moroccan portfolio – which currently includes eleven hotels in operation and under development – is the addition of two new branded hotels and a serviced apartment. These new builds, including the first Radisson RED hotel in North Africa, will feature a total of 381 rooms and are set to open in late 2027. They will be located in Casa Anfa, at the heart of Casablanca Finance City, the city’s new financial hub, recognized as Africa’s leading financial centre, on par with London and La Défense in Paris.

Providing guests with an array of dining and wellness facilities for an ideal stay, the Radisson Blu will offer guests an all-day dining restaurant, a speciality rooftop restaurant, and a rooftop bar. Meanwhile, the Radisson RED hotel will include a restaurant and a pool bar. At the Radisson Blu’s wellness facilities, expect a spa, a fitness centre, and an outdoor rooftop swimming pool. The Radisson RED will have nearly the same features with a fitness centre, an outdoor pool and a rooftop swimming pool.

For meetings and events, in addition to the five meeting rooms at the Radisson Blu, there will be a 1,100-square-meter conference centre comprising an auditorium, a large ballroom and three meeting rooms, making the complex the future meeting destination.

Radisson Blu Hotel & Conference Center, Tunis (Tunisia)

This 305-room hotel, a conversion of an existing property, will soon premiere the Radisson Blu brand in Tunis, complementing the Group’s footprint in Tunisia as its seventh hotel in the country and fourth in Tunis. Located just ten minutes from the airport, the hotel will come equipped with dining outlets such as a lobby bar, shisha bar, all-day dining restaurant, and three speciality restaurants.

The expansive convention centre will include multiple meeting rooms, boardrooms, a VIP room, an executive lounge, a business centre, and a 1,400 sqm ballroom, making it the largest conference centre in the city.

Radisson RED Abuja (Nigeria)

The 105-room hotel, set to open in 2028, will be Radisson Hotel Group’s 13th property in Nigeria and the second Radisson RED in the country, introducing the upper upscale brand to Abuja. Located in Wuse, Abuja’s main commercial and social district, the hotel will be surrounded by corporate offices, popular estates, shopping malls, and nightlife venues. The hotel will feature a bar and terrace, an all-day dining restaurant, and a pool bar and grill. It will also offer 238 square meters of meeting space, including three meeting rooms, a pre-function area, and a fitness facility.

Park Inn by Radisson Addis Ababa (Ethiopia)

Scheduled to open in 2025, this 120-room hotel will be the Group’s third hotel in Ethiopia, all located in Addis Ababa and will introduce the Park Inn by Radisson brand to the country. Dining options will include a breakfast hall, restaurant hall, coffee shop, and four soft drink bars. The meeting and events space will consist of a large and medium conference room and four meeting rooms. Guests can also enjoy two gyms, a spa, a business centre, sports facilities, a kids’ entertainment area, a retail space, and a co-working space.

Since 2022, the Group has opened a total of 14 hotels, including the debut of the Radisson brand in Morocco (Radisson Hotel Casablanca Gauthier La Citadelle) and Tunis (Radisson Hotel Tunis City Center). These openings have diversified the Group’s portfolio with the first safari hotel in Africa, Radisson Safari Hotel Hoedspruit; the first resort in Livingstone, Radisson Blu Resort Mosi-oa-Tunya, and, the debut in Reunion Island with Radisson Hotel Saint-Denis. This achievement has set a record for the Group in terms of realizing its pipeline into openings, translating into a commendable 15 per cent annual net operating growth in its African portfolio.

“With a strong first half of the year, we plan to continue the momentum in the second half by focusing on expanding our presence in key markets such as Morocco and South Africa, where we’ve recently announced our ambition to reach 25 hotels by 2030, doubling the portfolio in both countries. We thank each of our partners for their valued trust in us and our brands,” concluded Rankoussi.

The post From Tunisia To Tanzania, Radisson is Growing Its Footprint in Africa first appeared on Aspire Luxury Magazine.

The post From Tunisia To Tanzania, Radisson is Growing Its Footprint in Africa appeared first on Aspire Luxury Magazine.

Now that we’ve put your worries to rest (hopefully!), here’s our list of some of the top luxury lodgings in Morocco worth checking out. Each has been picked for different reasons, and, even if you choose not to stay in any of them when you do visit Morocco, we hope that the things that stood out to us guide you in your final choice(s).

Luxury Riads

The Royal Mansour, Marrakech

If you have heard of the Hassan II Mosque, you’ve most likely heard of the Royal Mansour, Marrakech, and for good reason.

Like every other establishment on this list, the hotel reflects the intricate craftsmanship of traditional Moroccan artisans and includes local materials and designs – but this is about where the similarities end. Instead of suites and villas, the Royal Mansour Marrakech features private riads complete with private terraces (that come with retractable glass roofs in case it rains) and plunge pools. The 2,3 and 4-bedroom riads come with a dedicated butler, while the Prestige and Grand riads (3 and 4-bedroom apartments) have a private hammam and adjoining elevators.

With four restaurants offering French, Moroccan, Spanish, Asian and Mediterranean dishes,  dining at The Royal Mansour, Marrakech is not a problem. And with all the services and amenities available at the hotel, a stay there is just as unique an experience as a day exploring the surrounding medina.

