Coach may not have intended it, but, from the moment it decided to continue to price its high-quality products at lower-than-industry standards and offer huge discounts to every and anybody, it became the ‘accessible luxury brand’, a tag that it quickly realised was more dangerous than helpful. P…
Tag Archive for branding
Chanel is Angling to be the Hermès of the Future for Handbag Enthusiasts
This is the year of Chanel, one that has seen it announce significant price increases in relation to its handbags and enforce a restriction policy while still retaining value. Again, for the fourth time this year, it has announced another price hike, in what experts have called a smart move to pl…
Adopt the Luxury Post-Pandemic Playbook To Scale Your Business
The pandemic was a monumental global phenomenon that affected everything from the air to our attitudes towards consumption – luxury or basic – and general living. For the average business, it was a period of critical thinking as they strove to survive and scale. For some, not much has…
ASPIRE Pick of the Week: Rolls Royce Unveils New Brand Identity
How does a brand present itself via its visual language and remain true to its heritage while speaking to its bright and contemporary future? This is the question behind Rolls Royce’s decision to introduce a new brand identity. In recent years, Rolls-Royce has experienced change at a quicker rate…
Spending Patterns Of Millenials & Older Generations
It is a known fact that all over the world, the older generations control “luxury spending” across all categories – from personal care to travel and collectibles. Then how is it that luxury marketers spend so much time and resources trying to attract the millenials’ attention? Are luxury brands t…