High-end safaris can cost thousands of dollars per night. Now, the millennial tech boom is making this kind of travel accessible to a whole new type of traveler. In the 14 years he’s been at Wilderness Safaris , which operates in seven African countries including Botswana , Kenya , and Rwan…
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Trend Alert! Perfume Is Helping Luxury Brands Infiltrate The Beauty Industry
It’s no secret that fashion and fragrance have a natural attraction toward each other. Building a successful business in the realm of fashion often means expanding your horizon beyond a single entity. Valentino and L’Oreal recently announced their plans to launch a new beauty and fragrance line t…
The Experience Economy: Marketing Fad or a Future Money-maker?
Consumers are increasingly choosing experiences over products, but as luxury firms continue to amplify these experiences, they could be stretching the limits of their brand. In the lexicon of marketing terminology, ‘experiences’ and ‘millennials’ often go hand in hand. A study by media group Baue…