The Black Badge Wraith Black Arrow is an incredibly beautiful mixture of art and automotive engineering, and there would have to be something terribly wrong if you do not stop and stare every time you see one. But there is literally more to this vehicle than meets the eye, and, when you peel away all the layers of rich history wrapped around its existence, you will come to appreciate the depth of ingenuity Rolls Royce put into the creation of its final V12 coupé.

So, if your business is looking to retire a product but is loathe to do it quietly – like it never existed or impacted lives – here’s a quick breakdown detailing how Rolls Royce brilliantly sent forth the V12 in a way that is reminiscent of the saying, ‘gone, but never forgotten.’

Choose the right version of the final product

To send forth a truly powerful engine that once stood as a symbol of power and engineering excellence in the automotive world, Rolls Royce decided that the Wraith in the Black Badge series would be the best model for the job.

The Black Badge is Rolls Royce’s more powerful marque, designed to be bolder, sexier and more powerful than its other models. It is also arguably the marque where some of its more creative innovation comes to life.

Craft the right story

As we stated earlier, Rolls Royce is not the only luxury automaker to retire its V12 engines. Only last year, BMW announced that it would be making its final V12, months before Lamborghini would announce the retirement of its own version. Bentley has also said it would be ending production of its V12 by April 2024, and, in the following months, we may see more luxury auto manufacturers make this kind of announcement too.

But, so far, only the British auto brand has managed to weave a truly compelling and intriguing story around its last V12s that turns the Black Badge Wraith Black Arrow from a newsworthy product to a desirable and collectible item certain to become the pride of any collector and a hotly sought-after, must-have treasure for future auto collectors.

You see, the Black Arrow is more than just a car – it is a symbolic custodian of the history of the life and times of the Thunderbolt, the 1930s land speed record-breaking car designed and driven by Captain George Eyston. During its lifetime, the Thunderbolt would set three land speed records and its last victorious attempt is the major inspiration for the design of the Black Arrow.

The details of that historic race make an appearance everywhere. For example, the vehicle’s unique colourway, celebration silver and Black diamond with yellow accents, represent the black paint and yellow circle motif that had to be painted on the Thunderbolt’s aluminium body back in 1938, when the time-measuring equipment used could not distinguish between the superfast car and the bright sunlit salt flats where the race took place. Then there is the crusty-looking design on the interior door panels which depict the crusted Bonneville Salt Flats in Utah, home of the final race of the Thunderbolt’s short career.

Other allegorical details abound and can be found on the dashboard — which houses among other things, a clock that references the analogue instruments of the 1930s, and below it, the inscription, 357.497mph, the final record-breaking speed set by the Thunderbolt on September 16, 1938 — the headliner and the front passenger seats.

Create it for a select few but let it have mass appeal

Only 12 examples of the Rolls Royce Black Badge Wraith Black Arrow have been and will ever be produced. To further bestow upon it special status, the marque was fitted with a 6.7L twin-turbocharged V12 platform, modelling the engine design of the earliest Rolls-Royce examples. An exclusive bespoke polished metal plaque, inscribed with the V12 monogram in bright yellow, and the words ‘Final Coupé Collection’ in black, graces the engine cover to signify this as the last V12 ever to be fitted to a Rolls-Royce coupé.

And no, not just anyone would be able to purchase this ultra-luxurious and limited auto: at the time of its announcement, the Black Arrow had been allocated to select clients worldwide.

The post Turn the Lights off on Old Products like Rolls Royce did with the Final Rolls Royce V12 Coupe first appeared on Aspire Luxury Magazine.

The post Turn the Lights off on Old Products like Rolls Royce did with the Final Rolls Royce V12 Coupe appeared first on Aspire Luxury Magazine.

Not to mention that Porsche has been making four-door sedans and SUVs for years now, and those vehicles can match anything from its German counterparts at Mercedes-Benz, BMW, and Audi. If you want to experience the mix of power and luxury that makes Porsche so unique, then head to Lion Heart Lifestyle in Los Angeles and rent one for yourself.

It’s Pleasing To The Senses

A luxury car should look the part, sound the part, and even feel the part. In terms of looks, the Porsche Panamera and Cayenne certainly fit the bill. They each take Porsche’s iconic design philosophy and expand on it so that it can work on a four-door sedan or SUV while still retaining a look that is stylish, sophisticated, and unmistakably Porsche.

The sound of a luxury vehicle should be powerful, but understated, leave the V8 roars and V12 wails for the supercar set. The engine rumble of a luxury car should be just enough to give the driver an inkling of the power available to them without deafening the occupants of the vehicle. A luxury car should isolate and insulate the driver and passengers from the outside world and thunderous engine noise is antithetical to that standard. The engines of the Panamera and Cayenne are some of the most potent around, starting out at over 300HP and only going up from there.

A luxury vehicle should only use the most upscale materials that provide tactile pleasure whenever you come into contact with them. The interiors of all Porsche vehicles are exemplary, but the Panamera and Cayenne take things to a whole other level. Plush leather, wood inlays, and high-quality metal abound. You would need to graduate to the ultra-luxury class of vehicles like Rolls-Royces or Bentleys to find a better-appointed interior.

Cutting Edge Technology

The best luxury cars have technology advanced enough to make the occupants feel like they are in a high-tech hotel suite rather than an automobile. Touch screens, Bluetooth connectivity, and top of the line 3-D sound systems are the order of the day with Porsche’s luxury vehicles. It’s not just the driver and front passenger who get to enjoy all of the amenities, rear-seat passengers get a touch screen to entertain themselves as well.

A Smooth, Compliant Ride

Any luxury car worth its salt should make you feel like you’re driving on air no matter the condition of the road surface. The Porsche luxury models absorb all the bumps and imperfections in the road surface like a sponge, giving all of the occupants a silky-smooth ride. Four-wheel drive ensures that the chassis can handle all of the power the engines unleash with aplomb.

Despite the smoothness of the ride, the driver never feels disconnected from the vehicle the way they can in other luxury automobiles. Regardless of the level of luxury, a Porsche will always be a driver’s car and the Panamera and Cayenne provide the kind of feedback and responsiveness you would expect from the maker of some of the world’s best sports cars.

So, yes Porsche is a luxury automaker, one that can match the best of its German rivals, and even its British rivals. While all of Porsche’s vehicles are well-appointed, the Panamera and the Cayenne are their most luxurious vehicles. They both feature all of the luxurious accouterments a driver could ever want while providing them with the level of driving excitement and engagement they would expect from a Porsche. That combination means that a Porsche is not only a luxury car, but it might also be the ultimate luxury car.

Source: Luxury Launches

The post These 3 Reasons are What Makes a Porsche a True Luxury Car first appeared on Aspire Luxury Magazine.

The post These 3 Reasons are What Makes a Porsche a True Luxury Car appeared first on Aspire Luxury Magazine.