Ever since its inception in the late 1800s, De Beers has worked tirelessly to make diamonds the must-have gemstones for special moments, and now, in a new, history-making, strategic move, the largest producer of diamonds has named Kenyan-Mexican actress, Lupita Nyong’o, its first-ever global amba…
Tag Archive for DeBeers
De Beers Moves to a More Ethical Future with Planned Introduction of Code of Origin
De Beers wants to be the go-to diamond brand of the future. Earlier this year, it rebranded its jewellery branding arm, re-christening it De Beers Forevermark. Now, it has announced plans to sell most of its diamonds with a ‘code of origin’, a unique table inscription that will identify each diam…
The Latest High Jewellery Collections at Paris Haute Couture Week
This one is for the high jewellery lovers. Paris Haute Couture Week is known for the unveiling of the latest high jewellery collections of the world’s most prestigious jewellery houses. Here are some of our favourite pieces. Our favourite pieces are from Italian high jewellery maker Giampiero Bod…