In a recent interview, Rolex CEO, Jean-Frédéric Dufour, declared, after it was pointed out to him that a while back, ‘watches were seen more as an investment than a dream,’ that he does not “like it when people compare watches to stocks. It sends the wrong message and is dangerous. We make produc…
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This 2023, Rolex has crafted a Timepiece Specially for You
If you’ve ever gone, ‘Nah; a Rolex isn’t for me’, there are definitely reasons for that, some of which may be that the complication of a Cosmograph Daytona is … just too complicated. Or that the ‘tool-siness’ of the Yachtmaster, Submariner and other tool watches in its lineup are … well, too tool…
Will The Rolex Certified Pre-Owned Programme Solve its Scarcity Issue?
That Rolex timepieces are scarce is not news. What IS news is the Swiss watchmaking brand’s latest certified pre-owned programme, a project that sees it officially entering the second-hand market through its authorised distributors. While speculations on whether or not this would affect the marke…
Wondering Why the Rolex Deepsea Challenge RLX Titanium exists? Here’s the Reason
Why would Rolex, the Swiss brand whose timepieces are famous for their ‘crowns’ as they are for their reliability and high quality, produce the Oyster Perpetual Deepsea Challenge RLX Titanium, a new model that not only pushes the limits of engineering but also challenges the limits of human natur…
Rolex Timepieces have Nicknames. Here are Some You should Know
Did you know that Rolex timepieces have rather interesting nicknames? Apparently, just like certain auto models in Nigeria carry the monikers, ‘baby boy’, ‘big daddy’ and ‘muscle’, among the Rolex collector community, names like ‘Pepsi’ or ‘Batman’ mean something completely different from what th…
Rolex Timepieces are Scarce. Rolex Says They are Not To Blame
In the past, scarcity was a major characteristic of luxury goods and services, like the Rolex. And this was not just in terms of the number of products that were made available to the general public, but also in terms of the waitlists that were touted as the ultimate way to separate the ‘chaff fr…
Do You Want to Buy a New Rolex? It May Prove Harder Than Expected
Getting your hands on a new Rolex at the moment is like looking for the proverbial needle in the midst of the haystack. While there may have briefly been a supply chain disruption for watchmakers at the peak of the coronavirus pandemic, Adam Golden of MentaWatches says that the issues in the past…
Beyond the Crown: Rolex is Revamping Its Digital Channels with 3 Marketing Innovations
Rolex, one of the biggest luxury watch manufacturers recently revolutionized brand storytelling by adapting to the Digital Era with the launch of its brand new website www.rolex.org amongst other things. The creation of rolex.org Welcomed by an emotional documentary about the brand’s founder, Han…
Swatch is Building a New Kind of Timepiece Collector
Swatch has a new collaboration out; this time, with Swiss dive timepiece experts, Blancpain. This second partnership with a luxury brand on a legacy model has birthed the Bioceramic Scuba Fifty Fathoms collection consisting of five designs, each paying homage to the five oceans and the creatures …
Here’s Why Owning a Luxury Timepiece Now is More Challenging than Ever
These are not great times for luxury timepieces, if the recently released research from luxury pre-owned watch specialists, Watchfinder & Co, is anything to go by. Not only has it reported that counterfeits in circulation in the UK have surpassed one million, but its research has also reveale…