Le Riad Yasmine

If 53 riads in one place sound like a lot to you, and you crave a deeper connection to Moroccan culture, then Le Riad Yasmine, an 8-riad boutique hotel located right in the centre of the medina should be just about right for you.

The riads do not feature traditional Moroccan decor with frescoes and intricate floor, wall, and ceiling designs, but, several traditional Moroccan architectural elements abound. Most of the rooms can take 2-3 guests, but if you’re travelling with a large party, you can check out the family riad or Le Petite Yasmine, next door to Le Riad Yasmine.

An onsite kitchen would take care of meals, but, since you will be in the heart of the medina, then you would have a wide option of meals literally at your fingertips.

Luxury Hotels

Sofitel, Casablanca

Casablanca is considered by many as being the modern heart of Morocco, and, because it is such a huge melting pot of different cultures, it is a great starting point for your Morocco exploration. And, for accommodation, the Sofitel Tour Blanche (white tower) is exactly the right fit for you.

Located strategically in the heart of the city, the Sofitel is a 24-floor chic and contemporary lodging with all the luxuries you’d expect from a hotel of this calibre. It is also close to all the the famous tourist destinations that abound in Casablanca like the Hassan II Mosque and the Medina, but, should you choose to stay in all day, you still have access to amenities that would make your stay as interesting as a full day out. One of these is the Sofitel Spa which occupies 2 floors and has a hot tub, a traditional-style hammam and a sauna, and, offers beauty and massage treatments combining French and Moroccan beauty practices.

For a taste of Lebanese cuisine, you can dine at the hotel’s L’Atelier Oriental. The second restaurant, the Brasserie La Tour,  offers French cuisine. For a more delightful experience however, guests can go up to the rooftop bar on the 24^th floor from where they will experience a panoramic view of the Old Medina and the Hassan II Mosque.

Hilton Tangier

The city of Tangier retains more of the soul of ancient Morocco, and its culture and traditions are very much alive in this city. So, it may feel rather inauthentic to opt for a hotel instead of an opulent riad. However, the Hilton Tangier City Centre, while being a part of a global brand, is as Moroccan in its service and decor as it gets.

This luxury hotel is strategically located in the city of Tangier, opposite La Gare Tangier Ville (the Tangier rail station) and facing the Malabata beachfront.  Stepping into the Hilton is like entering into a luxe Moroccan home. Expect a warm traditional welcome upon arrival with a serving of the ubiquitous Moroccan mint tea alongside indigenous sweets and treats on a platter by men dressed in traditional male attire. Rooms are tastefully furnished, and of course, reflect the general architecture and style of the local region.

For food, a range of delicious meals abound to suit every palette. However, if nothing on the menu is to your taste — which frankly, is highly unlikely — the unique location of the Hilton Tanger City Centre makes it easy to get whatever you need within walking distance.

A rooftop pool, an executive lounge, a fully-fitted gym and access to the beach make this Hilton hotel in Tangier the place to be if you would be visiting the city.

Luxury Kasbahs

Kasbah Tamadot, Atlas Mountains

Situated an hour away from Marrakech in Morocco’s Atlas Mountains, Kasbah Tamadot, a private resort that is part of Sir Ricard Branson’s Virgin Limited Collection is where you’d want to be if you seek a dreamy, surreal and quiet vacation somewhere removed from the hustle and bustle of the city.

Kasbah Tamadot consists of rooms, suites, tents and riads that are uniquely decorated and combine typical Moroccan style with hints of minimalism. however, following the September 2023 earthquake, the rooms and suites have been closed for renovation and only the six 3-bedroom riads and ten Berber-styled tents are available.

There are a host of activities to indulge in during your stay, including learning to make Morocco’s famous tagines, hiking the mountains and a relaxing day at the spa. Chefs are at hand to serve a mix of Moroccan and international dishes with ingredients sourced from the resort’s gardens.

And, if you ever get tired of the resort, remember: Marrakech is just an hour away.

Dar ba Sidi Chefchouen

Chefchouen may even be more traditional than Tangier, and due to building laws, you would not find any high-rise buildings in this ancient fortress. But, whatever it may lack in grand opulence, the Dar ba Sidi resort more than makes up for in decor and other luxury amenities present in its property.

If Chefchouen is a pretty picturesque town, then Dar ba Sidi, with its beautiful flower gardens, its blue, cream and white colour scheme and red-topped roofs, and, its very traditional Moroccan decor and ambience is a truly beautiful sight to behold. Adding to its charm are the comfortable and spacious, traditionally designed rooms whose windows open up to the most glorious sights ever.

An onsite restaurant serving Moroccan cuisine, and a bar offering a wide range of drinks are your options for food here, but, its proximity to the city centre means that your epicurean choices are not limited if you are looking for something more than what’s available on the menu.

The Oberoi, Marrakech

Ok, The Oberoi may not regard itself as a kasbah, but, if any establishment here deserves the title of a luxury fortress, it is this stunning hotel.

From the moment the doors of The Oberoi are flung open upon your arrival, to the moment you step foot onto its majestic, lush, green courtyard, to that exact period when you’re swallowed into the cool refreshing warmth of its lobby, adorned and accented with traditional Moroccan designs and objets, and then, ushered into your opulent suite tastefully furnished with everything the finest accommodations have to offer, the sensory experience you’d be enveloped in can only be described as heavenly.

