There is a first time for everything, and for Prada, the time has come for it to launch its first fine jewellery collection. Dubbed Eternal Gold, this new jewellery line is more than a combination of dazzling stones and precious metals. Like the latest jewellery drop from Louis Vuitton, the LV Di…
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LVMH, Cartier and Prada Adopt Blockchain to Fight Counterfeits
As counterfeits continue to flood the market, LVMH, Cartier and Prada are joining forces to offer a blockchain solution for their customers seeking an extra seal of authenticity for the goods they’re buying. The alliance of the world’s largest luxury goods brands plans to make a blockchain-enable…