Not surprising since it’s a Bugatti. Which then begs the question: how do they do it? Just exactly how does Bugatti continue to produce autos that are frankly sexy and forever in demand, 115 years after? According to Frank Heyl, director of design at Bugatti, the luxury auto brand’s success is largely due to a set of rules the design team follows during the conception process.

Now, it does not appear that this is cast in stone (each model would have its unique variation) but below are the questions the team tried to answer as they designed the $4million+ Tourbillon, and they offer a rare insight into how truly extraordinary this hypercar is.

Form follows performance

Per Heyl, the design of the Bugatti Tourbillon is not rooted in aesthetics but rather in what the vehicle should do, which is to be smooth enough to drive at high speeds but still retain that unique quality that makes it such a joy to behold and a dream to experience.

“Bugatti is the interplay between elegance and speed … So you could say that [the Tourbillon] is shaped by speed … and the understanding of [this went] into the base architecture of the car.”

Timelessness >>> Trends

If there is anything luxury businesses know very well, it is this: trends make a brand popular, but timeless designs and products keep it relevant long after the hype has disappeared.

In creating the overall design for the Tourbillon, but especially in crafting its interior, the design team at Bugatti were faced with two paths: integrate current trends in auto design like driverless technology, large screens that double as the vehicles’ control centre, and a digital everything interior. Or, go with a style that may not incorporate all the latest trends but would still be useful in years to come.

Bugatti chose the latter.

“Our number one topic that has a big influence on all our thinking is timelessness. We need to make [our autos] relevant because they are around for such a long time. What dates a car is the technology of the time it was created in. For a car to be timeless, one cannot run after current trends. We go after preciousness. As a brand, we are about luxury. What is luxury? It is preciousness, it is rarity. It doesn’t even have to be about anything material. We think a lot about who we make all these things for and how it will be used and cherished over the decades and possibly passed on from generation to generation. So essentially, the collectible value.”

Experience drives purchase. Make it count

Ever wondered why people spend a lot of money on certain luxury goods that seemingly make no sense?

Per Heyl, how a product or service makes you feel is directly proportional to how much you’re willing to spend on it. How good your overall experience using a product is will determine if you’re willing to part with a substantial amount of cash to relive that experience over and over again.

“The experience that we create – how you feel when you sit in the driver’s seat; the haptics, the feeling when you touch the aluminium switch gear, how weighted the buttons are; when you turn a knob how oily is it? When you knock on the crystal glass, is it cool touch? The smell of the leather, the vibration, the noise of the engine. The experience to drive a Bugatti, to own a Bugatti, to live with a Bugatti is incomparable … It is this emotional aspect of things that spans our thinking throughout the design process. Our job is to create something that somebody looks at, and their heart is telling their mind that it is worth it to spend a couple of millions on that.”

In the end, it is all about the basics

By sticking to the basics for its foundation, the Bugatti Tourbillon has managed to be anything but basic, showing that the best designs, be they complicated or simple, always start with the bare fundamentals.

“What we do in the design department is not styling. What I regard as design is that you go right into the basic underpinnings … of architecture and you plan every step in the exact right way to get the proportions right, to get the stylistic appearance of the car work together with its technical necessities and the aerodynamic functionalities.”

So, if you ever wonder why you cannot get your eyes off the Bugatti Tourbillon or any other Bugatti marque, just remember that this 5-step formula is the reason behind your very temporary paralysis and the DNA of every Bugatti, be it the Bolide, the Chiron and now, the Tourbillon

The post The Key Principles Behind the Bugatti Tourbillon’s Design, According to Its Director of Design first appeared on Aspire Luxury Magazine.

The post The Key Principles Behind the Bugatti Tourbillon’s Design, According to Its Director of Design appeared first on Aspire Luxury Magazine.

In the last decade, luxury auto firms have pivoted sharply into real estate, opening up everything from skyscrapers to private homes. Now, you may never get to own a slice of real estate from your fave luxury auto brand, but, who says you have to? If auto-tuning businesses are a thing, custom-built homes based on luxury auto concepts can surely exist.

Wondering how to pull it off? Here are some things to consider

Consider the brand’s DNA

It goes without saying that every luxury auto brand has its unique DNA, philosophy and identity that defines it, and, if you’re absolutely in love with a marque, you most likely resonate with its beliefs and core values.