Once you step into your suite – apparently, there are no rooms in The Oberoi Marrakech – expect a handwritten note from the General Manager welcoming you to the hotel as well as a bottle of wine. The hotel has a total of 84 lodgings, 72 of which are villas with private pools. Each villa is massive, with a closet area that is equipped with a picnic basket, hats and an iron; a bathroom with a soaking tub that has views of the lush greenery outside; a large walk-in shower that connects to the pool outside so that you can take a shower after a day out swimming or lounging, and, a bedroom with a good-sized comfortable bed, an armoire housing the minibar, with a sofa, occasional chair and a separate dining table/workspace for two. There are also bathrobes and toiletries by Anne Semonine of Paris, and its exceptional service means that anything that was somehow missed would be provided immediately upon request.

The Siniman, Tamimt and Azur restaurants are on hand for your gastronomic needs, whether you crave local Moroccan dishes or meals from other parts of the world. The Vue bar opens from late afternoon into the evening for drinks or light snacks. Several in-house experiences, from a morning run with a fitness coach to sunrise yoga, cardio boxing and nature trail walks mean that you’d still stay in shape regardless of what you consume during your vacation.

Complimentary bicycles and a shuttle service are available for exploring the city but, because The Oberoi isn’t too far, you might prefer a brisk walk to the medina. We daresay that choosing to stay at the hotel during your vacation may single-handedly be the decision you can make if you are visiting Marrakech. That is, if you will not be staying at The Royal Mansour.

Luxury Tents

Merzouga Luxury Desert Camp

Don’t fancy a vacation in the city? Morocco is one of the countries of the Sahara, so a desert vacation just might be a great idea to explore.

Now, simply because you are taking your vacation to the desert doesn’t translate to zero luxury hotels or lodgings. If you are looking for a place to stay, look no further than the Merzouga Luxury Desert Camp. Situated in the dunes of the Erg Chebbi, the Khaimas tents, so-called because they are made from camel skin, promise an authentic desert experience without sacrificing all the luxuries you’re accustomed to. You will get to enjoy activities like camel riding, sandboarding, hiking up the highest dune, and, watching the sunset once you’re up.

Meals are traditional Moroccan cuisine, but, if you’d fancy something different, you can confer with the staff to see what they can whip up.

Al Kamar Camp Erg Chigaga Luxury Desert Camp, Nick and Bobo’s

There are quite a number of luxury desert camps to choose from while in Morocco; however, what sets Nick and Bobo’s apart is their focus on sustainability and delivering an authentic desert experience. Per the camp’s website, “Chigaga is not a mainstream destination. It appeals to those seeking adventure, something unique, something off-grid.”

There are three types of tents, each offering different levels of privacy but all the same size. The most exclusive is the private nomadic camp,  but the private camp with five tents can also be exclusively booked for a family or a small group. Expect to enjoy stunning views of the desert, as well as other carefully curated activities that include visiting the desert tribes and guided walks along quiet sandy paths.

Morocco’s luxury lodging scene is as diverse as the landscapes that define this enchanting country. From the heart of bustling medinas to the serene expanse of the Sahara, there is no shortage of exquisite options to suit every taste. Whether you seek the opulence of renowned hotel chains, the authenticity of traditional riads, the seclusion of kasbahs, or the adventure of luxury desert camps, Morocco promises a unique and unforgettable experience.

As you plan your journey to the Kingdom of Light, let these exceptional accommodations be your sanctuary, ensuring that every moment spent in this beautiful country is nothing short of magical. So, pack your bags, embark on your Moroccan adventure, and let the splendour of these luxurious retreats enhance your stay.

The post Visiting Morocco? Take a Look at Some of the Best Hotels to Stay first appeared on Aspire Luxury Magazine.

The post Visiting Morocco? Take a Look at Some of the Best Hotels to Stay appeared first on Aspire Luxury Magazine.

Rather than simply listing cities, monuments, and must-see attractions in this traditional North African gem, I invite you to join me as I reminisce about my recent unforgettable 5-day vacation in the Kingdom of Light. I recommend that you grab a cold drink first to be able to keep up, as I packed in A LOT into this 5-day trip!

Day 1: Arriving in Casablanca

Our Moroccan adventure began in Casablanca, where we arrived at noon on June 1st. I had deliberately chosen to keep my eyes and mind open, free of preconceived ideas, so I could truly explore with fresh eyes. My first impression of Casablanca was that it was charming and sophisticated, a city where ancient Moroccan culture coexists perfectly with modernity.

After clearing immigration, we were warmly welcomed by the Moroccan Tourism Board, who escorted us to a luxury bus that would be our primary mode of transportation for the remainder of our trip

Tip: If you’re considering group travel to Morocco, skip the taxis and opt for a luxury bus and chauffeur. It adds a unique flair to the entire trip.

We arrived at our first hotel, a stunning 5-star establishment in the heart of Casablanca. Once settled, we were whisked to the hotel’s spa for our first Moroccan experience: a rejuvenating hammam session at the spa.

Tip: When you visit Morocco,  make sure a visit to a hammam is on your list.

Our first day ended with delicious cocktails on the hotel’s rooftop, where a DJ played Nigerian songs in the background— as everyone bopped and swayed to the beats. It was a nice feeling that made our evening even more special.

