The BMW Concept Skytop is a beautiful example of what happens when design meets engineering and both respectfully allow the other to be the star of the show. Not even the most acerbic critic of the brand has a bad word for the concept auto. And while there are [understandably] questions about per…
Tag Archive for #MERCEDESBENZ
Accelerating Success: Why Mercedes Benz and Other Luxury Auto Brands Are Building Skyscrapers
While the rest of the world is battling with unfavourable conditions in the real estate market, luxury auto brands are rushing to build skyscrapers, with Mercedes Benz being the latest to announce a new high-rise project with Dubai-based firm, Binghatti. [No, you’re not wrong: it is the same Bing…
From the Editor: The Best of ASPIRE in 2021
Happy New Year!!!! May 2022 grant us all the best of life and its blessings! You might be right to say that it’s too late in the year for new year greetings, but then again…just one more from a brand you love should not be too much, right? 2021 was definitely an interesting year! We […
Mercedes Benz Unveils Project MAYBACH designed in Collaboration with Virgil Abloh
Following the shocking news of the passing of Virgil Abloh, Louis Vuitton’s menswear artistic director and founder of fashion brand, Off-White, Mercedes-Benz has chosen to publicly unveil his collaborative design at the Miami Rubell Museum between the 1st and 2nd of December 2021. Project Maybach…
Virgil Abloh Designs Race-Car Version of Mercedes‑Benz G‑Class
Initially teased back in July, Project Geländewagen – a first-of-its-kind collaboration between Mercedes Benz and Virgil Abloh, the Off-White founder and Louis Vuitton creative director – has finally been unveiled. Working with Mercedes-Benz Chief Design Officer, Gorden Wagener, Abloh…
Mercedes Benz Infuses Luxury with Wellness in its Newest S-Class
If you’ve been following the S-Class furore, you’ve likely heard that the new Mercedes is a technological tour de force. Five screens, biometric security and facial recognition—what’s not to love? But, while we’ve all been focusing on the car’s cool gear, we may have overlooked the most impressiv…