As adults, perhaps a common shared childhood memory is going out to play once chores and other tasks have been done. Today, this is rare, especially for families in condominiums and apartment complexes. This may explain why extravagant in-house playrooms are suddenly popular, and, in recent times…
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Trend Alert! Luxury ‘Edventure’ Vacations
Have you seen the edventure hashtags on social media or heard about edventure trips? In case you’re wondering what this means, it is quite simple: according to the Urban Dictionary, it means “an unusual or exciting educational experience.” In other words, an edventure trip is basically a sort of …
Trend Alert! New Ways of Working in Africa
Human capital advisory firm, Africa People Advisory Group, has released the findings from a recent Pan-African study into “New Ways of Working”. The goal of the study was to understand organisational responses to the impacts of COVID-19 whilst at the same time recognising how organisations are re…
Trend Alert! Luxury Brands and Affluencers.
As consumer habits continue to evolve, and brands navigate the ever-changing landscape to reach them and remain relevant, a new group that can play a key role in making this happen has emerged. Known as the ‘affluencers’, luxury brands, in particular, cannot continue to ignore this group in their…
Trend Alert! Luxury Brands Abandon a Risk-Averse Mindset
To say that the luxury market is going through a tough time may be an understatement. The last couple of weeks saw a slew of negative sales results from all major brands and groups, proving that no one is immune from the effects of a global pandemic. Richemont posted a 47% fall to €1.99bn for the…
Trend Alert! These 3 Luxury Brands Are Winning at the Pivot Game
Like every other industry, the luxury profession has been hit heavily by the Coronavirus. But, just like other brands, luxury businesses have quickly realised that exploring new alternatives is the quickest path to survival now and even post-COVID-19. Q1 reports are out, and the results show a si…
Trend Alert! The Brand Moves You Should Be Paying Attention To Right Now
The Smithsonian shows that our collective scrambling to define the canon is, in fact, a rebellious act. Alrosa begs the question of ownership. Outdoor Voices pulls a Mariah Carey. There is a lot to be said about defining business strategy and how to build a brand. Strategy, however, is only half …
Trend Alert! Health & Wellness on Your Finger
Staying fit is now easy! Just track it with a ring! A wellness tracker embedded in the elegance of a ring. A fitness tracker you can wear 24/7. A health tracker that captures every minute of your everyday. All these health and fitness innovations and so much more packed into a tiny piece of jewel…
Trend Alert! First A.I Bar that Serves Drinks Using Facial Recognition
Have you ever endlessly waited at a bar, hoping for the bartender to turn his gaze towards you but it seems like you’re the only one he can’t see? Well, you’re not alone. In fact, DataSparQ researchers have found that most patrons spend more than two months of their lives waiting for service at a…