Pharrell Williams is set to launch his own skincare line, Humanrace by Pharell, and it’s very on-brand for the multi-hyphenate who ages like fine wine.
Williams is famous for many reasons. Chief among them: his talent as a hitmaking producer and recording artist, able to unite the nation’s club revellers and six-year-old Despicable Me fans under one enchanting bass line. But his celebrity has also been accompanied with public fascination about his good looks, which have been on display for decades and somehow have not changed unless they have somehow gotten more imperceptibly handsome with time?
Williams credits this to a love of skincare he has been cultivating since his mid-20s. On set, early in his career, he’d chat up models about the kinds of products they used, and he eventually sought out a dermatologist, Elena Jones, who has treated him since and who consulted on the line. In Jones’ words, the three Humanrace products – a cleanser, an exfoliant, and a moisturizer – endeavour to fulfil the most basic requirements of a skin-care routine: prepare, repair, protect.
To prepare your face to receive skincare, you wash it. Jones and Pharell might hope that you’ll use Humanrace’s Rice Powder Cleanser, which arrives dry. A dime-sized dusting of the stuff, mixed with water, produces a milky, lightweight emulsion that gently exfoliates using fruit alpha hydroxy acids (AHAs), compounds that dissolve the bonds between dead skin cells. Over half of the cleanser formula is kaolin clay, a common skin “detoxifier” mined for centuries for the production of porcelain.
To repair your face from all of the general damage it experiences, you exfoliate, using a chemical peel like the Lotus Enzyme Exfoliant. Formulated foremost with glycolic acid at the relatively high concentration of 8%, the cream invites new and fresh cells to the skin’s surface.
The last product, the Humidifying Cream, is inspired by the downy atmospheres of the places Williams has lived and loved. It is a dense and creamy blanket of moisture, formulated foremost with snow mushroom extract, a moisture-binding organic ingredient with roots in Chinese medicine that behaves similarly to hyaluronic acid (According to board-certified dermatologist Dendy Engelman, however, the snow mushroom particle size is much smaller than that of HA, allowing it to absorb into the skin’s layers more easily.) The cream also contains HA, plus soothing rice water and niacinamide. Pharell is also working on a sunscreen for Humanrace which he says is not available for purchase yet.
The packaging is grass-green in colour and grass-green in sustainability: 50% of the plastic used to house Humanrace’s products comes from post-consumer recycled plastic, with only a small amount of virgin plastic used – and each product has a removable inner chamber that can be exchanged for a refill. The cap is embossed with a raised logo that is nice to run your fingers across and is mirrored with the brand’s name in Braille. Held in your hand, each product has the satisfying heft of a finely crafted thing.
To Williams, a skincare line is more than popping cheekbones and acid-based exfoliation: It is a small, three-minute gesture of self-compassion. He thanks you for your consideration. He hopes you will purchase Humanrace.
The Humanrace skincare line by Pharell, including the Rice Powder Cleanser, Lotus Enzyme Exfoliator, Humidifying Cream, and Routine Pack, will be available beginning November 25 at humanrace.com.
Source: Allure