Day 2: Exploring Tangier

Day 2 began with a quiet but quick breakfast at 7 AM, as we had an early departure for Tangier. By 8:15 AM, we were at la Gare de Casa, the train station, ready for our 2-hour trip to Tangier. While a 7-hour road trip sounds appealing, it would have disrupted our itinerary, so we opted for the faster train option.

We arrived in Tangier just before noon, and the welcome in Tangier was quite different from Casablanca’s floral greeting. Here, we were served mint tea and traditional Moroccan sweets by staff dressed in traditional attire.

Our guided tour took us to several popular spots, including the Cape Spartel Lighthouse, the Petit Socco, the Kasbah, and the Medina. One thing that stood out was the uniformity in design. Our guide explained that Moroccan craftsmanship is deeply rooted in the culture and preserved through generations. The intricate designs in a newly-built 5-star hotel could be identical to those in a historical museum like Dar Niaba. While it might seem monotonous after a while, appreciating the hand-crafted details that have endured through the ages gives you a deep respect for this cultural heritage.

Our tour included a visit to the spice and herbal section of the market, where we could choose spices and herbs for customised medicine, skincare products, and perfumes. Watching the skilled men, mostly in their late 50s and 60s, quickly formulate products using techniques passed down through generations was a testament to the rich cultural preservation alive in this ancient kingdom.

Our day ended with a drive through the vibrant town to a charming restaurant, where we indulged in Moroccan delicacies and wine, ending our second day on a delightful note.

Day 3: Enchanted by Chefchaouen

With our tour of Tangier complete, we journeyed to Chefchaouen, known as The Blue Pearl. This enchanting city, with its thirteen gates and predominantly blue colour scheme, is a sight to behold!

Seeing the city in pictures is one thing; but standing on its cobbled streets, basking in the brilliance of the sun, and taking in the stunning scenery is a completely different affair. The blue and white hues make you feel like you’ve stepped into an alternate universe. The architecture, the people, and the vibrant atmosphere bring the city to life, making you feel instantly invigorated.

In Chefchaouen, we experienced our first Moroccan wedding, which was one of the most beautiful ceremonies I’ve ever attended. Everything from the clothing and jewellery to the oud songs sung by the women celebrating the bride was remarkable and decadent. It made me wish I were more than just a spectator!

It was also in Chefchaouen that I tasted my first tagine, a delectable beef-filled dish that I won’t forget soon …

Day 4: The Road to Marrakech

We bid farewell to the enchanting city of Chefchaouen in the morning and embarked on a journey to Marrakech via Tangier and Casablanca. This was my first opportunity to experience a Moroccan road trip, and I can assure you, it did not disappoint. The scenic drive showcased the diverse landscapes and vibrant culture of Morocco, making it an unforgettable experience. 

Tip: When you visit Morocco, be sure to include a road trip in your itinerary.

Day 5: Farewell Adventures in Morocco

Our vacation in the Kingdom of Light was coming to an end, and we decided to pack in as much fun as possible before our departure scheduled for later in the evening.

We started the day at 5:45 AM with a hot air balloon ride, hoping to catch the sunrise. If you’ve never tried hot air ballooning, it’s a must-do. Initially, you might cling on for dear life, but as you ascend, fear gives way to sheer exhilaration, and you’ll wonder why you were ever afraid.

After touching back down, we were off for some quad biking. At this point, we were fearless and eager for more adventure. I opted to ride with a guide, but if you’re more daring, you can ride solo. Don’t worry, you’ll be equipped with all the necessary safety gear, and help is always nearby in case of emergencies.

As if quad biking wasn’t thrilling enough, we thereafter hopped on camels for a more traditional experience. This slightly hair-raising adventure is one I recommend if you’ve never tried it; I thoroughly enjoyed every moment.

Having had our fill of adrenaline, we returned to our hotel to freshen up before heading back out for one last exploration: the Museum of Confluences, Dar El Bacha. The museum offered a feast for the senses with its stunning architecture, intricate wall, ceiling, and floor designs, exquisite woodwork, and a coffee shop featuring beans from around the world that brew for a minimum of two hours. (Yes, you read that right. Two hours.)

Alas! All good things must come to an end, and soon it was time to pack our things and head back home. As we were chauffeured to the airport, I felt waves of bittersweet emotions. While I was happy to be returning home, I didn’t want the magical Moroccan experience to end. This just means I’ll be back again soon, because as anyone who has been will tell you, 5 days is grossly inadequate to take in its beauty.

Tip: You simply must visit Morocco – The Kingdom Of Light!

The post Want to Visit Morocco? Here’s How I Did It in 5 Days! first appeared on Aspire Luxury Magazine.

The post Want to Visit Morocco? Here’s How I Did It in 5 Days! appeared first on Aspire Luxury Magazine.

Morocco is truly one African nation to explore if you haven’t done so already. Not only is it choke-full of interesting places to visit — Morocco is famous for preserving ancient traditions in every aspect of their lives from architecture to food, and even style — but there are so many things to do and see that we daresay a 2-week stay is barely enough to get acquainted with whatever city you choose to visit, talk less of the entire country.

Fresh from our Moroccan trip, here are some places that really intrigued us and we believe offer a good starting point to an exploration of the Kingdom of Light.

The Hassan II Mosque, Casablanca

Very cliché in terms of where to visit, but if it’s your first time in the country, it pays to start with a popular and important landmark as it serves as a great foundation of what to expect on your Moroccan adventure.