Let’s say you love Ferraris. You most likely love bold colours and designs that reflect power. Or, if Porsches are more your thing, you might be an adherent of quiet luxury with the occasional bold accents.

Should you choose to design your home or space after your favourite luxury auto, the first rule is to consider what the brand stands for and see how you can incorporate that into your home design.

Choose a specific model. Or not

Just considering the brand’s DNA might not be enough to give you the complete look you desire, so your next step is to list the specific model (s) you love from your chosen brand.

So say you adore Rolls Royce, but not all its models truly fascinate you. The design idea for your living room can come from elements in the Black Badge Wraith, and you can narrow things further in your bedroom by incorporating details from one of its unique models, like the Arcadia.

Tying design elements and choice of materials to specific models of your favourite luxury auto brand can help to give you a more interesting, creative and cohesive outcome.

Materials, materials

Here’s one truth about true luxury brands: quality materials are everything. From the richest leathers to the softest fabrics, luxury auto brands always ensure that every material put together to make their vehicles is not just premium but offers the best comfort and evokes the best positive emotions that money can buy.

Which is exactly what you have to do when designing your luxury auto-themed home. From soft leather sofas to chrome door handles, luxurious wood accents and flooring, every material used and piece added has to have the same level of premium quality as your dream auto.

Craftsmanship

Experienced and meticulous craftsmanship is another factor that sets true luxury autos apart, so get ready to invest in the services of the best in the field if you want your home to look anything like your luxury car.

Custom-built furniture is a must, as are handcrafted items like rugs and accents. Experienced artisans who are extremely detailed are also necessary to help bring your dream to life.

Include the fireworks

What’s a luxury car without the wow factor?

To get the perfect finish on your luxury auto-themed home, make sure to include standout features that tie the entire vision together, like dramatic lighting for example, or a feature wall, or even contrasting accessories and accents that would elevate the entire design and start conversations every time someone steps into your space.

Spending time with what you truly love is important, but, so also is spending time with who you love. Your beloved luxury auto should take you home and not away from it. If you find yourself spending more time in your car than in your home, then maybe it is time to bring it in with these outlined steps which is a good starter guide to designing your home interior after your favourite luxury auto.

The post Drive Home Luxury: How to Model Your Home Decor After Your Fave Luxury Car first appeared on Aspire Luxury Magazine.

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And while there are [understandably] questions about performance and remarks on how BMW can improve on future designs, the consensus is that the German auto brand has finally caught up with the rest of the luxury auto world in creating vehicles that look like true luxury pieces.

But maybe there is more to this concept auto than a desire to prove that the BMW brand is still luxury.

Since 2017, Rolls Royce has offered the tail series as a highly-exclusive, coach-built model to its most select, loyal and discerning customers. These ultra-limited, custom-built models may have not been the source of the highest revenue for the brand year-on-year, but they have succeeded in placing the British brand as an undisputable producer of the most desirable-yet-uneasily-attainable luxury autos in the world.

Mercedes Benz has now caught on. In Monaco, this month, the German-born auto firm unveiled the first model in its newly launched exclusive Mythos series. The marque, the Concept Mercedes-AMG PureSpeed is an F1-inspired (which means, among other things,  no windshield) SL-based open-top, two-seater that the brand has said is a “strictly limited series of 250 units will only be available to the most dedicated Mercedes-Benz enthusiasts and collectors.”

And now, BMW appears to be trailing this same path with the unveiling of its Concept Skytop, a unique auto that is almost like nothing it has ever done. Although it does not seem like it is interested in creating a limited-edition series for the lucky few — in its official press release, the brand stated that “perhaps unique vehicles will not always have to remain unique – at Lake Como and the Concorso d’Eleganzaa Villa d’Este, automotive dreaming has always been allowed” — per Car and Driver, only 50, or possibly 100, of the Skytop would be produced as the vehicle is intended to be a ‘handbuilt collector’s item.’

To be fair, custom-built cars have always being a thing. However, creating special models geared towards a few is a trend that is beginning to catch on in the world of luxury autos. It just may have something to do with the increasing hyper-personalisation and hyper-exclusivity of luxury, which may be due, in part, to an increasing demand of luxury goods from a new generation of rich millennials and Gen Zs unwilling to maintain the tradition of scarcity, exclusivity and long waitlists and times that have characterised luxury from the beginning of time.

