Luxury brand collaborations were a big thing last year, with the Gucci-Balenciaga ‘hack’, and the Fendi-Versace ‘swap’ being the most popular and undoubtedly, the most creative attempts. The collaborations appear to continue this year, but with a twist: the focus is athleisure, and the luxury bra…
Tag Archive for #Lifestyle
Audi Wants to Give EVs a More Aspirational, Luxury Status
Audi has launched what it calls the world’s first luxury charging hub for electric vehicles (EVs) in what it probably hopes will increase user adoption and place it as a leader in the industry. The first charging hub opened recently in the luxury marque’s home country of Germany. It’s not like a …
Profile of The New Luxury Post-COVID Customer: Who is the Ideal Person?
As with every other thing, the luxury industry has undergone big changes post-COVID. There are newer trends, but more importantly, a new buyer persona – largely responsible for the new trends driving the industry – has emerged. Bulgari CEO, Jean-Christophe Babin, and McKinsey senior partner, Aime…
A-Beauty is on the Rise. The 2021 Beauty West Africa Exhibition is Proof of This
In the last three years – that is, if we’re ignoring the year of the Coronavirus 2020 – BtoB Events Ltd has held what can arguably be described as one of Africa’s biggest beauty exhibitions. Dubbed the Beauty West Africa Exhibition, this year’s edition took place from November 17-19 a…
Scarcity and Exclusivity: Chanel Places Purchase Restrictions for Some of its Goods
In a not-so-surprising twist of events, Chanel has informed its clients that it is introducing a purchase limit on some of its popular items like the Classic Flap Bag and the Coco Handle. This limit has also been extended to small leather goods products, limiting consumers to purchasing no more t…
Trend Alert! Luxury ‘Edventure’ Vacations
Have you seen the edventure hashtags on social media or heard about edventure trips? In case you’re wondering what this means, it is quite simple: according to the Urban Dictionary, it means “an unusual or exciting educational experience.” In other words, an edventure trip is basically a sort of …
Rolls-Royce Unveils the Cellarette, an Exquisite Accessory for Private Soirées
Rolls-Royce wants you to rack up your ‘host with the most’ badge at your next private party and all the ones that will come after. The luxury automaker, whose unquestionably exquisite skills are well-respected and well-known in the industry, has unveiled the latest addition to its Connoisseur’s C…
Justerini & Brooks Teaches the Art of Collecting Rare Whiskey
Rare whiskeys have always been an alternative source of investment, topping the list or at least sitting pretty in the top echelon of luxury investment assets. But this may not be the reason why you’re interested in collecting, neither is it the reason why Justerini & Brooks, supplier of ever…
This Californian Hotel Offers Luxury, Wine-Themed Picnics
Rosewood Miramar Beach in southern California wants you to do more than sit outside under the shade with food and drinks: their newest picnic packages, complete with drinks from wine and spirits brands Chateau d’Esclans, Dom Pérignon, Krug, and Ruinart, will give you an unforgettable dreamy…
Want to Smell like Rihanna? Get the First-Ever Fenty Eau de Parfum
If you’ve ever wondered how Rihanna smells like, or you’re a superfan that has always wanted an intimate interaction with the singer, you may never get the opportunity. Well, until now. Rihanna has officially announced her first-ever perfume, the Fenty Eau de Parfum. Jacques Cavallier Belletrud, …