The storied mosque that took about seven years to build and thousands of hours of labour features mostly local materials and craftsmanship. Its strategic position by the Atlantic Ocean and just a little above it adds further appeal to its magnificent size and impressive craftsmanship.

Thousands of stories and articles on one of the largest mosques in the world with one of the world’s longest minarets abound, and it can almost feel like you’ve been there without having actually ever visited. But, unlike other popular tourist destinations, it is truly one place you must see for yourself to fully understand how beautiful and special it is.

Hammam

Whether you are in Marrakesh (Marrakech if you prefer) or Casablanca, the one activity you cannot afford to miss is the traditional Moroccan Hammam, which is why it gets a special place on this list.

The Hammam is basically a spa experience that starts in a dry hot room, then moves on to a hot, steamy room, which then gives way to a bathing room, and ends in the resting room, or, in some cases, goes on to yet another room, the massage parlour, where you receive a full body massage that melts away whatever stubborn stress might remain after this truly blissful experience.  You’d thoroughly enjoy the amenities and treatment from seasoned practitioners with decades of expertise using centuries-old local Moroccan practices, soaps and oils.

Tangier

For most visitors, Casablanca may not have much to offer beyond the Hassan II Mosque and other smaller tourist attractions, but not Tangier.  This ancient medina, which is the meeting point of the Mediterranean and the Atlantic, is the perfect place for limitless exploration, and when you want, blissful relaxation.

Tangier is a  7-hour road trip from Casablanca, but, to get there faster, a 2-hour train ride from La Gare Casa would suffice.

Once there, you can choose to explore the Kasbah, a historic fortress and palace, housing the Dar Niaba museum, which showcases the city’s history and cultural artefacts. Or, if you would rather just sit back and take in the city, the Petit Socco, also known as Souk Dakhli, is the place to go. The Grand Socco, on the other hand, is a vibrant, bustling public square, surrounded by historic buildings, cafes, and shops, so should you get bored, you can easily hit the stores to buy everything from clothes and shoes and even prepare your unique body oil with whatever herbs, seeds and nuts of your choice.

The Cape Spartel Lighthouse is one landmark you do not want to miss while you’re in Tangier. Situated at the northwestern tip of Africa, where the Mediterranean Sea and the Atlantic Ocean converge, this historic lighthouse, built in 1864, stands majestically on a rocky promontory, its shining bright beam guiding ships and travellers alike.

The Lighthouse is not only a marvel of engineering but also a sacred site, mentioned in the Qur’an and the epic poem, Ulysses by Homer. In the former, it is called the ‘Ras al-Tubul,’ marking the western extremity of the known world while Ulysses describes it as the ‘Pillar of Hercules,’ symbolizing the gateway between Europe and Africa.

Chefchaouen

You’ve probably heard about the picturesque blue town of Morocco, but Chefchaouen is more than its blue-and-white aesthetic. Its rich history, intentional architecture that preserves decades-old tradition and culture, and, very traditional cuisine that includes the tagine, a slow-cooked stew, all come together to make for a truly authentic, luxury experience like no other.

Chefchaouen was founded in 1471 as a fortress to resist Portuguese invasions. The blue you see everywhere is intentional, as, in Moroccan culture, the colour is believed to ward off evil spirits and bring peace. This beautiful fortified medina, with its twelve gates and narrow streets, offers the best of Moroccan warmth and hospitality, and even if you do not get to visit other popular cities like Marrakech and Tangier, the one place you absolutely do not want to miss on your first visit is the very beautiful, very traditional, and very charming city of Chefchaouen.

Marrakech

Last on our list is Marrakech, and honestly, if the theme of your vacation is ‘busy days and countless media,’ Marrakech should probably be the starting point of your Morrocan adventure.

There’s so much to do and see that a week in Marrakech would probably be grossly inadequate. From the museums — like the Dar El Bacha, La Musée des Confluences — to the souks, to the public buildings open to tourists, to the different tourist activities like quad biking and camel riding, you’d never run out of things to do and places to see. Also, the architecture and craftwork, especially in the Medina, is simply stunning and breathtakingly beautiful.

Even if your goal is to have a very peaceful Moroccan vacation, it would not hurt to add Marrakech to your list of places to visit, even if it is just for a day or two. The experience would definitely be worth it.

The post First Time In Morocco? Here are Some Must-See Destinations and Activities to Consider first appeared on Aspire Luxury Magazine.

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Skiing on the snowiest mountains in the Alps; summer holidays in St Barth’s; surmounting the mighty Mount Everest; sweating it out with the Big 5 on different luxury African safaris; binging on the headiest wines in France; getting fat on culinary delights in Italy; snorkelling in the Mediterranean; luxury road trips across North America: at this point, you’ve literally run out of ideas and while you’re in dire need of a vacation, no destination or activity appeals to you.

Unless you’re trying Kalmar Beyond Adventure Trans-Africa Porsche expedition.

When Jan Kalmar started Beyond Adventure back in 2007, his goal was simple: get passionate petrolheads together and embark on daring adventures fueled by camaraderie and an intense love for racing, powered by Porsche autos specially re-engineered by Kalmar for the most extreme off-road situations.

15+ years and dozens of trips after, Kalmar is ready to take on southern Africa. The Kalmar Beyond Adventure Trans-Africa is a 19-day, 5,500km ride that would see drivers race through five African countries in the south, from Namibia to Angola, Zambia and Zimbabwe before finally stopping in Botswana. The itinerary also includes shorter trips to places like Lapland and Morocco.