By restricting certain creations to only loyal clients and friends of the brand, luxury auto companies can safely maintain scarcity and exclusivity without irking new customers who do not want to be told that their interest in a product does not automatically translate to a free pass to everything and anything they desire from the brand. Becasue, whether we choose to admit it or not, the moment luxury goods become accessible to the general public, it may no longer be considered luxury.

The age of hyper-exclusivity has dawned, and luxury auto brands are showing us exactly what it looks like.

The post Luxury Auto Brands are Showing What Hyper-Exclusivity Looks Like first appeared on Aspire Luxury Magazine.

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Skiing on the snowiest mountains in the Alps; summer holidays in St Barth’s; surmounting the mighty Mount Everest; sweating it out with the Big 5 on different luxury African safaris; binging on the headiest wines in France; getting fat on culinary delights in Italy; snorkelling in the Mediterranean; luxury road trips across North America: at this point, you’ve literally run out of ideas and while you’re in dire need of a vacation, no destination or activity appeals to you.

Unless you’re trying Kalmar Beyond Adventure Trans-Africa Porsche expedition.

When Jan Kalmar started Beyond Adventure back in 2007, his goal was simple: get passionate petrolheads together and embark on daring adventures fueled by camaraderie and an intense love for racing, powered by Porsche autos specially re-engineered by Kalmar for the most extreme off-road situations.

15+ years and dozens of trips after, Kalmar is ready to take on southern Africa. The Kalmar Beyond Adventure Trans-Africa is a 19-day, 5,500km ride that would see drivers race through five African countries in the south, from Namibia to Angola, Zambia and Zimbabwe before finally stopping in Botswana. The itinerary also includes shorter trips to places like Lapland and Morocco.

Like all Kalmar Beyond Adventure ‘Trans’ drives, participants can expect this to be an experience like no other. Driving through southern Africa would mean some safari, especially as the ‘rally’ is scheduled to take place in June, which is the month when the wildebeest migration takes place. (However, this only happens in Tanzania and Kenya, countries not included in the 2025 Trans-Africa adventure. The wildebeest migration also takes place in Zambia but in mid-July.)

It would also mean running into tricky situations, like encountering difficult terrains, unexpected stops and unplanned detours. Still, all these are exactly what an adventure is about, and, as stated on their website, “rest assured, the entire Beyond Adventure team will always be there from start to finish.”

Kalmar says guests will rest in “superb accommodation,” including some of southern Africa’s finest lodges and villas. Drivers will also get to choose from the Kalmar range of Porsches, or bring their own which would have to be inspected first. Halfway into the journey, participants who want to can swap their vehicles for another, making for an even more interesting and unpredictable experience.

The Trans-Africa adventure starts from €66,900 (roughly $71,600) plus taxes, but here’s the kicker: participation is by invitation only. Want to know if you’d qualify for a vacation experience like no other? Visit Kalmar Beyond Adventure for more information.

The post Kalmar Beyond Adventure wants You to Experience South Africa In a Porsche first appeared on Aspire Luxury Magazine.

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The Arcadia is undoubtedly a beautiful car, both inside and out. And although there is no mention of the powertrain of this exquisite beauty, we can only guess that it is in line with other models in the Droptail series: a 6.75-litre twin-turbo V-12. Which in itself is just as impressive as all the other details that the British auto brand chose to share.

But it makes you wonder why. Why would the brand ignore seemingly important details to focus on the number of hours it took to make the most distinguishable feature of the car, the woodwork, which runs from the rear deck all the way to the fascia?

Sales really is a numbers game

In the world of luxury, what a product can do, and how well it performs is just as important as the hours of labour that went into its production.

Or at least that is what mentioning the number of hours, minutes or seconds that went into a product/feature appears to be about. By highlighting the fact that it took over 4 years from the date of request to the day of commission, and that, more than one of these 4+ years was spent on just selecting and fitting the wood into the car, with an additional 1,000 hours spent testing how the specially-lacquered wood held up to different extreme weather conditions, Rolls Royce wants future clients to know that the Arcadia is not just another luxury vehicle, and at the Maison,  perfection is not an illusion.

It is the same strategy other luxury brands use. For example, simply stating that a Birkin is made from the finest Togo leather is not as powerful as saying that it took x number of hours to select the right leather and work it to fit a standard Birkin.

