Another day, another opportunity for a luxury auto brand to make a sharp detour into the evergreen world of luxury real estate. This time around, it is the Tierra Viva by Lamborghini, the automaker’s first-ever real estate project in Europe which it is developing in partnership with Dar Global.

Tierra Viva — a luxury auto-inspired real-estate concept like no other

In the last five years, luxury automakers from Bentley to Aston Martin, Porsche and even Bugatti have debuted several residential properties in America, the Middle East and Asia. All of these projects have either been high-rise buildings, as in the Bentley Residences in Miami, or, single private properties like the Aston Martin № 001 Minami Aoyama in Japan.

The Lamborghini x Dar Global Tierra Viva — ***Tierra Viva by Lamborghini and Dar Global is a 53-villa residential community in Spain. Image courtesy of Lamborghini***

Lamborghini however chose to take a different path in its latest foray into this niche: the Tierra Viva is a collection of 53 two-storey villas on a hillside, making it more like a luxury community concept than simply a large building with different luxury apartments. Each of the houses will be “carefully constructed at different levels on the hills to ensure every villa enjoys endless panoramas of the Mediterranean Sea,” explains Dar Global.

Unlike other auto-branded real estate properties featuring shared amenities like plunge pools, each of the 53 villas will come with its own rooftop swimming pool and sprawling garden. It is not immediately clear if there would be shared facilities such as a communal gym and spa, but, it may be safe to say that based on the overall concept, it would not be unlikely.

One luxury village, different living options

One of the villas at Tierra Viva community — ***Each of the villas will be outfitted with attractive amenities like pools, multiple terraces and gardens. Image courtesy of Lamborghini***

According to both brands, the Tierra Viva villas are divided into three distinct types: Diamante, Zafiro, and Esmeralda. The smallest is the Esmeralda which offers four bedrooms in addition to other features and amenities. Zafiro would have five bedrooms while Diamante is the largest with six bedrooms in total.

Whatever your choice, expect the best of the best of the best luxury accents and touches – Lamborghini would be in charge of the design – from marble floors to fine leather detailing and floor-to-ceiling glazing. Each of the villas will be perched atop a basement and garage so that you can have ample space to park all your autos away from the beautiful, natural views.

A new location with endless possibilities

One of the villas overlooking the Mediterranean — ***No matter its size, each of the villas will have a unique view of the Mediterranean. Image courtesy of Lamborghini***

Although this is not Lamborghini’s first residential project – it unveiled a 40-unit housing project in Dubai in 2021 – this is its first real estate project in Europe. So far, Europe has not been the most popular location for luxury brands to try out their residential projects and it remains to be seen how well Lamborghini’s first attempt will be received.

The Tierra Viva is located in the tranquil town of Behanavís near Marbella, on the south coast of Spain, and overlooks the Mediterranean. Residents of the villas will have easy access to an array of nearby attractions, including the pristine beaches, the vibrant Puerto Banús, the illustrious Marbella Club Golden Mile, and the captivating Marbella Marina.

The rear side of a Lamborghini Tierra Viva villa — ***The villas are situated in an upscale, tranquil area. Image courtesy of Lamborghini***

There is no fixed date for its completion, but, if Lamborghini’s Dubai real estate project is anything to go by, we will know soon enough, by which time all the units may have been snapped up.