In a recent interview, Rolex CEO, Jean-Frédéric Dufour, declared, after it was pointed out to him that a while back, ‘watches were seen more as an investment than a dream,’ that he does not “like it when people compare watches to stocks. It sends the wrong message and is dangerous. We make produc…
Tag Archive for rolex
The Superfake Luxury Industry is Evolving — and Booming
In 2021, Chanel announced that it would be restricting sales of its bags in South Korea in what experts said was a move to check hoarding and inflated prices on the secondary market. However, with the rise of ‘superfake’ luxury handbags in Indonesia and elsewhere, it is clear that Chanel, and all…
Here’s Why Owning a Luxury Timepiece Now is More Challenging than Ever
These are not great times for luxury timepieces, if the recently released research from luxury pre-owned watch specialists, Watchfinder & Co, is anything to go by. Not only has it reported that counterfeits in circulation in the UK have surpassed one million, but its research has also reveale…
This 2023, Rolex has crafted a Timepiece Specially for You
If you’ve ever gone, ‘Nah; a Rolex isn’t for me’, there are definitely reasons for that, some of which may be that the complication of a Cosmograph Daytona is … just too complicated. Or that the ‘tool-siness’ of the Yachtmaster, Submariner and other tool watches in its lineup are … well, too tool…
Wondering Why the Rolex Deepsea Challenge RLX Titanium exists? Here’s the Reason
Why would Rolex, the Swiss brand whose timepieces are famous for their ‘crowns’ as they are for their reliability and high quality, produce the Oyster Perpetual Deepsea Challenge RLX Titanium, a new model that not only pushes the limits of engineering but also challenges the limits of human natur…
Rolex Timepieces have Nicknames. Here are Some You should Know
Did you know that Rolex timepieces have rather interesting nicknames? Apparently, just like certain auto models in Nigeria carry the monikers, ‘baby boy’, ‘big daddy’ and ‘muscle’, among the Rolex collector community, names like ‘Pepsi’ or ‘Batman’ mean something completely different from what th…
How to Maintain Your Luxury Timepieces so They last Longer
How did you get your first luxury timepiece? Was it a gift from your parents? A family heirloom that has passed through generations? A present from a loved one? Or a ‘well done’ item you gifted yourself once you had the means to? Whichever it is, we can hazard a guess and say that you […]<…
The 2021 CHRONEXT Advent Calendar is a Treasure Trove of Rare Timepieces
Perhaps the Basquiat-influenced Tiffany Advent calendar is not your thing. Or maybe it is, but you are worried that its content may not exactly be what you’re looking for right now. Thankfully, timepiece marketplace CHRONEXT has announced its advent calendar, and if you haven’t found the perfect …
Rolex Timepieces are Scarce. Rolex Says They are Not To Blame
In the past, scarcity was a major characteristic of luxury goods and services, like the Rolex. And this was not just in terms of the number of products that were made available to the general public, but also in terms of the waitlists that were touted as the ultimate way to separate the ‘chaff fr…
Looking to Start Your Luxury Timepieces Collection? Follow These Steps
The best thing about timepieces is that they double as statement jewellery pieces while remaining highly functional. But most importantly, timepieces – especially those in the luxury category – can be ageless, moving effortlessly through time and adding value with age. In the past, lu…