With the blueprint for luxury fashion retail sprouting unprecedented new contours – fueled both by streetwear’s freshly gilded edge and millennials’ disregard for heritage without innovation, edge or obvious purpose – it’s perhaps unsurprising that an appreciation of off-piste brand b…
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Louis Vuitton: The Art of Top Luxury Brand Maintenance
Louis Vuitton’s strong identity and DNA derive from the long-term vision implemented in its own evolution. Collaborations with renowned artists help develop rather than distort the brand. In a recent speech, Bernard Arnault, the mastermind behind LVMH, said that he is not obsessed by the size of …