The value of luxury goods depends strongly on the process used to bring it to life

One of the reasons why mined diamonds are more expensive than lab-grown diamonds is the number of hours it takes to produce a single diamond in both processes. A single lab-grown diamond can take anywhere from 6 to 10 weeks, while one mined diamond can take a whooping 6 months to process from the day it was extracted from the earth.

The thousands of hours it took to make the Arcadia a reality is why coach-built vehicles cost as much as they do. The media has speculated that the Arcadia Droptail costs at least $30 million and when you consider that building just one part took a little over a year, it makes sense.

It isn’t only the woodwork production time in the Arcadia Droptail that gets an honourable mention

Remember La Rose Noire and the Amethyst, the two bespoke Droptails that well, dropped last year? Recall that both of them had detachable timepieces: an Audemars Piguet Royal Oak Concept Split-Seconds Chronograph for La Rose Noire and a one-of-one Les Cabinotiers Armillary Tourbillon for the Amethyst.

Well, this time around, per the client’s request definitely, Rolls Royce manufactured its own dashboard clock and made sure to mention it as well. Here’s how the British auto brand says it: it “is the most complex Rolls-Royce clock face ever created: the assembly alone was a five-month process, which was preceded by more than two years of development.”

So yes, it took 8,000+ hours to choose, design and protect the wood on the Rolls Royce Arcadia Droptail, as well as thousands of hours to develop and assemble the dashboard clock. Not to mention, the entire project lasted for over 4 years. And there is only one reason why we know all this: in the world of luxury, the devil is in the details.

The post The Woodwork on the Newly-Commissioned Rolls Royce Arcadia Took 8000 Hours. Why? first appeared on Aspire Luxury Magazine.

The post The Woodwork on the Newly-Commissioned Rolls Royce Arcadia Took 8000 Hours. Why? appeared first on Aspire Luxury Magazine.

The pioneer of electric luxury auto-inspired yachts?

Electric nautical vehicles are not new. Every shipyard from Arc to Duffy, Candela and Iguana has been building electric vessels for some time now, whether it is the hybrid 2015 Savannah superyacht or Hinckley’s all-electric Dasher Yachts which debuted 2 years after.

However, in spite of the ubiquity of luxury ‘autoyachts’, mass-produced, electric-powered nautical vessels from automakers have been non-existent, until now. The Frauscher x Porsche 850 Fantom Air is the first fully electric yacht made in collaboration with a luxury car brand that is not a one-off model.

Built by Frauscher Shipyard, powered by Porsche

This new electric boat from Porsche and Frauscher is based on the Frauscher 858 Fantom Air daycruiser, with the same 8.67-metre long and 2.49-metre wide hull. But that is where its similarities stop.

Porsche has fitted the 850 Fantom Air with its Premium Platform Electric (PPE) drive technology, the same tech its future all-electric Macan will use. What this means is that it will be powered by “the lithium-ion high voltage battery with a total capacity of around 100 kWh, a permanently excited synchronous electric motor (PSM) of the latest generation, and the related power electronics.”

Porsche’s 800-volt technology also means that the boat can be charged at fast DC-charging stations, although this does not eliminate AC charging. Equipping the 850 Fantom Air with both charging options translates to increased flexibility for its owners, giving them peace of mind that they would not be stranded no matter where they are.

Frauscher x Porsche 850 Fantom Air: an e-Porsche for the seas

For now, neither brand has confirmed top speeds or range. But, considering its powertrain, we should expect top speeds of up to 20knots and a range of about 60nm.

Porsche is however promising that the same features that distinguish its fully-electric Taycan sports saloon were put at the forefront of the manufacturing of the boat which are “impressive acceleration, abundant pulling power, superior, continuously available performance, and inspiring design.”

“Our boat is perfect as a daycruiser for a relaxed swimming trip, for example, or as a tender for a super yacht to make an excursion to a coastal town,” further confirms Stefan Frauscher, CEO of Marketing & Sales at the Frauscher Shipyard.

If this sounds good to you and you are looking to snag one for yourself, you would have to hurry: Frauscher x Porsche 850 Fantom Air will be limited to only 25 units and can be pre-ordered from Frauscher.

The post Porsche Joins Forces with Frauscher Shipyard to Power the All-Electric 850 Fantom Air Yacht first appeared on Aspire Luxury Magazine.

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Tierra Viva — a luxury auto-inspired real-estate concept like no other

In the last five years, luxury automakers from Bentley to Aston Martin, Porsche and even Bugatti have debuted several residential properties in America, the Middle East and Asia. All of these projects have either been high-rise buildings, as in the Bentley Residences in Miami, or, single private properties like the Aston Martin № 001 Minami Aoyama in Japan.