Like all Kalmar Beyond Adventure ‘Trans’ drives, participants can expect this to be an experience like no other. Driving through southern Africa would mean some safari, especially as the ‘rally’ is scheduled to take place in June, which is the month when the wildebeest migration takes place. (However, this only happens in Tanzania and Kenya, countries not included in the 2025 Trans-Africa adventure. The wildebeest migration also takes place in Zambia but in mid-July.)

It would also mean running into tricky situations, like encountering difficult terrains, unexpected stops and unplanned detours. Still, all these are exactly what an adventure is about, and, as stated on their website, “rest assured, the entire Beyond Adventure team will always be there from start to finish.”

Kalmar says guests will rest in “superb accommodation,” including some of southern Africa’s finest lodges and villas. Drivers will also get to choose from the Kalmar range of Porsches, or bring their own which would have to be inspected first. Halfway into the journey, participants who want to can swap their vehicles for another, making for an even more interesting and unpredictable experience.

The Trans-Africa adventure starts from €66,900 (roughly $71,600) plus taxes, but here’s the kicker: participation is by invitation only. Want to know if you’d qualify for a vacation experience like no other? Visit Kalmar Beyond Adventure for more information.

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Hennessy launched In The Paint back in 2021 to foster community development through a blend of art and sports. So far, seven courts have been unveiled and are in use all over the world from Nigeria to Ghana, Tanzania to South Africa, Barbados, Mexico and Hong Kong. By bringing Joakim Noah on board, Hennessy hopes to move from just building physical structures that local communities can enjoy, but establishing programmes that would also elevate and empower its members.

Noah is no stranger to sports and arts. The former basketball star who is renowned for his grit and tenacity on the court, as well as his contribution towards his teams’ successes has been busy since his retirement in 2021. His personal project, the Noah’s Arc Foundation (which he co-founded with his mother, artist Cécilia Rodhe) combines arts and sports to help people living in underserved areas discover who they really are outside of the physical realities they live and deal with. He is also heavily involved in other initiatives like the One City Basketball League in Chicago, the Basketball Africa League, and, the NBA.

This October, Joakim Noah came to Lagos, Nigeria to launch the latest Hennessy In The Paint basketball court located in VGC Lagos. We sat down with him to talk about his life and pursuits and find out more about this new initiative.

In conversation with Joakim Noah begins now …

ALM: You come from a strong professional athletic family. Did this in any way pressure you into sports?

JN: I don’t think it pressured me into sports. I think sports is what I’ve always wanted; basketball is what I’ve wanted. And I was blessed to see … at a young age, I was able to see my father train. And you know, just being in that kind of environment, it definitely shaped me. So I knew what it takes, the sacrifices it takes to become a professional athlete. And it’s not easy.

So I’m happy that, even though that part of my life is over now, it’s [now] about mentoring and partnering with the right people and building infrastructure.

ALM: What has been the downside of coming from such a strong, athletic background?

JN: Downside? No! I am living out my dream. Ever since I was a kid, my goal was to become a professional basketball player and I was able to do that. Now, it’s about transforming my experience into inspiring the youth, and, being able to partner with initiatives like In The Paint and Hennessy and big platforms like this only make the work easier because they are building the right infrastructure for these kids.

ALM: With the type of work you’ve been doing with different brands (the NBA and BAL (Basketball Africa League) to develop basketball as a sport, what has been the greatest achievement(s) for you so far?

JN: The biggest achievement has definitely been investing in the NBA African League … because a lot of these initiatives, especially when I was younger, as a player [did not exist and] I was alone. And you know, that’s always tough. So just connecting with the right people [has been great] but I think, so far the one that I am most proud of is the [court] that we built in Cameroon on my great-grandfather’s land.

So, we built a beautiful court and the team – we have a local team – just made it to division 1 last week. Being able to partner with these initiatives like In the Paint is only going to make it better. We’re just trying to grow basketball in the continent as much as possible and all around the world.

ALM: What is it about sports (basketball) that keeps you coming back? How important, in your own perspective, is sports in character and career development?

JN: Well, I think that basketball gave me the opportunity to live out my dream, so I think that these are things that kids can really explore on the continent. I think we’re still in the early stages when it comes to basketball. So the more we can highlight basketball and put the light on basketball, the more the kids will be inspired. And the more we grow the game, the more opportunities will come for people on the continent. I think that’s what it’s all about.

ALM: So apart from the opportunities, how do you think basketball can help with career development and personal improvement on the continent for our people? 

JN: I think that basketball is not only about becoming a professional basketball player. It’s the whole ecosystem around it that you can learn from. The values from the game are so important. The team building — you know, when you’re working for a company, you’re not going to be alone, it’s not just going to be your thoughts. So, it’s about teaching people how to work together, so I think that using sports to build communities makes so much sense because it’s the ultimate unifier. When I think of the top unifiers, I think of music and I think of sports. So, not everybody is going to be a musician, not everybody is going to be an artist, not everybody is going to be a top basketball player, but the values you can get from it can help you in the next endeavour.

ALM: Now that you’ve put it this way, with the basketball team you’re building in Cameroon, what are the things you’ve seen that make you think, ‘this was a good thing to do?’

