Louis Vuitton is not slowing down in its quest to be its target audience’s go-to luxury lifestyle brand. A little over a year after its parent company, LVMH, opened La Samaritaine, the French luxury fashion house has announced plans to convert its Paris headquarters into a massive complex t…
Tag Archive for LVMH
Dolce&Gabbana brings its Beauty Business Home
In April 2021, Dolce&Gabbana partially ended its licensing deal with Shiseido as part of the latter’s attempt to cut costs due to the Covid-19 pandemic. By December of the same year, the deal came to a final halt, leading the Italian luxury fashion house to now announce that it is bringing it…
LVMH Buys Off-White as Virgil Abloh Takes up Bigger Roles
LVMH has announced its latest buy: purchase of a majority stake in Off-White, the luxury streetwear brand founded by Louis Vuitton’s current menswear creative director, Virgil Abloh, in 2013. Just to be clear, the purchase does not include the operational side of the brand which will still be han…
After a 16-Year Renovation, LVMH Opens La Samaritaine, a Parisienne Attraction
On Monday the 22nd of June 2021, the president of France, Emmanuel Macron, joined Bernard Arnault, LVMH owner, to unveil La Samaritaine, the LVMH-owned department store on the 1st arrondissement. La Samaritaine is officially opening on the 23rd of June, 2021, after 16 years of renovation made eve…
Sourcing Luxury Fabrics? Visit LVMH’s Deadstock Fabric Platform, Nona Source
In the spirit of sustainability through waste reduction, LVMH has launched a new platform that sells off its deadstock fabrics. Named Nona Source – Nona is one of the Parcae in Roman mythology that spins the thread of life, and Source is a reference to “sourcing” – this new, largely o…
LVMH, Cartier and Prada Adopt Blockchain to Fight Counterfeits
As counterfeits continue to flood the market, LVMH, Cartier and Prada are joining forces to offer a blockchain solution for their customers seeking an extra seal of authenticity for the goods they’re buying. The alliance of the world’s largest luxury goods brands plans to make a blockchain-enable…
LVMH New Plans for Tiffany Feature More Sparkles and High-end Pieces
No one thought that LVMH would continue to run Tiffany&Co as it is, least of all Tiffany, and with the takeover now finally complete, the French luxury conglomerate has announced the changes that would be coming to the American luxury jewellery brand. According to Reuters, there would be an i…
Tiffany & Co is now Part of the LVMH Empire
The LVMH group boasts several luxury brands under its umbrella. And in adding a big name to the list, the conglomerate is now set to scoop in jewelry brand- Tiffany & Co. for a cool $16.2 billion! As part of the deal, the French luxury group will pay $135 per Tiffany share, making the acquisi…
LVMH Makes Acquisition Bid for Tiffany & Co. Currently Valued US$12 billion
According to Bloomberg reports, LVMH is in talks to buy Tiffany & Co. Given the high-end jewellery sector’s relative resilience to downturns comparative to high-end watchmaking prompting even Kering Group’s Gucci to open a jewellery boutique on Place Vendome, the takeover bid by the owner of …
A Look at How Louis Vuitton is Resonating with Generation Z and Millennials
Going beyond traditional means of advertising, Louis Vuitton has found innovative ways to infiltrate a new diversified market through smart collaborations. Leading the luxury industries’ fight for every millennial’s heart and wallet is a house with over 165 years of tremendous evolution. Louis Vu…