There can be no doubt that the global coronavirus pandemic hit many industries hard, forcing them to rethink their digital marketing strategies as consumer behaviour dramatically shifted during the crisis. Companies and brands had to amplify their digital marketing efforts, with the closure of st…
Tag Archive for Luxury
Trend Alert! Luxury Brands Abandon a Risk-Averse Mindset
To say that the luxury market is going through a tough time may be an understatement. The last couple of weeks saw a slew of negative sales results from all major brands and groups, proving that no one is immune from the effects of a global pandemic. Richemont posted a 47% fall to €1.99bn for the…
Trend Alert! These 3 Luxury Brands Are Winning at the Pivot Game
Like every other industry, the luxury profession has been hit heavily by the Coronavirus. But, just like other brands, luxury businesses have quickly realised that exploring new alternatives is the quickest path to survival now and even post-COVID-19. Q1 reports are out, and the results show a si…
Camp Maru is Hoping to Attract More Travellers with Their Long-Stay Offers
Camp Maru, the hidden gem of the Okavango Delta is hoping to attract more travellers with their long-stay discounts should you for instance choose to self isolate at theirs. After all, Cristiano Ronaldo with his family is under self-quarantine on his recently purchased private island – a st…
Perfect Vacationing in Seclusion and Luxury
Seclusion and luxury do not always come together. After all, it seems like travel is either high-rolling in a big city, or cozying up by the fireplace of a log cabin in the woods. But, if you wish both there are a few beautiful places in the world where you can lounge in the lap […]
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“Made In Africa” is Set to Transform Luxury Brand Market
Fashion in Africa is distinct for its craftsmanship and dependence on valuable resources and delicate handcraft skills like embellishment, embroidery, weaving, spinning and customisation. Luxury brands such as Rolls Royce, Rolex and a handful of others have always taken pride in their craf…
The African-Inspired Hair Combs by Byredo
When it comes to luxury beauty products, no one does it quite like Byredo. The Swedish brand founded by Ben Gorman in 2006 has gained a cult following for their unique scents, luxurious lotions and soaps. And, like most luxury brands Byredo has the ability to make us lust after things we never kn…
ASPIRE Pick of the Week: For A Wholesome Luxury Safari Experience, Go Here!
Embarking on a safari is usually an experience most people may choose to enjoy once-in-a-lifetime. However, it’s precisely because safaris are such a big production that it’s always a good idea to indulge. There really isn’t a general fee for luxury safaris due to the varying locations, but a lot…
Trend Alert! Perfume Is Helping Luxury Brands Infiltrate The Beauty Industry
It’s no secret that fashion and fragrance have a natural attraction toward each other. Building a successful business in the realm of fashion often means expanding your horizon beyond a single entity. Valentino and L’Oreal recently announced their plans to launch a new beauty and fragrance line t…
Cascade is One of Turks & Caicos’ Finest Luxury Villas
Say Turks and Caicos and the mind immediately drifts to perfect turquoise water and white sandy beaches. Cascade is a beachfront luxury villa in Providenciales that was completed in 2015 and artfully designed to deliver the ultimate Caribbean vacation. The grand villa’s name was inspired by one o…