JN: Well, I just see the growth; I see the talent is growing. I see it’s going to be the year for the NBA Africa league, so I see the top players playing on the continent, on government investment. I see government investment in different countries: Congo is building stadiums; Rwanda just built a beautiful stadium, Senegal – the NBAs just made a big investment with the academies. Our goal is to build an academy in Cameroon.

So I just see basketball really growing on the continent. Not only can we bring the people together through basketball, but I think that we can also add workshops and really localise some of the things to make the communities better. I think a great way to do it is to bring the youths into sports initiatives.

ALM: Sometimes we focus too much on the players, forgetting that there is an entire ecosystem: you have the referees, you have the coaches, you have the physiotherapists and all of that. What are the plans for people like that to come and support the court and actual players?

JN: Well, I’ll give you an example. There is a kid in Cameroon who really had the ambition and dreams to play in the NBA. So he was posting videos of him playing basketball. And he would go viral all the time because of the structures which were very limited. And he was doing whatever it takes. We were able to use him as an influencer in the BAL and utilise his platform to kinda help grow the sport [locally].

So I think what is beautiful is the relationships that you build during these community events, and then you can incentivise the kids as well: OK you guys come in, this is more than just a basketball tournament. We are not here to find an NBA player. This is about building and coming together, having a good time, and seeing what kinds of relationships you can make out of it.

ALM: What was the one principle you applied while playing professionally that you can say contributed greatly to your success?

JN: I think a line I always go with is, “Humble yourself or the game will humble you” because a lot of the time, people come and think they’re the best because they’re the best in their region but you’re always going to find somebody who is better than you. You’re always going to be in a position where somebody might dunk on you and embarrass you on the court. But you have to move back quickly. So it’s important to have a humble soul and just live in the moment.

ALM: So what is one special moment you look back and think, “I’m glad that I did that?”

JN: Well, I was just saying that when I built my court in Cameroon this is something that took a long time, that was not easy, you know, just bringing all the resources from America and bringing it to Cameroon and getting that kind of access was very hard. But, when it got done, to be able to go home – see, the court is near my grandmother’s school that she had built 65 years ago, still going on today – it’s something I’m very proud of. This is my responsibility. I was able to build a court, my father was able to build a tennis court, and my grandmother built a school … this is all part of our roots and our tradition.

ALM: What is it about the In the Paint and all these collaborations that made you think it is a good fit for you?

JN: I think that this initiative with In the Paint and Hennessy makes a lot of sense to me. Art and sports are the main things about my foundation. So I think this initiative makes a lot of sense because I see them using local artists to build the courts, and expression is something that is very important for us. So I just think this partnership came very organically. I’m really excited to go to the court today and feel it out and see the vibes and then we go from there because at the end of the day, I work with the NBA and to have a partnership like this that focuses on sports and arts. It was just a no-brainer.

ALM: Are you an artist in any way? Do you draw, do you paint? Do you sculpt?

JN: My mother is an artist. My initiatives were a lot in the city of Chicago, so my mum does sculptures with the kids; it’s art therapy. And I understand how therapeutic sports and arts can be. I really believe in these core values, and I think that’s why I’m here.

ALM: What is the toughest challenge you faced in your basketball career? How did you overcome it?

JN: Honestly, there were a lot of highs, and there were a lot of lows. It was a career that I wouldn’t trade for anything — you know, I played at the highest level against Lebron James and Giannis and all these great players. I also played with the youngest MVP, Derrick Rose, playing for one of the most prestigious teams in the world, the Chicago Bulls, but it wasn’t easy. There were suspensions and some tough moments: losing is hard sometimes. You know, I was a very emotional player and it’s tough. While I was playing, I didn’t sleep well throughout my whole career. I sleep a lot better now!

ALM: What do you think would be a natural progression on the continent now with what Hennessy is doing?

JN: I think the progression is happening. Infrastructure is very important; they’re building sustainable models where we can follow up and make sure the kids are getting the right coaching. I think that that’s something that is great. But for me, this is my first day working with Hennessy so I’m not over here trying to say what we should and shouldn’t do. For me, I just want to be here and pay attention and see where I can make myself the most helpful as possible.

ALM: Is this your first visit to Nigeria? What has your experience been like so far?

JN: Yes, this is my first visit to Nigeria and I’m really excited to be here. I’ve spent a lot of time in Cameroon and this is the country down below. But when I think of Nigeria, I think of Lagos; I think of Fela Kuti and I really hope we have enough time while I’m here to go check out the shrine.

ALM: What are your 3 favourite cities in Africa and why?

JN: I mean, I’m going to definitely say Yaoundé first because Yaoundé is … that’s my root and my heritage. You know, I kinda have a few spots over there that I know where to go to and see my friends.

I love going to Dakar, I think Dakar is a beautiful, beautiful city. We were also able to bring some kids from Chicago on our last trip over there. We went to Gorée Island and I think that was a really powerful trip for the youths … for them to feel their roots and their heritage even though they’re not sure exactly where. It is definitely empowering so I was very proud of the Dakar trip.

And Kigali. We just came back from Kigali. Kigali is a beautiful, beautiful place, the heart of Africa. We went to see the gorillas as well. You know, a vibrant city, but a little more chill. I think that Nigeria has a lot more action, a much faster tempo but I’m used to it.

And you know, I love Morocco as well. There’s so much to see.

