Marco Bizzarri, Gucci CEO, recently announced that Gucci aims to reach 10 billion euro in revenues in the near future. In 2017, the brand reached a peak of 6.2 billion euro with a growth rate of 42 percent compared to the previous year. The brand’s obvious target is Louis Vuitton, owned by …
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Louis Vuitton: The Art of Top Luxury Brand Maintenance
Louis Vuitton’s strong identity and DNA derive from the long-term vision implemented in its own evolution. Collaborations with renowned artists help develop rather than distort the brand. In a recent speech, Bernard Arnault, the mastermind behind LVMH, said that he is not obsessed by the size of …