A thousand and one things go into building a legacy business, and no one understands this better than Hennessy. Their recent unveiling of a basketball court in Lagos in collaboration with former NBA all-star, Joakim Noah, as part of their In The Paint initiative, comes as no surprise. Hennessy la…
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Hennessy flirts with Fashion in a New Collection with Kim Jones
The Hennessy brand has been around for more than 200 years, and if there is anything it knows too well, it is that change and evolution are constant denominators for legacy brands. Which is why creative collaborations are commonplace. What is not common however is its latest project with DiorR…
Hennessy Hosts Exclusive Celebration of its 100th Year in Nigeria
Getting to 100 years is no mean feat, and it is even less so for a business in a country like Nigeria with its unique economic landscape. It is no surprise then that Hennessy threw a party to mark the occasion of its 100th Nigerian birthday. The carefully curated event took place on the 11th of J…
Hennessy Celebrates 100 Years in Nigeria with a Limited-Edition V.S.O.P Privilège Bottle
In 1921, after months on the high sea and an exhilarating adventure across continents, the first shipment of Hennessy landed on the shores of Nigeria. 100 remarkable years later, the French cognac distiller is celebrating this milestone occasion with a limited-edition design of the Hennessy V.S.O…
Hennessy Unveils X.O 150th Anniversary ‘All Gold’ Bottle.
It has been a busy week at the House of Hennessy as it celebrates the 150th birthday of its X.O ‘extra old’ cognac. First, it held its first-ever live-streamed fireworks event in honour of the special cognac created by Cellar Master Emile Fillioux on the request of Maurice Hennessy back in 1870. …
Hennessy’s “A World Odyssey” : A Daytime Fireworks Event By Artist Cai Guo-Qiang
Cai Guo-Qiang is one of the most admired artists in the contemporary art scene. In addition to his large-scale, site-specific installations, Cai is particularly renowned for his unique use of gunpowder and fireworks as an artistic medium to stage spectacular public events of intense emotional res…
In Conversation with Globally Renowned Artist, Felipe Pantone
Art world phenomenon Felipe Pantone is constantly on the move. Already a budding rebel when, aged 10, he arrived in Spain from his native Buenos Aires, he moved from streetwise experiments in graffiti to forging his own path at the intersection of vintage typography, optical art and kinetics. His…
In Conversation with Hennessy’s Global Brand Ambassador, Monsieur Fabien Levieux
Global brand ambassadors aren’t essentially sales people but are typically great public speakers with top communication skills and are ready to influence the way people experience a brand. Their work drives brand knowledge and brand intimacy. Catching up with Fabien Levieux during his recen…
Master Blender’s Selection N°2 Celebrates Launch with Release of Custom Cognac-colored Will Leather Goods Backpack
Hennessy, the world’s best-selling Cognac, today announced the release of Master Blender’s Selection N°2, the second in a limited series and the last to reflect former Master Blender Yann Fillioux’s extraordinary sensory memory and impeccable knowledge of the Hennessy eaux-de-vi…