Lamborghini however chose to take a different path in its latest foray into this niche: the Tierra Viva is a collection of 53 two-storey villas on a hillside, making it more like a luxury community concept than simply a large building with different luxury apartments. Each of the houses will be “carefully constructed at different levels on the hills to ensure every villa enjoys endless panoramas of the Mediterranean Sea,” explains Dar Global.

Unlike other auto-branded real estate properties featuring shared amenities like plunge pools, each of the 53 villas will come with its own rooftop swimming pool and sprawling garden. It is not immediately clear if there would be shared facilities such as a communal gym and spa, but, it may be safe to say that based on the overall concept, it would not be unlikely.

One luxury village, different living options

According to both brands, the Tierra Viva villas are divided into three distinct types: Diamante, Zafiro, and Esmeralda. The smallest is the Esmeralda which offers four bedrooms in addition to other features and amenities. Zafiro would have five bedrooms while Diamante is the largest with six bedrooms in total.

Whatever your choice, expect the best of the best of the best luxury accents and touches – Lamborghini would be in charge of the design – from marble floors to fine leather detailing and floor-to-ceiling glazing. Each of the villas will be perched atop a basement and garage so that you can have ample space to park all your autos away from the beautiful, natural views.

A new location with endless possibilities

Although this is not Lamborghini’s first residential project – it unveiled a 40-unit housing project in Dubai in 2021 – this is its first real estate project in Europe. So far, Europe has not been the most popular location for luxury brands to try out their residential projects and it remains to be seen how well Lamborghini’s first attempt will be received.

The Tierra Viva is located in the tranquil town of Behanavís near Marbella, on the south coast of Spain, and overlooks the Mediterranean. Residents of the villas will have easy access to an array of nearby attractions, including the pristine beaches, the vibrant Puerto Banús, the illustrious Marbella Club Golden Mile, and the captivating Marbella Marina.

There is no fixed date for its completion, but, if Lamborghini’s Dubai real estate project is anything to go by, we will know soon enough, by which time all the units may have been snapped up.

The post Lamborghini Unveils Tierra Viva, Its First Luxury Real Estate Project in Europe first appeared on Aspire Luxury Magazine.

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The Black Badge Wraith Black Arrow is an incredibly beautiful mixture of art and automotive engineering, and there would have to be something terribly wrong if you do not stop and stare every time you see one. But there is literally more to this vehicle than meets the eye, and, when you peel away all the layers of rich history wrapped around its existence, you will come to appreciate the depth of ingenuity Rolls Royce put into the creation of its final V12 coupé.

So, if your business is looking to retire a product but is loathe to do it quietly – like it never existed or impacted lives – here’s a quick breakdown detailing how Rolls Royce brilliantly sent forth the V12 in a way that is reminiscent of the saying, ‘gone, but never forgotten.’

Choose the right version of the final product

To send forth a truly powerful engine that once stood as a symbol of power and engineering excellence in the automotive world, Rolls Royce decided that the Wraith in the Black Badge series would be the best model for the job.

The Black Badge is Rolls Royce’s more powerful marque, designed to be bolder, sexier and more powerful than its other models. It is also arguably the marque where some of its more creative innovation comes to life.

Craft the right story

As we stated earlier, Rolls Royce is not the only luxury automaker to retire its V12 engines. Only last year, BMW announced that it would be making its final V12, months before Lamborghini would announce the retirement of its own version. Bentley has also said it would be ending production of its V12 by April 2024, and, in the following months, we may see more luxury auto manufacturers make this kind of announcement too.

But, so far, only the British auto brand has managed to weave a truly compelling and intriguing story around its last V12s that turns the Black Badge Wraith Black Arrow from a newsworthy product to a desirable and collectible item certain to become the pride of any collector and a hotly sought-after, must-have treasure for future auto collectors.

You see, the Black Arrow is more than just a car – it is a symbolic custodian of the history of the life and times of the Thunderbolt, the 1930s land speed record-breaking car designed and driven by Captain George Eyston. During its lifetime, the Thunderbolt would set three land speed records and its last victorious attempt is the major inspiration for the design of the Black Arrow.

