In a spectacular new collaboration with revered architects Frank Gehry and Peter Marino, Louis Vuitton unveiled its latest Maison in Seoul, South Korea on 31st October 2019. Perched atop the prestigious Cheongdam-dong area of the Gangnam district, the collaboration marks Canadian-born American ar…
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The Experience Economy: Marketing Fad or a Future Money-maker?
Consumers are increasingly choosing experiences over products, but as luxury firms continue to amplify these experiences, they could be stretching the limits of their brand. In the lexicon of marketing terminology, ‘experiences’ and ‘millennials’ often go hand in hand. A study by media group Baue…