Complete the following sentences

If it wasn’t basketball … I think I would have enjoyed coaching or being a part of working in a community centre with kids. I love working with kids.

I cannot go into a meeting without … talking points!

I cannot leave home without … my debit card.

My favourite thing in the world to do is … to chill on the beach.

‘In Conversation with’ by ASPIRE Luxury Magazine celebrates stars, influencers, celebrities and public figures, shining a spotlight on their lives and the incredible stories they have to share.

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According to Morocco World News, the first supercharger station was spotted close to the Tangier Al Houara Hilton Resort at Tangier, “near the main highway that connects Morocco’s major cities on the Atlantic coast.” The second charging station is located at the Onomo Hotel in Casablanca.

Both Tesla charging stations feature four supercharger booths capable of delivering 150kW, which is the previous generation of Tesla’s Supercharger technology. However, it is an important first step, as there are already Tesla owners on the continent who have not only had to jump through hoops to bring their vehicles in, but have also had to rely on Tesla connectors at some hotels and private residences that deliver a measly 22kW, a typical setup for home charging.

Maybe even more important is the fact that, according to reports, establishing supercharger stations are the first step the auto brand takes when it is set to enter a new market. This is typically followed by a service center before the autos start to come in.

Africa has lagged behind in the race to EV adoption. Where Europe recorded sales of 3 million in this regard last year, the African continent does not even seem to have proper stats yet. Interestingly, luxury safaris seem to be leading the push towards electric-powered autos on the continent, even in the face of near-zero government policies on electrification and other related ‘greener earth’ initiatives.

Will Tesla succeed in establishing a strong presence in Morocco and possibly expand to other parts of Africa? That is the one question only future trends can answer.

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In spite of its generally agreeable climate, natural endowments and rich history, the African continent has not gotten as much as it should from tourism. A report from JTB Tourism Research and Consulting Co. put the total contribution of the industry – as of 2019 – to the continent’s economy at 7.1 per cent, which is low when you compare it to Europe that received 9.1 per cent to its GDP and South East Asia that saw a 12.1 per cent contribution for the same period.

With a report from Allied Market Research predicting that the global luxury tourism market will reach $1.2trillion by 2027, some African countries have decided to up their game and position themselves squarely in this sector with creative and strategic initiatives.

Kenya

In addition to several other initiatives, Kenya announced a partnership with TikTok that will see it using the wildly successful, small video platform to raise awareness of tourist sights and target a wider audience.

“Together with TikTok, we can engage the world with content and experiences from any part of the country and drive more awareness of our country and wildlife, especially during this time when travel is limited with the aim of curbing the spread of the virus,” said Betty Radier, Chief Executive Officer of the Kenya Tourism Board.

The TikTok partnership allowed Kenya – also in collaboration with the International Fund for Animal Welfare and Conservation International – to broadcast the spectacular wildebeest migration from Tanzania’s Serengeti National Park to Kenya’s Maasai Mara’s National Park via the platform’s LIVE feature from August 25-29.

At about the same time, the East African country also played host to fifteen American guests who were invited to partake in a $125,000 per person, 12-day luxury tour to four iconic African destinations made possible through its MagicalKenya Signature Experiences program.

Dubbed the ‘Greatest Safari on Earth’ and organized by travel company Roar Africa and airline Emirates, the high profile tourists will experience the Great Wildebeest Migration in Kenya, watch Gorillas in Rwanda, visit the Victoria Falls in Zimbabwe and experience the pristine wilderness of the Okavango Delta in Botswana.

Kenya hopes that these marketing strategies will pay off and that the losses to the luxury tourism industry it suffered in the wake of the pandemic will be a thing of the past.

South Africa

In 2019, South Africa was the second Africa country to record the highest revenue from tourism with a total of 10.23 million arrivals. COVID-19 may have stalled its growth, but it has started putting new plans in place to reclaim and surpass its position as a luxury tourist haven on the continent.

In April 2022, it will host African and overseas exhibitors during Africa Travel Week. This conference, which will take place in Cape Town, is part of wider efforts to spark a post-COVID resurgence in travel on the continent. Among other things, it will showcase current tourism investments across the continent including in health and safety protocols geared to welcoming international visitors and renew partnerships with local and international organizations to reignite tourism to the continent.

“Africa Travel Week is the perfect platform for us to showcase, to the international market, how our tourism sector has adapted to the times and improved on our already world-class offerings,” said Cape Town’s Executive Mayor, Dan Plato in a statement.

This event follows the 2019 Africa’s Travel Indaba where specially-curated extravagant travel escapes at the Lap of Luxury Pavilion were made available to visitors.

Morocco

Interestingly, Morocco had the highest revenue from tourism in 2019 with a total of 12.93 million international arrivals. Like the rest of the world, it was hit by the pandemic but has now made plans to bounce back.

Unlike the other countries mentioned above, the north African country took a different approach to boost tourism and its economy. It focused on Moroccans in diaspora, announcing subsidised tickets and urging stakeholders in the transportation sector to bring down prices to levels “that are within everyone’s reach.”

The move paid off. Popular hotels that target high net worth individuals in Marrakesh are reportedly recording up to 100% in occupancy rates.

As continues to reap the rewards of this initiative, it is only a matter of time before it turns its eye to other international communities and rolls out strategies to bring them over as well.

Source: Quartz Africa

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