The details of that historic race make an appearance everywhere. For example, the vehicle’s unique colourway, celebration silver and Black diamond with yellow accents, represent the black paint and yellow circle motif that had to be painted on the Thunderbolt’s aluminium body back in 1938, when the time-measuring equipment used could not distinguish between the superfast car and the bright sunlit salt flats where the race took place. Then there is the crusty-looking design on the interior door panels which depict the crusted Bonneville Salt Flats in Utah, home of the final race of the Thunderbolt’s short career.

Other allegorical details abound and can be found on the dashboard — which houses among other things, a clock that references the analogue instruments of the 1930s, and below it, the inscription, 357.497mph, the final record-breaking speed set by the Thunderbolt on September 16, 1938 — the headliner and the front passenger seats.

Create it for a select few but let it have mass appeal

Only 12 examples of the Rolls Royce Black Badge Wraith Black Arrow have been and will ever be produced. To further bestow upon it special status, the marque was fitted with a 6.7L twin-turbocharged V12 platform, modelling the engine design of the earliest Rolls-Royce examples. An exclusive bespoke polished metal plaque, inscribed with the V12 monogram in bright yellow, and the words ‘Final Coupé Collection’ in black, graces the engine cover to signify this as the last V12 ever to be fitted to a Rolls-Royce coupé.

And no, not just anyone would be able to purchase this ultra-luxurious and limited auto: at the time of its announcement, the Black Arrow had been allocated to select clients worldwide.

The post Turn the Lights off on Old Products like Rolls Royce did with the Final Rolls Royce V12 Coupe first appeared on Aspire Luxury Magazine.

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Luxury yachts are not in short supply. But when luxury automakers decided to it was time to get wet, the concept took a whole new meaning. From modelling the boats after popular marques to employing the same tech used in their cars, the yachts from these brands marry some of the best features in the automotive world with some of the most desirable characteristics in theirs.

Here are some luxury yachts by luxury auto brands that have made quite a splash in recent years

The Bugaatti Niniette 66 by Palmer Johnson

If Bugatti has ever made an ugly car, we are not aware, and so, it comes as no surprise that its yacht would be as much a delight to look at as their autos.

Built by Monaco-based shipyard, Palmer Johnson, the Niniette 66 is inspired by the Chiron and features the iconic ‘c shape’ line on its side. Its deck and hull are made out of carbon fibre and finished in blue and silver tones, while its interior combines carbon fibre, leather, and natural blue morta oak for a truly luxurious feel.

The lower deck houses a jacuzzi and fireplace made of fibreglass, both of which are surrounded by comfortable seats that make up the social area. There is also a champagne bar and a sun deck right in the middle.

Below deck is a generously-sized lounge and next to it is a bedroom with a double bed and bathroom.

Powered by two v8 engines, the Bugatti Niniette 66 (Niniette was the nickname for Lidia Bugatti, founder Ettore Bugatti’s daughter, while 66 stands for the length of the yacht, 66 feet, and the number of examples Johnson hopes to build for this concept) can reach top speeds of 44 knots and has a shallow draft of 0.83 metres.

Lexus Sport Yacht by the Marquis-Carver Yachts

Unlike the Bugatti Niniette 66, the Lexus Sport Yacht is a bespoke, one-off example that the auto brand has no intention of producing on a commercial scale.

It was built in collaboration with Marquis-Carver Yachts (now Marquis Yachts) using a composite of two-part polyurethane epoxy resin reinforced with a composite material called carbon-fibre reinforced plastic, or CFRP. This material allows the yacht to be at least 1000kg lighter than one built using fibreglass-reinforced plastic (FRP).

At the helm is a colour touchscreen that shows GPS navigation; digital charts; surface radar; underwater sonar and lighting, and contains the entertainment system, while the forward passenger cabin features a sofa that can sit a total of six people, and a table. A galley with a two-burner stove, sink, under-counter refrigerator and shower head complete the design.

The Aston Martin AM37 Powerboat by Quintessence Yachts

Do you know what Aston Martin did when it decided that it was time to move its creative capabilities from land to sea?

It assembled a team of its most experienced designers, picked the brains of its master craftsmen, collaborated with naval architect Mulder Design and contracted the help of Quintessence Yachts to create a 37-foot powerboat, aptly named the AM37.

The AM37, which took two years of research and development “is a day cruiser that can be transformed into an overnight berth by transforming the table into a comfortable bed.” Perhaps its most distinct feature is its sliding deck technology, a lightweight ‘cover’ consisting of three carbon panels that can completely cover the cockpit of the boat at the touch of a button.

