The Balmain Army is marching into couture! Olivier Rousteing announced plans for the French fashion house to return to the Couture Week calendar recently at the WWD Retail & Apparel CEO Summit. As WWD reports, Rousteing is “looking to bring back the Parisian DNA” to the Balmain br…
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Are Virtual Influencers the Ideal Brand Ambassadors?
While it might seem more like an episode straight out of critically acclaimed sci-fi anthology series Black Mirror, virtual influencers are no longer limited to the confines of a scriptwriter’s imagination – but an integral part of today’s reality. Immaculately 3D-designed virtual personalities l…