On the 13th of June, 2021, the luxury automaker – already famous for its Formula One racing team and its high-powered sports cars on and off the tracks – unveiled a new line, not of cars, but of high fashion. Designed by creative director and former Armani designer Rocco Iannone, the …
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Garden is the New Black in Fashion
An invasion of floral dresses has taken over luxury brands’ stores. Relaxed shapes, long hems, and a spring summer feeling have also been worn by the Duchess of Sussex — who donned an Oscar De La Renta dress at the wedding of the late Princess Diana’s niece — amongst others. But the floral style …
The Experience Economy: Marketing Fad or a Future Money-maker?
Consumers are increasingly choosing experiences over products, but as luxury firms continue to amplify these experiences, they could be stretching the limits of their brand. In the lexicon of marketing terminology, ‘experiences’ and ‘millennials’ often go hand in hand. A study by media group Baue…