With a carbon fibre dashboard that resembles that of Aston Martin’s most advanced sports cars, luxurious leather seats, mood lightening and other luxurious amenities, it is safe to say that the AM37 is a true luxury nautical vessel.

The Aston Martin Yacht comes in two versions — the AM37 with an estimated top speed of 45 knots and a choice of two 370 hp Mercury diesel or two 430 hp Mercury petrol engines, and, the AM37S version with twin 520 hp Mercury petrol engines that provide an estimated speed of 50 knots.

The Lamborghini 63 by Tecnomar

Per Lamborghini, the last thing they wanted was for their yacht to simply be a luxury supercar that could ride the waves. And while the Tecnomar for Lamborghini 63 is anything but that, it is undeniably the boat version of the Sian FKP 37.

But this is not the only Lamborghini model that makes an appearance on the yacht. The two leather pilot seats are modelled after the Huracan Evo while its dashboard looks exactly like what you would find on any Lamborghini marque.

Powered by a pair of MAN V12 diesel engines, each packing 2,000 hp, the Tecnomar for Lamborghini 63 can reach top speeds of 60 knots, making her one of the fastest yachts in her class.

Looking to get one? That would set you back by at least $3.5 million.

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Rolls Royce

The British brand, according to an official press release, had its highest-ever annual sales in 2022. It sent out a total of 6,021 cars, the first time in its 118-year history it has exceeded 6000 deliveries in a 12-month period.

This increase is not limited to just one model, although the Cullinan topped the list of the ‘most in-demand Rolls Royce.’ Its Bespoke commission has also received increased patronage, mostly from the Middle East.

Bentley

Bentley’s growth started in 2021 when it delivered 14,659 cars, up from 11,206 cars the previous year. And it did not stop in 2022. With a total of 15,174 deliveries, not only did it smash its 2021 records, but it also created a new a new one: it would be the first time the luxury automaker would surpass 15,000 deliveries in a single year.

Like Rolls Royce, Bentley’s success can be attributed to the Bentayga, its luxury SUV. The highly celebrated model accounted for a whopping 42% of sales, while the bespoke Mulliner programme also contributed to the high numbers.

Lamborghini

A 10% increase in deliveries meant that Lamborghini successfully got 9,233 of its cars to their owners, up from 8,405 the previous year.

In what is now a clear denominator across all luxury auto brands, increased demand for the Urus Super SUV is the major reason for this number.

Porsche

The German luxury brand managed to deliver a total of 309,884 vehicles in 2022 to its customers worldwide, representing a 3% increase from the previous year.

Again, the brand’s SUVs are primarily to thank for this success story: the Porsche Cayenne went out to 95,604 customers, while 86,724 buyers took delivery of their Macans in the same year.

How were luxury auto brands able to record such high sales in 2022?

According to industry experts, recessions or periods of economic volatility cause the rich to store their wealth in alternative assets like autos, jewellery and high-end timepieces to safeguard it against fluctuations. Since these assets tend to hold and even surpass their value over the years, it comes as no surprise that luxury cars enjoyed unprecedented sales in 2022.

Another reason proposed is that an increase in disposable income from the 2020 wealth surge means that the affluent have more than enough money to get themselves whatever they desire, hence the increase in the purchase of luxury items, including cars, which is considered a ‘wise’ way to dispose of extra funds.

In the end, however, it appears that the answer is the principle behind every successful business: give people what they want while communicating your product’s unique and life-changing value, and they would pay you whatever you ask for. In other words, when people can connect real, tangible value to a product, they go all out to get it.

Nearly all the luxury car brands that experienced an uptick in sales/deliveries in 2022 have an SUV in their lineup. Clearly, luxury auto enthusiasts want utility vehicles that marry performance with high-end features, and these brands have successfully delivered.

2022 was clearly the year for luxury car brands and you might be wondering if their winning streak will continue into 2023. It is still too early to tell, but with the demand for luxury EVs rising, and with these auto brands rushing to deliver what is for some their first electric marques, the answer might very well be ‘yes.’

The post Why did Luxury Car Brands enjoy such High Sales in 2022? first appeared on Aspire Luxury Magazine.

The post Why did Luxury Car Brands enjoy such High Sales in 2022? appeared first on Aspire Luxury Magazine.